★ 4.9 · 314 reviews
WhatConverts
Lead tracking for marketing agencies and clients.
About WhatConverts
WhatConverts is a lead tracking and reporting software that enables marketers to capture, organize, and gain insights from leads across multiple channels including calls, forms, chats, and eCommerce transactions. The platform provides marketing attribution by connecting each lead to its source—such as campaign, keyword, or landing page—allowing businesses to measure ROI and optimize marketing spend. Key features include dynamic number insertion, call tracking and recording, form tracking with marketing data append, chat tracking with full transcripts, and integration with Google Ads, Google Analytics, and over 1,000 other tools. WhatConverts serves agencies, marketers, franchises, and businesses in industries like hospitality, finance, real estate, and automotive. The company emphasizes exceptional customer support and ease of use, offering a 14-day free trial without requiring a credit card.
Challenges It Solves
- Marketers struggle to know which marketing channels, campaigns, and keywords generate leads and revenue.
- Businesses have difficulty tracking leads from multiple sources (calls, forms, chats) in one place.
- Agencies need to prove ROI to clients with accurate attribution and reporting.
- Companies waste ad spend on campaigns that do not convert due to lack of visibility into lead sources.
Screenshots
Use Cases
Agency Client Reporting
Agencies use WhatConverts to track leads for multiple clients and provide accurate ROI reports showing which campaigns drive conversions.
PPC Campaign Optimization
Marketers optimize pay-per-click campaigns by identifying keywords and ads that generate high-quality leads and revenue.
Call-Driven Lead Generation
Businesses with high call volumes track inbound calls to marketing sources, improving call handling and lead qualification.
Multi-Channel Attribution
Companies consolidate lead data from calls, forms, and chats to understand the complete customer journey and allocate budget effectively.
Pricing
- Track phone calls and text messages
- Instant call tracking numbers
- Dynamic number insertion
- Call tracking and recording
- API access
- All Call Tracking features
- Track calls, forms, and chat
- Campaign and keyword reporting
- Bing, Google Ads and Analytics integration
- All Plus features
- Call flows
- Report builder
- HIPAA compliance
Key Features
Track phone calls and attribute them to the marketing source that drove them.
Capture every web form submission and trace it back to the marketing source.
Track online live chat leads with full transcripts and marketing attribution.
Connect every lead to the campaign, keyword, and page that drove it.
Search, filter, qualify, and export all leads from one platform.
Generate custom reports and real-time dashboards to measure performance.
What Reviewers Say AI-synthesized from 314 reviews
What works well
- Exceptional customer support with quick response times and personalized assistance.
- Easy to set up and use, with an intuitive user interface.
- Comprehensive lead tracking covering calls, forms, chats, and transactions in one platform.
- Seamless integrations with Google Ads, Google Analytics, and over 1,000 other tools.
Common concerns
- Not the lowest-cost option; some users find pricing higher compared to basic call tracking tools.
- Limited advanced features on lower-tier plans; some capabilities require Pro or Elite plans.
Reviews
314 verified reviewsReviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Google Ads
Send lead conversion data from WhatConverts to Google Ads for campaign optimization.
Google Analytics
Create custom events and goals in Google Analytics based on WhatConverts lead data.
Salesforce
Sync leads and call data from WhatConverts to Salesforce records.
HubSpot
Export leads and call data to HubSpot for comprehensive contact management.
LiveChat
Track chat leads from LiveChat within WhatConverts and attribute them to marketing sources.
Facebook Ads
Import Facebook Ads campaign data and track leads attributed to Facebook.
WordPress
Append marketing data to WordPress form submissions and email notifications.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy WhatConverts in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active WhatConverts account
- Admin access to website for tracking script installation
- Access to Google Ads and Analytics accounts if integrating
Configuration Options
- Set up call tracking numbers per source
- Configure form and chat tracking scripts
- Integrate with CRM and advertising platforms
How WhatConverts Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
W
WhatConverts This product
|
Good | Excellent | Good | Fair | Good | Fair | Excellent | Excellent | ★ 4.9 | $30/user |
|
CR
CallRail
|
Good | Excellent | Good | Good | Excellent | Good | Excellent | Good | — | $Custom/user |
|
MA
Marchex
|
Excellent | Fair | Excellent | Poor | Good | Fair | Fair | Good | — | $Custom/user |
A Virtual Delivery Center for WhatConverts
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers WhatConverts
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists