Lifecycle Marketing Director

New

Skills

A/B Testing Braze Content Generation HIPAA Compliance Iterable Knock Lifecycle Marketing Machine Learning Segmentation Automation Statistical Significance

As the Director of Lifecycle Marketing (Patient), you will own the end-to-end patient lifecycle from welcome to re-engagement. Your role involves building and running lifecycle campaigns using Iterable and Knock within HIPAA-compliant Freshpaint. You will also design and execute rigorous A/B tests to ensure clarity and significance, partnering with Engineering and Data teams to instrument events, trigger logic, and implement ML-based segmentation.

Key Responsibilities
  • Own the entire patient lifecycle, from welcome to re-engagement.
  • Build and manage lifecycle campaigns utilizing Iterable and Knock.
  • Design and execute A/B tests with holdouts and statistical significance.
  • Collaborate with Engineering and Data to instrument necessary events and logic.
  • Create AI-assisted workflows for content generation, segmentation, and automation.
  • Hire and develop a lifecycle marketing team of 2-3 members by H2 2026.
Required Skills & Qualifications
  • 5+ years of experience in lifecycle/CRM marketing.
  • Hands-on experience with Iterable and/or Braze.
  • Fluency in Knock or a willingness to learn.
  • Ability to design A/B tests with clear hypotheses and holdout groups.
  • Experience in shipping lifecycle programs with Engineering collaboration.
  • Active use of AI tools for content, segmentation, and automation.
  • Experience in consumer health, subscription, or emotional-journey contexts.
  • Comfortable with HIPAA compliance in marketing communications.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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