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Zappi
The consumer insights platform that helps brands win.
About Zappi
Zappi is an AI-powered consumer insights platform that integrates product innovation research, advertising development, and brand health tracking into a single connected system. It enables brands to continuously loop consumer feedback into every stage of the development cycle — from early-stage concept testing to final ad pre-testing and ongoing brand monitoring. The platform leverages accumulated consumer data and AI to surface actionable insights faster than traditional research methods, reducing the time and cost associated with bringing products and campaigns to market. Zappi's core systems include the Innovation System for testing and iterating product concepts, the Agile Research System for advertising development and pre-testing, and the Brand Health System for continuous brand tracking. The platform supports flexible methodologies, customizable audiences, automated AI-generated reporting, and collaborative workspaces for cross-functional teams. It adheres to ESOMAR and ISO quality standards to ensure reliable data. For organizations deploying Zappi through AiDOOS, implementation can be accelerated through access to on-demand research operations expertise, enabling faster onboarding, platform configuration, and continuous research execution without the overhead of building an in-house insights team.
Challenges It Solves
- Brands struggle to keep consumers in the loop during product and ad development, leading to launches that miss the mark
- Insights teams are overwhelmed with research requests and lack tools to democratize research across marketing teams
- Traditional research methods are too slow and costly to support iterative innovation and advertising development
- Organizations lack connected, comparable consumer data across projects to build institutional learning over time
Use Cases
Early-Stage Product Concept Testing
Brands use Zappi's Prioritize tool to test rough concept sketches with consumers before committing significant resources, identifying which ideas have breakthrough potential versus incremental value.
Advertising Pre-Testing and Optimization
Marketing teams test ad concepts and finished creative assets with consumers to identify what resonates, optimize messaging, and improve campaign effectiveness before launch.
Brand Health Tracking
Insights teams use Zappi's Brand Health Tracker to continuously monitor how consumers perceive their brand, spot shifts in sentiment, and inform strategic decisions with real consumer behavior data.
Democratizing Consumer Research Across Teams
Enterprise organizations configure Zappi so that marketing users can independently launch and review consumer research within standardized guardrails, freeing insights professionals for more strategic work.
Pricing
Custom pricing — built for your team
Zappi pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Test and iterate product concepts with consumers at every stage of development
Develop more effective ads with a connected suite of consumer-centric ad testing solutions
Track brand perception continuously and identify shifts in consumer expectations early
Automatically generate advanced analysis and insights reports from consumer data
Integrate innovation, advertising, and brand insights in one platform so every project builds on past learnings
Build custom benchmarks and target specific audiences to make concept testing more meaningful and comparable
What Reviewers Say
What works well
- Integrates innovation, advertising, and brand tracking into a single connected platform, reducing tool fragmentation
- Enables democratization of research so marketers can run their own studies within guardrails set by insights teams
- Fast turnaround on consumer feedback supports iterative development without slowing down product or campaign timelines
- Accumulated data across projects allows teams to build meaningful benchmarks and improve decisions over time
Common concerns
- Pricing is not publicly disclosed and requires a sales conversation, making it difficult for smaller teams to self-evaluate
- Platform is primarily designed for large enterprise and mid-market consumer brands, which may limit accessibility for smaller organizations
Reviews
No reviews yet for Zappi
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Salesforce
Connect consumer insights data with CRM workflows
Microsoft Teams
Share consumer insights reports and notifications within Teams channels
Slack
Receive consumer insights alerts and research updates in Slack
PowerPoint
Export consumer insights and research reports to PowerPoint format
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Zappi in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Zappi platform subscription (Premium or Enterprise)
- Defined research objectives and target audience profiles
- Named admin users and team structure identified
- Credit bundle scoped for annual research volume
Configuration Options
- Custom branded domain and taxonomy configuration
- Audience and research guardrail setup
- Custom norms and benchmark configuration
- Teamspace organization and user permissions
How Zappi Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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Z
Zappi This product
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Excellent | Good | Excellent | Fair | Fair | Fair | Good | Good | — | $Custom/user |
|
QL
Qualtrics
|
Excellent | Good | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
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KA
Kantar
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Good | Fair | Excellent | Poor | Fair | Fair | Poor | Good | ★ None | $None/user |
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IP
Ipsos
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Good | Fair | Excellent | Poor | Fair | Fair | Poor | Good | ★ None | $None/user |
A Virtual Delivery Center for Zappi
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Zappi
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists