Field Marketing Manager - Campaign Optimization

New

Skills

B2B Marketing Communication Skills Organization Skills Problem-solving Skills Project Management

Job Overview

As the Field Marketing Manager, you will be responsible for conceptualizing, executing, and optimizing marketing campaigns for selected customer segments to achieve new customer acquisition and retention goals.

Responsibilities
  • Conceptualize and execute marketing campaigns
  • Maintain industry conference inventory and negotiate sponsorships
  • Plan and manage hosted events
  • Coordinate ABM campaigns
  • Manage customer gifting projects
  • Execute pre- and post-promotion communications
  • Create documentation of campaign best practices
Requirements & Qualifications
  • Experience in B2B marketing
  • Project management skills
  • Marketing strategy playbook expertise
  • Short-form content writing experience
  • Knowledge of local ad tech conferences
  • Hands-on experience with digital media
  • Excellent communication and problem-solving skills
  • Highly organized with time management skills
  • Startup mentality and hands-on attitude

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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