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Account-Based Marketing

AdRoll ABM (Formerly RollWorks)

ABM platform that aligns sales and marketing to drive enterprise revenue growth

4.6/5 Rating
SOC 2 Type II
5000+
ISO 27001
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Category
Marketing
Ideal For
B2B SaaS Companies
Deployment
Cloud
Integrations
100++ Apps
Security
Data encryption, role-based access control, API security, IP whitelisting
API Access
Yes, RESTful API with comprehensive endpoints for data synchronization

About AdRoll ABM (Formerly RollWorks)

AdRoll ABM (formerly RollWorks) is a specialized account-based marketing platform designed to help B2B marketers identify, target, and close high-value accounts. The platform combines advertising, intent data, and sales intelligence to create cohesive campaigns that engage key decision-makers across multiple touchpoints. It enables marketing and sales teams to align on target accounts and orchestrate coordinated outreach strategies. Core capabilities include account targeting, multi-channel campaign orchestration, lead enrichment, and pipeline influence tracking. AdRoll ABM integrates seamlessly with CRM and marketing automation systems, allowing AiDOOS to enhance deployment by ensuring rapid platform onboarding, optimizing account segmentation strategies, and scaling ABM operations across multiple teams and regions. The platform's analytics engine provides visibility into campaign performance and account engagement metrics, supporting data-driven optimization and continuous improvement.

Challenges It Solves

  • Difficulty aligning sales and marketing on target high-value accounts
  • Low conversion rates from unqualified leads in traditional demand generation
  • Inability to measure and attribute revenue impact of marketing campaigns
  • Fragmented customer view across multiple marketing and sales tools
  • Limited visibility into decision-maker engagement and account buying signals

Proven Results

64
Increase in pipeline influenced by account-based campaigns
48
Improvement in sales and marketing alignment and collaboration
35
Reduction in customer acquisition cost through targeted ABM strategies

Key Features

Core capabilities at a glance

Account Identification & Targeting

Discover and prioritize high-value accounts with precision targeting

Focus sales efforts on accounts with highest revenue potential

Multi-Channel Campaign Orchestration

Coordinate campaigns across display, social, email, and native channels

Deliver consistent messaging to target accounts across all touchpoints

Intent Data Integration

Identify buying signals and engagement indicators in real-time

Catch accounts in active consideration phase with timely outreach

Lead Enrichment & Insights

Enrich prospect data with company and decision-maker intelligence

Enable personalized outreach to key stakeholders within target accounts

Pipeline Influence Reporting

Track marketing contribution to closed-won deals and revenue

Demonstrate clear ROI and marketing's impact on enterprise revenue

CRM Integration & Sync

Seamless bidirectional sync with Salesforce and other CRM systems

Maintain data consistency and enable real-time decision-making

Ready to implement AdRoll ABM (Formerly RollWorks) for your organization?

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Real-World Use Cases

See how organizations drive results

Enterprise Account Expansion
Target specific divisions or departments within existing customer accounts to identify expansion opportunities and increase account lifetime value.
72
Increase account expansion revenue by 72% through targeted campaigns
Sales Qualified Lead Generation
Generate pre-qualified leads aligned with sales priorities by targeting decision-makers at high-intent accounts with personalized content and messaging.
58
Improve lead quality and sales conversion rates by 58%
Mid-Market to Enterprise Selling
Enable mid-market and enterprise sales teams to engage multiple stakeholders within complex buying committees through coordinated marketing campaigns.
45
Reduce sales cycle length by 45% through orchestrated outreach
Product Launch & Go-to-Market
Execute coordinated go-to-market campaigns targeting specific industry verticals or company segments with new product messaging.
68
Accelerate product adoption and market penetration by 68%

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Bidirectional sync of accounts, contacts, and campaign performance data for unified sales and marketing operations

H

HubSpot

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Seamless integration for lead management, email tracking, and campaign orchestration within HubSpot workflows

M

Marketo

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Native integration with Marketo for lead scoring, nurture campaigns, and pipeline attribution

6

6sense

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Intent data integration to identify accounts in active buying cycles and prioritize outreach

L

LinkedIn

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LinkedIn audience sync and campaign execution for professional targeting and engagement

G

Google Ads

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Account-level targeting and campaign management across Google Display Network and Search

S

Slack

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Real-time notifications and alerts for account engagement and campaign performance metrics

Z

Zapier

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Extensible integration platform for connecting to 1000+ applications and custom workflows

Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for AdRoll ABM (Formerly RollWorks)

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit
Get a delivery plan for AdRoll ABM (Formerly RollWorks) What’s a Virtual Delivery Center?

How a Virtual Delivery Center delivers AdRoll ABM (Formerly RollWorks)

Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability AdRoll ABM (Formerly RollWorks) Alphachat.ai LoveCore AI Remove Sora Waterma…
Customization Excellent Good Excellent
Ease of Use Good Good Good
Enterprise Features Excellent Good Good
Pricing Good Fair Fair
Integration Ecosystem Excellent Good Good
Mobile Experience Fair Excellent Good
AI & Analytics Excellent Excellent Excellent
Quick Setup Good Good Good

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Frequently Asked Questions

How does AdRoll ABM differ from traditional demand generation platforms?
AdRoll ABM focuses on account-based marketing rather than lead-based approaches. It enables targeting of entire accounts with coordinated campaigns across multiple channels, aligning sales and marketing on high-value prospects. This results in higher deal values, longer-term customer relationships, and better ROI for enterprise sales organizations.
What data sources does AdRoll ABM use for account identification?
The platform combines first-party data from your CRM, intent signals from web monitoring and advertising platforms, and third-party B2B data providers to create a comprehensive view of account activity. This multi-signal approach helps identify accounts in active buying cycles with high propensity to purchase.
How does AiDOOS enhance the deployment of AdRoll ABM?
AiDOOS provides expert implementation services including Salesforce integration setup, account segmentation strategy development, and ABM process optimization. Our team ensures rapid onboarding, validates data quality, and helps establish governance frameworks to scale ABM operations across your organization efficiently.
Can AdRoll ABM integrate with our existing marketing technology stack?
Yes, AdRoll ABM integrates with 100+ platforms including Salesforce, HubSpot, Marketo, and major advertising channels. AiDOOS can architect and manage these integrations, ensuring seamless data flow and eliminating manual processes that slow deployment.
How is success measured with account-based marketing?
Key metrics include marketing-influenced pipeline, account engagement score, time-to-conversion, deal size, and customer lifetime value. AdRoll ABM's analytics dashboard provides visibility into these metrics, and AiDOOS can help establish KPI frameworks aligned with your business objectives.
What is the typical implementation timeline for AdRoll ABM?
Standard implementation with AiDOOS typically takes 4-8 weeks depending on complexity. This includes platform setup, CRM integration, data enrichment, and team training. Expedited implementations are available for organizations with well-defined ABM strategies and prioritized integration requirements.

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