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Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning with growth goals and business objectives. Own key product metrics such as retention rate, session frequency, and LTV. Drive product development across the full lifecycle—from discovery and validation to launch and iteration. Develop growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, and social features. Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests. Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies. Design and refine client segmentation frameworks to personalize the experience. Collaborate with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives. 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech). Strong analytical skills with a proven ability to use data to drive decision-making. In growth product management with understanding of experimentation, funnel optimization, and behavioral psychology. Track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features. Working with both mobile and web apps, and comfort navigating technical conversations with engineers. Deep empathy for users combined with a strong business sense. Strong communication and stakeholder management skills. Enthusiasm for Bitcoin and the cryptocurrency ecosystem.
Pay range: $110K - $220K
Offers Equity
Offers Bonus
Wellness allowance
Medical, dental, vision, and 401(k) benefits
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