· 0 reviews
WoowUp
El CRM #1 de Marketing Omnicanal, experto en Retail en LATAM
About WoowUp
WoowUp is a Customer Data Platform (CDP) and CRM purpose-built for retail, enabling omnichannel marketing automation. It integrates ecommerce and physical store data to create a unified 360° customer profile, allowing retailers to segment audiences, personalize communications across email, SMS, WhatsApp, web push, and digital ads, and measure impact on both online and offline sales. The platform includes a segment builder, predictive AI (WoowUp Predict), loyalty module, and in-store CRM capabilities. WoowUp serves over 300 brands in Latin America. With AiDOOS, deployment and adoption are enhanced through dedicated support, custom integrations, and managed services that accelerate time-to-value for retail businesses.
Challenges It Solves
- Unify customer data from physical stores and ecommerce to create a single view
- Segment and target customers with personalized communications across multiple channels
- Increase purchase recurrence and customer lifetime value for retail brands
- Measure marketing impact on both online and offline sales
Use Cases
Omnichannel Customer Segmentation
Segment customers based on combined online and offline purchase data for targeted campaigns.
Personalized Email Marketing
Send automated, personalized email campaigns triggered by customer behavior and preferences.
Loyalty Program Management
Design and manage loyalty programs to reward repeat purchases and increase customer lifetime value.
Pricing
Custom pricing — built for your team
WoowUp pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Integrate all data from ecommerce and physical stores to build a 360° customer profile.
Send personalized emails, SMS, WhatsApp, web push, and digital ads based on customer data.
Create dynamic segments using purchase history, behavior, and demographics.
AI-powered predictive analytics to forecast customer behavior and optimize campaigns.
Build and manage loyalty programs to increase retention and repeat purchases.
Empower physical store staff with customer insights and tools to enhance in-person interactions.
What Reviewers Say
What works well
- Unifies online and offline data for a true omnichannel view.
- Easy to implement with major ecommerce platforms like VTEX and Shopify.
- Dedicated account management and support provided.
Common concerns
- Primarily focused on Latin American retail market, may have limited presence elsewhere.
- Pricing requires consultation for many add-ons and higher tiers.
Reviews
No reviews yet for WoowUp
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
VTEX
Integration with VTEX e-commerce platform for capturing sales, navigation, and behavior data.
Shopify
Integration with Shopify e-commerce platform for capturing sales, navigation, and behavior data.
Magento
Integration with Magento e-commerce platform (setup cost may apply).
Meta Ads
Sync segments with Meta (Facebook and Instagram) for targeted advertising.
Google Ads
Sync segments with Google Ads for targeted advertising.
Send personalized communications via WhatsApp channel.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy WoowUp in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active e-commerce platform (VTEX, Shopify, or Magento)
- Marketing team for configuration
- API credentials for integrations
Configuration Options
- Plan selection (Ecommerce, Standard, Business, Corporate)
- Integration setup with e-commerce and ERP
- Segment and campaign configuration
How WoowUp Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
W
WoowUp This product
|
Good | Good | Good | Good | Good | Fair | Good | Excellent | — | $699/user |
|
HS
HubSpot
|
Excellent | Excellent | Excellent | Fair | Excellent | Excellent | Excellent | Good | ★ None | $None/user |
|
SM
Salesforce Marketing Cloud
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
|
MS
Mercado Shops
|
Fair | Excellent | Fair | Excellent | Fair | Good | Excellent | Fair | ★ None | $None/user |
A Virtual Delivery Center for WoowUp
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers WoowUp
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists