Customer Advocacy Specialist

New

Skills

Advocacy Program Design B2B Marketing Campaign Management Content Management Customer Advocacy Customer Relationship Management Gifting Strategies Performance Tracking Sales Enablement Storytelling

The Customer Advocacy Specialist will design, launch, and manage incentivized advocacy programs aimed at motivating customer participation through gifting, recognition, and exclusive experiences. This role will produce and manage a robust library of customer content and partner with customers to capture compelling success stories that enhance external marketing and internal sales enablement.

Key Responsibilities
  • Design, launch, and manage customer advocacy programs.
  • Produce and manage a library of customer content including case studies, video testimonials, and blogs.
  • Partner with customers to translate success stories into marketing assets.
  • Build and maintain a centralized content repository for Sales, Marketing, and Customer Success teams.
  • Manage end-to-end advocacy operations, including intake and tracking.
  • Develop and optimize a customer gifting strategy.
  • Match Sales and Customer Success teams with customer advocates for support.
  • Track and report on program performance metrics.
  • Proactively recruit new advocates and solve participation challenges.
Required Skills & Qualifications
  • 3+ years of experience in customer marketing or advocacy in a B2B technology environment.
  • Exceptional written and verbal communication skills.
  • Ability to build trusted relationships with customers and stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Customer-first mindset with a deep understanding of customer motivations.
  • Experience with gifting platforms and reference management tools (preferred).

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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