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ZAP~POST
Automated Direct Mail. Highly targeted & personalized.
About ZAP~POST
ZAP~POST is an automated direct mail platform that enables businesses to send personalized postcards and letters triggered by real-time customer actions. It combines physical mail with digital data to create highly targeted, measurable campaigns. The platform offers a design app, API access, and integrations with popular e-commerce, CRM, and marketing automation tools. ZAP~POST aims to make direct mail as efficient and trackable as digital marketing, with features like dynamic QR codes, A/B testing, and detailed analytics. With AiDOOS, deployment and adoption are accelerated through dedicated support and streamlined integration, helping teams launch and scale direct mail campaigns quickly.
Challenges It Solves
- Traditional direct mail is expensive and hard to measure ROI
- Email marketing has low open and click-through rates, especially with saturated inboxes
- Mass marketing campaigns fail to personalize, treating customers as numbers
- Creating and sending personalized physical mail at scale is operationally complex
Use Cases
E-commerce Re-engagement
Send personalized postcards to lapsed customers or cart abandoners to drive repeat purchases.
B2B Lead Nurturing
Use direct mail to nurture prospects with personalized content, integrating with CRM data for targeted outreach.
Event Announcements
Automatically send invitations or reminders for events to relevant customer segments.
VIP Customer Appreciation
Show appreciation to high-value customers with personalized, high-quality direct mail pieces to strengthen loyalty.
Pricing
Custom pricing — built for your team
ZAP~POST pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Send postcards and letters automatically based on real-time customer actions and events.
Create on-brand direct mail pieces with customizable templates and a self-serve design interface.
Connect with e-commerce and marketing platforms like Shopify, Klaviyo, and HubSpot for seamless data flow.
Use REST API to trigger direct mail programmatically and integrate with custom systems.
Include unique QR codes on each mail piece to track engagement and measure campaign performance.
Compare different designs or messages to optimize response rates and ROI.
What Reviewers Say
What works well
- Easy to use self-serve design and campaign setup, requiring no technical expertise.
- Integration with popular e-commerce and marketing platforms like Shopify, Klaviyo, and HubSpot.
- Automated direct mail campaigns triggered by customer actions, saving time and increasing relevance.
Common concerns
- Pricing can be complex due to volume-based Zaps and add-ons, potentially confusing for small businesses.
- Requires integration with external platforms to fully leverage automation capabilities, which may have a learning curve.
Reviews
No reviews yet for ZAP~POST
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Klaviyo
Integration with Klaviyo allows triggering direct mail postcards and letters based on Klaviyo flows and segments, syncing events and customer data.
HubSpot
Connect HubSpot to import contacts, trigger automated direct mail sends, and push Direct Mail events back to HubSpot for further interactions.
Shopify
Integration with Shopify Flows enables triggering direct mail based on store events like order placement or cart abandonment.
Zapier
Zapier integration allows connecting ZAP~POST to over 5000 apps via zaps, enabling automated direct mail triggers from various sources.
Dotdigital
Integration with Dotdigital enables sending direct mail based on email marketing campaigns and customer engagement data.
Ometria
Integration with Ometria allows using customer data and marketing platform to trigger personalized direct mail throughout the customer journey.
Bloomreach
Integration with Bloomreach enables personalized direct mail using real-time customer and product data.
Braze
Integration with Braze allows triggering direct mail from customer engagement campaigns and syncing events.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy ZAP~POST in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active ZAP~POST account with API access
- At least one integration (e.g., Klaviyo, Shopify) configured
- Admin access to the connected e-commerce or marketing platform
Configuration Options
- Set up API credentials
- Configure webhook triggers for direct mail events
- Map customer data fields for personalization
- Enable bidirectional sync for engagement tracking
How ZAP~POST Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
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ZAP~POST This product
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Good | Excellent | Good | Good | Excellent | Fair | Excellent | Excellent | — | $Custom/user |
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LB
Lob
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Good | Good | Excellent | Good | Excellent | Fair | Good | Good | — | $Custom/user |
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SD
Sendoso
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Good | Good | Excellent | Fair | Good | Fair | Good | Good | — | $Custom/user |
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P
Postal
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Fair | Good | Good | Good | Fair | Poor | Good | Good | — | $Custom/user |
A Virtual Delivery Center for ZAP~POST
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers ZAP~POST
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists