Lifecycle Marketing Manager

New

Skills

AMPscript CDPs (Segment, mParticle) Cohort Analysis Data Extensions Email Strategy Journey Builder Lifecycle Marketing People Management Salesforce Marketing Cloud SQL

We are seeking a Senior Manager for edX Lifecycle Marketing, responsible for overseeing the entire lifecycle strategy from user signup to renewal. This role involves building a behavioral lifecycle engine and leading email strategy using Salesforce Marketing Cloud (SFMC).

Key Responsibilities
  • Own end-to-end edX lifecycle strategy from signup to renewal.
  • Build a behavioral lifecycle engine with Segment CDP and SFMC.
  • Lead email strategy in SFMC, including Journey Builder, AMPscript, and data extensions.
  • Collaborate with Engineering, Product, and Analytics on data architecture and attribution.
  • Lead a small, high-performing team to deliver marketing journeys.
  • Define lifecycle stages, segmentation, and growth playbooks to drive conversions.
Requirements & Qualifications
  • 7-10 years in Lifecycle Marketing/CRM with experience in multi-stage journeys at scale.
  • Proficiency with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
  • Experience with AMPscript and SQL for personalization and segmentation.
  • Experience activating CDPs such as Segment or mParticle for marketing personalization.
  • 3+ years of people management experience.
  • Strong analytical skills with the ability to derive insights from cohort data.
  • Experience designing event-driven and behavioral trigger-based programs.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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