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Wicked Reports
The Attribution System that Finds New Customers
About Wicked Reports
Wicked Reports is a cross-channel multi-touch marketing attribution platform designed specifically for ecommerce businesses. It uses first-party data and server-side tracking to measure which paid ad campaigns drive net-new, profitable customers across platforms like Meta, Google, TikTok, and Pinterest. The platform addresses the common problem of platform bias toward retargeting by separating new vs. repeat revenue at the order and lead level. Key capabilities include Advanced Signal for Meta, which trains ad algorithms to focus on first-time buyers instead of recycled spend, and 5 Forces AI, which delivers weekly Scale/Chill/Kill recommendations to optimize budget allocation. With order-level proof and integrations with Shopify, Klaviyo, and other tools, Wicked Reports provides verifiable attribution that is resilient to iOS updates and cookie loss. AiDOOS enhances deployment and adoption by offering seamless integration support, custom workflow automation, and managed services that ensure the platform is fully configured to a brand's specific ecommerce stack, reducing setup time and maximizing ROI.
Challenges It Solves
- Paid ad platforms are biased toward retargeting and overstate ROAS
- Businesses struggle to identify which campaigns drive net-new, profitable customers
- Attribution data is often modeled or inflated by view-through conversions
- Marketing teams waste budget on repeat buyers instead of acquiring new customers
Screenshots
Use Cases
Optimizing Meta Ad Spend
Use Advanced Signal to train Meta's algorithm to find first-time buyers, reducing wasted spend on retargeting recycled customers.
Multi-Channel Attribution
Track the customer journey across Meta, Google, TikTok, Pinterest, and email to see which channels drive new customers at the best cost.
Budget Decisioning with AI
Leverage 5 Forces AI weekly Scale/Chill/Kill recommendations to confidently reallocate budget to campaigns that drive profitable growth.
Agency Client Reporting
Provide clients with verifiable, order-level proof of new-customer ROI, strengthening retainer defense and demonstrating value.
Pricing
- FunnelVision (pre-built views)
- Cohort & LTV Reports
- Lifetime lookback / lookforward
- Major ad platform + standard cart + standard CRM integrations
- Everything in Measure
- API integrations (CRM / cart) + Outbound API
- Currency conversion
- International time-zone data loading
- Everything in Scale
- 5 Forces AI (included)
- Advanced Signal (Meta CAPI) (included)
- Custom Conversions
- Amazon Revenue Integration
Key Features
Train Meta's algorithm to prioritize first-time buyers by sending custom purchase events (new vs. repeat).
Order-level first-party attribution that matches order IDs and CRM records to eliminate platform bias.
AI-powered weekly Scale/Chill/Kill recommendations to optimize ad budget and save hours of analysis.
True top-of-funnel measurement that shows how initial touchpoints lead to conversions over time.
First-party, cookieless tracking that is resilient to iOS updates and browser restrictions.
What Reviewers Say
What works well
- Provides order-level proof of attribution, eliminating reliance on modeled data
- First-party data approach is compliant and resilient to iOS/cookie restrictions
- Advanced Signal helps Meta campaigns focus on new customer acquisition
Common concerns
- Pricing based on annual revenue may be less predictable for growing brands
- Setup and validation may require assistance from the Wicked team
Reviews
No reviews yet for Wicked Reports
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Reviewer Demographics
Top Industries
Company Size
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Shopify
Pulls verified Order IDs, revenue, new vs. repeat customer status for precise eCommerce attribution.
Meta (Facebook & Instagram)
Pulls ad spend, accurate nCAC and ROAS. Compares Meta's reported conversions to Wicked numbers. Send Advanced Signal events.
Google Ads
Pulls ad spend, accurate nCAC and ROAS. Train Google's AI on 90-day post-click LTV.
TikTok
Pulls ad spend, accurate nCAC and ROAS.
Stripe
Pulls verified Order IDs, revenue, new vs. repeat customer status for precise eCommerce attribution.
Klaviyo
Pulls user contacts to improve identity resolution and accurate TOF/cold traffic attribution.
Pulls ad spend, accurate nCAC and ROAS.
BigCommerce
Pulls verified Order IDs, revenue, new vs. repeat customer status for precise eCommerce attribution.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Wicked Reports in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Shopify, BigCommerce, or other eCommerce store
- Meta Ads and/or Google Ads account with admin access
- Wicked Reports account (contact sales for setup)
Configuration Options
- Configure Advanced Signal for Meta
- Set up 5 Forces AI weekly reports
- Customize attribution window and lookback periods
Common Setup Issues (& how AiDOOS handles them)
How Wicked Reports Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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Wicked Reports This product
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Excellent | Good | Good | Fair | Good | Poor | Good | Good | — | $499/user |
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TW
Triple Whale
|
Good | Excellent | Good | Fair | Good | Fair | Excellent | Good | ★ None | $None/user |
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NB
Northbeam
|
Excellent | Good | Good | Fair | Good | Poor | Good | Good | ★ None | $None/user |
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HY
Hyros
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Good | Good | Fair | Fair | Good | Poor | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Wicked Reports
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Wicked Reports
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists