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Zuko Analytics
Form analytics platform with form-level behaviour insights, abandonment tracking, and session replay to optimize conversions
About Zuko Analytics
Zuko is a form and checkout analytics platform designed to help businesses reduce form abandonment and increase conversions. Formerly known as Formisimo, Zuko tracks user behavior within web forms, including clicks, hesitations, and field interactions. The platform provides insights such as form abandonment rates, field-level performance, and session replays to understand where users struggle. Zuko supports Shopify checkout analytics and offers benchmarking against industry averages. It includes features like custom segmentation, behavioral alerting, and a session explorer. The platform integrates easily and captures data from a wide variety of form types and elements. Zuko's reporting interface provides visualizations and insight to optimize form design and user experience. The company also offers a free e-book on form optimization. Zuko is suitable for e-commerce, lead generation, and any business relying on web forms.
Challenges It Solves
- High form abandonment rates
- Lack of visibility into user behavior during form completion
- Difficulty identifying specific fields or steps causing drop-offs
- Poor conversion rates on checkout and lead generation forms
Screenshots
Use Cases
Reduce Form Abandonment
Analyze where users drop off and optimize form fields to increase completion rates.
Optimize Checkout Flow
Improve Shopify checkout by identifying friction points and reducing cart abandonment.
Enhance Lead Generation
Fix long or confusing forms to capture more leads from your website.
Pricing
Custom pricing — built for your team
Zuko Analytics pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Track form-level behaviour and abandonment to identify optimization opportunities.
Watch recorded user sessions to understand exactly how users interact with forms.
Specialized analytics for Shopify checkout to reduce cart abandonment.
Compare your form conversion rates against industry averages.
Assess the health of your forms and get actionable recommendations.
Receive alerts when user behavior indicates a problem or opportunity.
What Reviewers Say
What works well
- Provides detailed form-level analytics including field-by-field behavior
- Offers session replay to visually understand user struggles
- Includes industry benchmarking to compare performance
Common concerns
- Limited to form analytics; does not cover full website analytics
- Pricing is not publicly transparent
Reviews
No reviews yet for Zuko Analytics
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Shopify
Native integration to track Shopify checkout analytics and form abandonment.
Google Analytics
Integration to send form analytics data to Google Analytics for unified reporting.
Segment
Send form behavior data to Segment for routing to other tools.
Zapier
Connect Zuko to hundreds of apps via automated workflows.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Zuko Analytics in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Zuko account and API key
- Configured form tracking script on website
- Admin access for SSO integration
Configuration Options
- Single sign-on (SAML 2.0)
- Custom data retention policies
- Integration with Shopify checkout
How Zuko Analytics Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
Z
Zuko Analytics This product
|
Excellent | Good | Fair | Fair | Good | Poor | Good | Good | — | $Custom/user |
|
HJ
Hotjar
|
Good | Excellent | Fair | Good | Excellent | Poor | Excellent | Fair | ★ None | $None/user |
|
FS
Fullstory
|
Excellent | Good | Excellent | Fair | Good | Poor | Fair | Good | ★ None | $None/user |
|
CL
Clarity
|
Fair | Excellent | Poor | Excellent | Fair | Poor | Excellent | Fair | ★ None | $0/user |
A Virtual Delivery Center for Zuko Analytics
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Zuko Analytics
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists