VBO Tickets is a white-label event ticketing platform that combines ticketing, CRM, and point-of-sale (POS) into a single, integrated system. Designed for performing arts theatres, museums, colleges, festivals, and other live event organizations, it enables organizations to sell tickets online and in-person, manage subscriptions and donations, and engage patrons through built-in communication tools. The platform is cloud-based and offers customizable seat maps, white-label websites, and real-time reporting. VBO Tickets emphasizes a seamless transition from other platforms via its VBO Velocity™ implementation framework, ensuring minimal disruption to live revenue. With over 500,000 events supported and over $1 billion in sales processed, the company reports that users typically see a 14% increase in ticket sales and an average of 13% cost savings when switching. VBO Tickets provides flexible pricing models—flat, per-ticket, or hybrid—to fit different organizational needs, and it avoids per-user licensing fees, hidden module costs, or mandatory upgrades. The platform is engineered with security and compliance in mind, including SSL encryption, PCI compliance, SOC 2 certification in process, and WCAG 2.2 AA accessibility evaluation. VBO Tickets is backed by a team of event industry veterans who provide expert-level support, helping clients maximize their event revenue and patron satisfaction.
Challenges It Solves
Fragmented ticketing systems for online and box office sales
Need for a white-label platform to maintain brand consistency
Managing subscriptions, donations, and patron data efficiently
Transitioning from legacy ticketing software with minimal disruption
Use Cases
Performing Arts Ticketing
Manage season subscriptions, single tickets, and donor contributions for theatres and performing arts centers.
Museum & Attraction Ticketing
Handle admissions, memberships, and special events for museums and attractions with integrated CRM.
College & University Events
Sell tickets for athletic events, concerts, and campus activities while managing student and alumni patron data.
Festivals & Live Events
Support multi-day festivals and live events with scalable ticketing and real-time sales tracking.
Pricing
Custom pricing — built for your team
VBO Tickets pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: VBO Tickets offers custom pricing based on organization needs, often reducing overall costs compared to per-ticket or per-user models.
Key Features
Advanced Ticketing
White-label online ticketing with customizable seat maps and multi-day event support.
Built-in CRM
Manage patron relationships with centralized profiles, segmentation, and automated communications.
Point of Sale (POS)
Seamless box office operations with integrated POS for in-person sales.
Subscriptions & Donations
Create season subscriptions and manage donations directly within the platform.
Reporting & Analytics
Real-time dashboards with sales trends, patron segmentation, and exportable data.
Marketing Tools
Integrated email campaigns and communication workflows to engage patrons.
What Reviewers Say
What works well
White-label platform that integrates seamlessly with existing websites
All-in-one solution combining ticketing, CRM, and POS
Responsive and personalized customer support
Common concerns
Pricing is custom and not publicly disclosed
May have a learning curve for new users
Reviews
None
★★★☆☆
out of 5
By segment
Mid-Market100%
M
Mid-Market (51-1000 emp.)
"VBO Tickets: Essential for Our Campus Operations"
Running the box office at St. Norbert College in Wisconsin, I've found VBO Tickets to be absolutely critical to our daily work. For eight years, it has been the go-to system for handling both ticketing and registration needs on campus and in the wider community, and I use it every single workday. Our events range from alumni reunions and sports to arts performances, educational camps, and student club functions. The platform's capabilities—like managing registrations, season passes, and individual event tickets—let us keep a single, central box office while still giving different departments the access they need. That has boosted transparency and coordination across the university, leading to smoother processes and real gains in efficiency. Beyond serving our own campus, we also rent out our facilities to community groups, both non-profits and for-profits, handling about 70 such rentals annually. These renters get the same high-level service through VBO, and they especially value the Event Manager Portal, which lets them view sales and customer data for their events at their convenience. In short, VBO Tickets is like a Swiss Army knife for ticketing—its flexibility matches the wide range of needs we have, making it a core part of how St. Norbert operates. Their customer support is also excellent. Having worked with other ticketing systems before, I find it easy to learn new software, and the college uses nearly every function on offer. That said, with all the features, it might feel a bit overwhelming for smaller organizations just starting out. The product has clearly evolved a lot recently, with many new additions, but a thorough review of the user interface and experience could make it even more streamlined. Using VBO has let me provide vital event management services campus-wide through one efficient office, perfectly covering both ticketed events and registrations.
Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
SOC 2 Type II
PCI-DSS
GDPR
Identity & Access
SSO✓ SAML 2.0, OAuth 2.0
RBAC✓ role-based permissions
Audit Logs✓ 365-day retention
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO24h
RTO2h
Pen test—
Compliance & Portability
Data residencyUS, EU
Data export✓ CSV, Excel
Right to erasure✓ Supported
Integrations
BS
BOCA Systems
Integration with BOCA thermal ticket printers for box office ticket printing.
Native< 1 hour
ST
Stripe
Payment processing for online and point-of-sale ticket sales.
Third_Party< 1 hour⚡ AiDOOS Pre-wired
PP
PayPal
Payment gateway for online ticket purchases.
Third_Party< 1 hour
SF
Salesforce
Integration to sync customer and event data with Salesforce CRM.
Third_Party1-3 hours⇄ Bi-directional
HS
HubSpot
Integration for marketing automation and customer engagement.
Third_Party1-3 hours⇄ Bi-directional
GA
Google Analytics
Track website traffic and ticket sales performance.
Third_Party< 1 hour
MC
Mailchimp
Sync patron lists for email marketing campaigns.
Third_Party< 1 hour⇄ Bi-directional
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
Data Processing Agreement DPA available
Sub-processors
Fully disclosed
Right to Erasure
✓ Supported
Change Notifications
True
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy VBO Tickets in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active VBO Tickets subscription
Administrator access to VBO Tickets account
Domain verification for white-label customization
Configuration Options
Configure payment gateways (Stripe, PayPal)
Set up user roles and permissions
Customize ticket types and seat maps
Integrate with CRM platforms like Salesforce
How VBO Tickets Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
V
VBO Tickets This product
Fair
Good
Good
Good
Fair
Good
Moderate
Excellent
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$Custom/user
TM
Ticketmaster
Excellent
Good
Excellent
Poor
Excellent
Excellent
Moderate
Good
—
$Custom/user
EB
Eventbrite
Good
Excellent
Fair
Good
Excellent
Excellent
Excellent
Good
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$Custom/user
PM
PatronManager
Good
Good
Excellent
Fair
Good
Good
Moderate
Excellent
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$Custom/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
VBO Tickets
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
VBO Tickets is a white-label event ticketing platform with built-in CRM and POS, designed for performing arts, museums, colleges, universities, festivals, and more.
Does VBO Tickets offer a free trial?
VBO Tickets does not offer a free trial but provides a free demo to showcase the platform's features.
What integrations does VBO Tickets support?
VBO Tickets supports integrations with payment gateways (Stripe, PayPal), hardware (BOCA thermal printers), and CRM/marketing tools (Salesforce, HubSpot, Mailchimp) through its API.
Is VBO Tickets suitable for large enterprises?
Yes, VBO Tickets is built for enterprise needs with unlimited administrative users, advanced seat maps, subscriptions, and robust reporting.
What is the pricing model for VBO Tickets?
VBO Tickets uses a custom pricing model based on your organization's needs, avoiding per-user or per-seat fees.
Can VBO Tickets be deployed via AiDOOS?
Yes, AiDOOS offers verified deployment of VBO Tickets with typical setup in 72 hours and includes integration support.