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Feng-GUI
AI-Powered Visual Insights
About Feng-GUI
Feng-GUI is the world's first visual insights platform that uses proprietary AI and machine learning models to predict human attention, analyze emotional responses, and measure memorability across digital and physical visual assets. Since 2007, it has analyzed over 5 million visuals for 30,000+ professionals in 35 countries. The platform enables users to instantly test websites, advertisements, videos, print materials, shelf layouts, signage, and packaging—whether live or concept. By simulating human vision during the first 5 seconds of viewing, Feng-GUI generates heatmaps, gaze plots, focus maps, and areas of interest reports that reveal exactly where viewers look, what they miss, and how to optimize design for maximum impact. Additional features include emotion charts, automatic object detection, and an AI Assistant that provides actionable insights and recommendations. Feng-GUI also offers an open API supporting Model Context Protocol (MCP) for integration into existing workflows. Trusted by top digital marketing and research agencies, Feng-GUI helps reduce costs and time compared to traditional eye-tracking testing while improving conversion rates and visual performance.
Challenges It Solves
- Difficulty in predicting how viewers will visually engage with ads, websites, or packaging before launch
- High cost and long turnaround time of traditional eye-tracking studies and user testing
- Inability to objectively measure emotional responses and memorability of visual content
- Struggling to optimize conversion rates due to unnoticed call-to-action elements or design flaws
Use Cases
Skyrocket Conversion Rates
Optimize landing pages and call-to-action elements to ensure they capture visitor attention and drive conversions.
Maximize Visual Impact
Validate creative performance by measuring attention, brand strength, and placement before launch.
Competitive Ad Analysis
Evaluate how advertisements compare in terms of attention and emotional engagement to outperform competitors.
Packaging Design Testing
Test shelf layouts and packaging designs to ensure products stand out and attract consumer attention.
Pricing
Custom pricing — built for your team
Feng-GUI pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Visualizes viewer attention dynamics within an image or video, showing hot and cold areas.
Visualizes scan paths and order of fixations between elements inside an image.
Highlights regions of sharpest focus and clarity in visual content.
Measures emotional dimensions: focus, complexity, approach, and withdraw.
Unlock key insights effortlessly using AI Insights Recommendations.
Open API supporting Model Context Protocol (MCP) for integration into existing platforms and workflows.
What Reviewers Say
What works well
- Fast and affordable alternative to traditional eye-tracking studies
- AI-powered predictions validated by neuroscience research
- Comprehensive reports including heatmaps, gaze plots, focus maps, and emotion analysis
- Trusted by 30,000+ professionals and top digital agencies
Common concerns
- Pricing is not publicly transparent; must contact sales for details
- Limited file size for basic plan (20 MB) may restrict high-resolution content
Reviews
No reviews yet for Feng-GUI
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
50+ total appsREST API
Feng-GUI's open web API for integrating predictive visual analytics into existing platforms.
MCP Support
Supports Model Context Protocol (MCP) for secure AI agent workflows.
AI Assistant
Provides AI-driven insights and recommendations from visual analysis.
Heatmap Reports
Visual representation of viewer attention dynamics on images or videos.
Gaze Plot Reports
Visualizes scan paths and fixations order between elements in an image.
Focus Map Reports
Shows areas of high visual focus within a design.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Feng-GUI in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Valid Feng-GUI account
- API key
- Web browser
Configuration Options
- API endpoint setup
- User access roles
- Data retention settings
How Feng-GUI Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
F
Feng-GUI This product
|
Excellent | Good | Fair | Good | Fair | Poor | Good | Good | — | $Custom/user |
|
EQ
EyeQuant
|
Good | Good | Fair | Good | Fair | Poor | Good | Fair | ★ None | $None/user |
|
3M
3M Visual Attention Service (VAS)
|
Excellent | Fair | Good | Poor | Fair | Poor | Fair | Good | ★ None | $None/user |
|
ST
Sticky
|
Good | Good | Fair | Good | Fair | Poor | Good | Fair | ★ None | $None/user |
A Virtual Delivery Center for Feng-GUI
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Feng-GUI
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists