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Yandex.Metrica
Free web analytics with heatmaps and session replay
About Yandex.Metrica
Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a single tracking code, users can access a wide array of tools including real-time visitor monitoring, traffic sources analysis, conversion tracking, and audience segmentation. The platform is particularly known for its advanced heatmap and session replay capabilities, which visually represent how users interact with a website, allowing for detailed usability analysis. AiDOOS enhances the deployment and adoption of Yandex.Metrica by providing AI-powered implementation assistance, automated configuration, and seamless integration with other marketing tools. With its focus on actionable data and user privacy, Yandex.Metrica serves as a powerful alternative to premium analytics solutions, offering robust features entirely for free.
Challenges It Solves
- Understanding how users navigate and interact with a website
- Identifying usability issues and conversion bottlenecks
- Analyzing traffic sources and marketing campaign effectiveness
- Optimizing website design for better user engagement
Use Cases
Website Usability Analysis
Identify which elements attract attention and which cause confusion through heatmaps and session replays.
Conversion Optimization
Track and analyze funnels to pinpoint where users drop off and improve conversion rates.
Marketing Campaign Analysis
Evaluate the effectiveness of different traffic sources and campaigns using detailed attribution data.
Pricing
Custom pricing — built for your team
Yandex.Metrica pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Visualize user clicks, scrolls, and mouse movements on your pages.
Watch recordings of individual user sessions to understand their journey.
Monitor active visitors and track events as they happen.
Track and analyze user steps towards a goal to identify drop-off points.
Divide your audience by behavior, geography, device, and more for deeper analysis.
Integrate Yandex.Metrica data with your own tools and dashboards.
What Reviewers Say
What works well
- Free to use with unlimited pageviews and comprehensive features.
- Advanced heatmap and session replay tools provide deep user insights.
- Real-time analytics and segmentation enable immediate action.
Common concerns
- Limited integration options compared to some paid analytics tools.
- User interface can be complex for beginners.
Reviews
No reviews yet for Yandex.Metrica
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
WordPress
Yandex.Metrica plugin for WordPress allows easy integration and tracking of website analytics.
1C-Bitrix
Native module integrating Yandex.Metrica tracking with 1C-Bitrix management system.
Google Analytics
Yandex.Metrica can be used alongside Google Analytics for cross-platform analytics.
Yandex.Direct
Native integration with Yandex.Direct to track ad campaign performance and conversions.
Joomla
Plugin available for Joomla to add Yandex.Metrica tracking code.
Shopify
Integration to track e-commerce metrics on Shopify stores via third-party app or code.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Yandex.Metrica in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Yandex account
- Website with tracking code access
- Basic JavaScript knowledge
Configuration Options
- Custom tracking code parameters
- Cross-domain tracking setup
- User ID tracking
How Yandex.Metrica Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
Y
Yandex.Metrica This product
|
Good | Good | Fair | Excellent | Good | Fair | Excellent | Good | — | $Custom/user |
|
GA
Google Analytics
|
Excellent | Excellent | Excellent | Good | Excellent | Good | Excellent | Good | ★ None | $None/user |
|
YW
Yandex.Webvisor
|
Good | Excellent | Fair | Excellent | Fair | Good | Excellent | Good | ★ None | $None/user |
|
HJ
Hotjar
|
Fair | Excellent | Fair | Good | Good | Excellent | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for Yandex.Metrica
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Yandex.Metrica
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists