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weseethrough
Answering questions, without asking them.
About weseethrough
weseethrough is a technology-driven market research company that helps global organisations understand their consumers' actual behaviour, rather than reported or claimed behaviour. The company bridges the gap between what people say they do and what they actually do — known as the SAY/DO gap — using video-based ethnographic research methods. Their proprietary platform supports the full fieldwork lifecycle, allowing researchers to brief participants anywhere in the world and deploy a range of camera types including GoPro, 360-degree, fixed, and wearable cameras. The platform manages camera settings, uploads, downloads, charging logistics, and equipment dispatch and return. A dedicated video analytics platform enables researchers to sift through hundreds of hours of footage to surface the most powerful consumer insights. weseethrough has conducted projects in over 20 countries, serving global FMCG and consumer goods companies seeking deep, kitchen-level or in-home understanding of consumer behaviour. Their methodology supports long-term behavioural change initiatives by providing evidence-based insight into how products and services truly meet — or fail to meet — consumer needs. AiDOOS can support deployment and adoption of the weseethrough platform by providing on-demand research technology specialists to help organisations integrate video analytics into their market research workflows.
Challenges It Solves
- Organisations rely on self-reported consumer behaviour data that does not reflect actual behaviour (SAY/DO gap)
- Traditional research methods fail to capture authentic in-home or in-context consumer actions
- Analysing large volumes of video footage manually is time-consuming and difficult to scale
- Conducting observational research across multiple countries with consistent methodology is logistically complex
Screenshots
Use Cases
In-Home Kitchen Behaviour Research
Global FMCG companies use weseethrough to gain kitchen-level understanding of consumers' meal preparation habits across multiple countries, revealing actual cooking behaviours that differ from claimed practices.
Laundry and Household Habits Observation
Brands deploy weseethrough to capture first-hand video of consumer laundry and cleaning processes in specific markets, such as West Africa, to inform product development and marketing strategies.
Cross-Market Consumer Behaviour Studies
Multinational organisations commission weseethrough for multi-country ethnographic studies to understand how consumer behaviour varies across cultures and geographies.
Product and Service Needs Assessment
Companies use the platform to gather video evidence of whether their products and services truly meet consumer needs, identifying gaps between consumer intention and actual usage behaviour.
Pricing
Custom pricing — built for your team
weseethrough pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Capture authentic consumer behaviour in real-world settings using multiple camera types
Deploy GoPro, 360-degree, fixed, and wearable cameras for diverse research contexts
Sift through hundreds of hours of footage to identify the most powerful consumer insights
Manage participant briefing, camera logistics, uploads, and returns anywhere in the world
Evidence the difference between what consumers claim they do and their actual behaviour
Capture consumer experiences as they happen rather than relying on retrospective recall
What Reviewers Say
What works well
- Provides observational evidence of real consumer behaviour rather than self-reported data, reducing bias
- Supports global research projects across 20+ countries using digital and camera-based methods
- Award-winning methodology combining ethnographic research with proprietary video analytics technology
- Handles full camera logistics pipeline including briefing, uploads, downloads, and equipment management
Common concerns
- Pricing and service details are not publicly available, requiring direct contact for project scoping
- Primarily suited to larger organisations and FMCG companies with budgets for bespoke research projects
- Video-based ethnographic research can generate large amounts of footage that requires significant analysis time
Reviews
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
GoPro
GoPro cameras are supported as a fieldwork camera type within the weseethrough platform for capturing consumer behaviour footage.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy weseethrough in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Defined research brief and target consumer segments
- Camera hardware procured or arranged for participant fieldwork
- Participant recruitment plan for target geographies
- Secure video storage and transfer arrangements
Configuration Options
- Camera type selection (GoPro, 360, fixed, wearable)
- Geographic and language settings for global projects
- Video upload and download workflow configuration
- Analytics platform access and user permissions
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How weseethrough Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
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weseethrough This product
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Good | Good | Fair | Fair | Poor | Fair | Fair | Good | — | $Custom/user |
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Ethnio
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Fair | Good | Fair | Fair | Good | Good | Good | Good | ★ None | $None/user |
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DS
dscout
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Good | Good | Good | Fair | Good | Excellent | Good | Good | ★ None | $None/user |
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NO
Noldus Observer XT
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Good | Fair | Good | Poor | Fair | Fair | Fair | Good | ★ None | $None/user |