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Zeotap CDP
AI-Powered Customer Data Platform
About Zeotap CDP
Zeotap is an AI-powered Customer Data Platform (CDP) that helps enterprises unlock the true value of their customer data. The platform provides a unified 360-degree customer view by stitching together data from multiple sources including CRMs, DMPs, data lakes, and warehouses. Key capabilities include identity resolution, audience enrichment, omnichannel orchestration, real-time personalization, and data governance. Zeotap's ZeoAI engine automates data mapping, catalogue creation, and decision-making, reducing deployment time by up to 3x compared to best-of-suite CDPs. The InfraFlex architecture allows flexible deployment (cloud or on-premise) and adapts to existing tech stacks. Zeotap also offers Audience Boost for enriching first-party data with consented identifiers to improve match rates. The platform is designed for marketing and advertising teams in industries like consumer goods, retail, and telecom. AiDOOS enhances deployment and adoption by providing managed implementation, integration support, and ongoing optimization to maximize ROI from Zeotap's capabilities.
Challenges It Solves
- Fragmented customer data across multiple sources
- Poor identity resolution leading to inaccurate customer profiles
- Inefficient manual data mapping and catalog creation
- Low match rates for advertising targeting
Screenshots
Use Cases
Customer Experience & Personalisation
Deliver tailored experiences based on real-time customer behavior and preferences across channels.
Cross-Channel Campaign Orchestration
Activate customers via email, SMS, push notifications, website, app, social media, and advertising.
First-Party Lookalike Modeling
Enhance segments by identifying users similar to high-value customers for relevant experiences.
Audience Boost for Advertising
Enrich customer profiles with additional identifiers to improve match rates and reduce wasted ad spend.
Pricing
Custom pricing — built for your team
Zeotap CDP pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Ingest and unify data from multiple sources to create a single, comprehensive customer profile.
Connect disparate data points and determine identifier priorities for a holistic customer view.
Enrich first-party data with consented identifiers to improve match rates and targeting.
AI-driven automation for data mapping, audience building, and next-best-action recommendations.
Flexible deployment (cloud or on-premise) and integration with diverse data sources and tech stacks.
Raw PII encryption, advanced hashing, zero-copy architecture, and compliance with industry standards.
What Reviewers Say
What works well
- Faster time-to-value with AI-driven setup and onboarding (3x faster than best-of-suite CDPs).
- High match rates through enrichment with consented identifiers.
- Flexible deployment options (cloud/on-premise) via InfraFlex.
Common concerns
- Pricing is not publicly available, requiring sales consultation.
- Limited information on integration count and specific partner ecosystem.
Reviews
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Adobe Experience Platform
Activate audiences and customer profiles into Adobe Experience Platform for orchestration.
Amazon DSP
Send audiences to Amazon DSP for programmatic advertising.
Salesforce
Ingest customer data from Salesforce CRM.
Google Cloud
Integrate with Google Cloud Platform for data storage and processing.
TikTok
Activate audiences on TikTok for advertising campaigns.
Snowflake
Ingest data from Snowflake data warehouse.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Zeotap CDP in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Zeotap account with admin access
- SSO/SAML identity provider configured
- Data source credentials (e.g., Snowflake, Salesforce)
Configuration Options
- SSO integration
- Role-based access control setup
- Audience activation destinations
How Zeotap CDP Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
Z
Zeotap CDP This product
|
Good | Good | Excellent | Fair | Good | Fair | Good | Good | — | $Custom/user |
|
MP
mParticle
|
Good | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
SE
Segment
|
Good | Excellent | Good | Fair | Excellent | Good | Excellent | Good | ★ None | $None/user |
|
TL
Tealium
|
Fair | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Zeotap CDP
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Zeotap CDP
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists