Job Description

The job description outlines the role of an SEO specialist who will conduct a comprehensive review of the company's website and business to optimize their online presence. The specialist's primary responsibility is to improve search engine rankings and increase organic reach. The job involves assessing the current SEO performance of the company's new website and identifying areas that need improvement. The SEO specialist will provide actionable recommendations to optimize website content, structure, and technical elements for better visibility in search engine results. The specialist will also identify relevant keywords and topics to target in website content, blogs, and other digital marketing efforts to attract the company's target audience effectively. The scope of work includes conducting a new website audit (not the current website), conducting keyword research to identify high-volume and relevant keywords related to the company's business, analyzing competitor keywords and search trends, reviewing existing website content and blog posts for SEO effectiveness and relevance, and evaluating backlinks pointing to the website. The SEO specialist will also identify opportunities to acquire high-quality backlinks from reputable sources within the industry and provide recommendations for link-building strategies to improve domain authority and search rankings. The timeline for the job is two weeks, and the budget is not specified, but the estimated costs are required.