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Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Take ownership —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and affiliates. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users. We are looking for a motivated and experienced ASO Manager to drive sustainable and scalable organic growth of our Goodnotes app on the Apple App Store and Google Play Store. Your expertise will play a key role in our growth and bring our app to new users globally. This is the role for you, if you’re excited to work on the things listed below: App Store Strategy: Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles. Creative Optimization: Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR) A/B Testing: Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS) Data Analysis: Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates Competitive Analysis: Conduct competitive research to benchmark Goodnotes against competitors and identify opportunities for improvement. Present this information and findings regularly to stakeholders. Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences The skills you will need to be successful in the above: Proven track record of creating and implementing ASO strategies to drive downloads 5+ years ASO experience across Apple App Store and Google Play Store across multiple markets and languages Experience working with App Store Connect and Google Play Developer console as well as ASO tools like AppTweak or Data.ai Strong ability to analyze and report data, interpret trends, and make data-driven decisions Experience collaborating with design, content, and local growth marketing teams SEO experience preferred Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents
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Develop and implement growth marketing strategies
Leverage endorsement channels for brand promotion
New
Enhance user experience through innovative design solutions.
Optimize product growth strategies for increased performance.
New
Optimizing PPC campaigns for maximum ROI
Improving targeting and campaign effectiveness
Posted 3 days ago
Enhance user experience through front-end development
Build responsive websites with a focus on usability
Posted 4 days ago
Lead marketing and GTM analytics strategy
Develop comprehensive marketing data framework
Posted 4 days ago
Develop and implement performance marketing strategies
Analyze data to optimize campaigns
Posted 4 days ago
Create personalized search and recommender systems
Develop advanced recommendation models using NLP and learning-to-rank algorithms
Posted 5 days ago
Implement digital marketing strategies
Drive brand awareness
Posted 7 days ago
Seeking experienced React Native Software Engineer for AI-focused role
Emphasis on system architecture and code quality standards
Posted 7 days ago
Drive demand and leads
Accelerate software delivery
Posted 8 days ago
Drive customer acquisition and lead generation through digital strategies.
Optimize website and landing pages for improved conversion rates.
Posted 8 days ago
Develop a content strategy for the affiliate marketing website.
Create an execution plan to optimize the website for affiliate conversions.
Posted 8 days ago
Drive activation and retention rates
Lead engagement strategies
Posted 11 days ago
Optimize growth strategies for user acquisition and retention.
Enhance operational efficiencies through data-driven insights.
Posted 11 days ago
Create engaging marketing copy for websites and apps.
Collaborate with the marketing team to develop effective messaging strategies.
Posted 11 days ago
Develop and implement comprehensive marketing strategies
Maximize customer lifecycle value
Posted 11 days ago
Facilitate remote job connections for marketing professionals.
Optimize recruitment processes for employers and job seekers.
Posted 11 days ago
Analyze user behavior data and heatmaps
Identify areas of improvement on the Shopify store
Posted 11 days ago
Analyze heatmaps and user behavior data on Shopify store.
Identify areas for user experience improvement and increased conversions.
Posted 12 days ago
Descriptive Analytics: Build and automate reporting dashboards, Analyze marketing campaign
ness; Diagnostic Analytics: Investigate factors influencing app rank position, Conduct ad-hoc
Posted 12 days ago
Develop and execute onboarding strategy, Manage marketing automation workflows, Analyze customer
a for trends, Conduct A/B testing for optimization, Collaborate with cross-functional
Posted 20 days ago
Develop and execute growth strategies Analyze market trends and customer behavior Collaborate with
ross-functional teams Conduct experiments to optimize conversion rates Monitor KPIs to measure
Posted 21 days ago
Define and frame problem space, Design end-to-end experiences, Monitor effectiveness of design
ions, Partner with Engineering and Product Management, Contribute to UI design
Posted 25 days ago
Content Creation: Write user-focused copy for various touchpointsFoster Collaboration: Work closely
with cross-functional teamsDevelop Strategy: Enhance user engagement through effective
Posted 26 days ago
Opportunity to work remotely on data analytics projects in diverse industries such as eCommerce, fintech, healthcare, and more
Posted 27 days ago
Design visually stunning home page banners; Update category imagery monthly; Develop iconography
website sections; Lead creation of wireframes and prototypes; Conduct A/B tests for website
Posted 31 days ago
Build trusted client relationships, analyze and optimize conversion rates, monitor key performance metrics, upsell and cross-sell opportunities, and optimize web content for improved user engagement
Posted 33 days ago
- Drive innovation in healthcare job discovery and matching - Optimize clinician satisfaction -
ove product performance - Collaborate with stakeholders - Continuous learning and
Posted 33 days ago
Passionate about improving job search experience, Strong analytical skills, Excellent
Growth mindset, Experience with US
Posted 34 days ago
Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue
Posted 41 days ago
Enhancing business performance through data-driven insights in different sectors such as eCommerce,
B2B, Education, Healthcare Insurance, Cybersecurity, and Artificial
Posted 51 days ago
Lead data projects to align learning experiences with industry needs, Drive end-to-end analytics
jects for student success, Provide key insights for stakeholders, Conduct advanced statistical
Posted 58 days ago
Design engaging web solutions, Collaborate with Growth team, Enhance user engagement, Conduct A/B
sting, Advocate for design
Posted 58 days ago
Assist with CRM campaign management, Create content for newsletters and marketing ops, Conduct A/B
ests to improve KPIs, Build CRM acquisition/activation workflows, Provide reporting and
Posted 59 days ago
Collaborate with designers and back-end developers Create engaging and responsive web
mplement innovative solutions for client needs Focus on digital marketing and online
Posted 59 days ago
Join dynamic team at Kendago - Work on digital marketing projects - Develop innovative web
ons - Optimize online advertising strategies - Collaborate with designers and
Posted 59 days ago
- Provide key insights for core business decisions - Enhance reporting processes with data
tion - Optimize existing reporting methods - Drive growth of core products - Maintain database
Posted 66 days ago
* Manage high-performance Facebook ad campaigns * Optimize ROAS and profitability * Lead
orm media buying efforts * Develop high-converting copy * Scale advertising efforts
Posted 67 days ago
Creating and optimizing digital campaigns, Providing actionable insights into performance, Managing
media buys effectively, Conducting in-depth keyword research, Maintaining knowledge of industry