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Verbate.co
Video surveys for insightful answers to any question.
About Verbate.co
Verbate is a consumer video feedback platform that enables brands, market researchers, and marketing teams to collect rich qualitative insights through smartphone-based video surveys. Users can create custom survey campaigns with open or closed questions, invite respondents via email, SMS, or social media, and receive video responses that capture genuine emotion and real-world context. The platform supports a wide range of research use cases including brand audits, concept testing, customer attitude studies, video customer profiling, and tracking and segmentation studies. Respondents film their answers using their smartphone camera, allowing researchers to see and hear authentic reactions in natural environments. Verbate includes tools for transcription (both machine and human), content tagging, video ordering, branded sharing pages, and full data export. The platform supports unlimited team members, access control, automated panel integrations, and multi-lingual capabilities including in-account translation services. iOS and Android apps are available for respondents. The platform offers a free trial tier with no credit card required, a monthly subscription tier for DIY research, and project-based pricing with dedicated project management and global recruitment services. Verbate has been used by major brands and research firms including Westpac, TNS, PRS, Elmwood, and Futurescape Global, helping teams bring qualitative consumer insights to life in a cost-effective and scalable way.
Challenges It Solves
- Traditional surveys and quantitative data lack emotional depth and fail to capture how customers truly feel about brands or products.
- Conducting in-person qualitative research is costly, time-consuming, and geographically limited.
- Research teams struggle to share compelling, human insights with stakeholders in an engaging format.
- Gathering authentic consumer reactions to new concepts, packaging, or campaigns quickly and at scale is difficult without the right tools.
Use Cases
Brand Audits
Capture customers' authentic brand relationships and identify misalignments or weaknesses by filming real interactions with brand touchpoints using their own smartphone.
Concept Testing
Quickly test new creative concepts — including packaging, social media content, TV video, and communications — with customers across different global markets to gather first reactions.
Customer Attitude Studies
Empower customers to share preferences and experiences by capturing a full range of human emotion and expression as they interact with products, brands, and services.
Tracking and Segmentation Studies
Add video responses to quantitative studies to reinforce trends with real customer voices, and bring market segments to life using automated panel integrations.
Pricing
Custom pricing — built for your team
Verbate.co pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Create custom video surveys with open or closed questions using expert templates or a step-by-step builder.
Invite respondents via email, SMS, or social media with branded and scheduled invitations for higher response rates.
Search all spoken video content with rapid human transcription or machine transcription, with turnaround as fast as 24 hours.
Share PII-free video results with custom branded headers and export full datasets for stakeholder presentations.
Automate respondent recruitment via panel integrations with Panel ID capture and custom redirect support.
Run surveys in multiple languages with in-account translation services for global research projects.
What Reviewers Say
What works well
- Easy to use for both researchers and respondents, with a straightforward platform that drives higher response rates.
- Captures genuine emotional responses through video, providing richer qualitative insights than traditional surveys.
- Supports global research with worldwide scheduling, multi-language capabilities, and panel integrations.
- Branded sharing and PII-free video export make it easy to present insights to clients and stakeholders.
Common concerns
- Pricing for recruitment services and high-impact video edits is not fixed and requires contacting the team for quotes.
- The free tier has limited SMS invitations, which may restrict outreach for larger campaigns.
- Enterprise and panel pricing is negotiable and not transparently published, making budget planning harder for larger organisations.
Reviews
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
iOS App
Native iOS app for respondents to record and submit video responses
Android App
Native Android app for respondents to record and submit video responses
Panel Providers
Automated panel integrations with Panel ID capture and reporting, custom redirects for panel partner workflows
SMS Invitations
Custom SMS invitations for survey respondents with scheduling and bulk invite capabilities
Email Invitations
Branded email invitations for survey distribution with scheduling and bulk upload via CSV
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Verbate.co in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Verbate.co account (free trial or paid plan)
- List of respondent contacts (email or mobile numbers)
- Survey questions and tasks defined
- iOS or Android device for respondents to record video
Configuration Options
- Branded email and SMS invitation templates
- Survey privacy settings (private or public)
- Access control and team member permissions
- Panel integration and custom redirect URLs
How Verbate.co Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
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Verbate.co This product
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Fair | Good | Fair | Good | Fair | Good | Good | Good | — | $500/user |
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VP
Voxpopme
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Excellent | Good | Excellent | Fair | Good | Good | Good | Good | ★ None | $None/user |
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MD
Medallia
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Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
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UT
UserTesting
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Good | Good | Excellent | Fair | Good | Good | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Verbate.co
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- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Verbate.co
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Outcome-Based
Pay for results, not hours
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Clear deliverables at each phase
Expert Network
Access to certified specialists