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Vase.ai
Fast, Reliable Consumer Insights in 24 Hours
About Vase.ai
Vase.ai is an AI-powered consumer insights and market research platform headquartered in Malaysia, designed to help businesses across Southeast Asia make data-driven decisions. The platform provides access to a database of 3.6 million verified consumers, enabling brands to collect survey-based insights on brand health, product concepts, campaign effectiveness, and consumer behaviour — all within 24 hours. Vase.ai supports a wide range of research use cases including brand awareness tracking, product validation, concept testing, Net Promoter Score (NPS) measurement, and advertisement effectiveness. The platform features AI-assisted tools such as automated survey translation into 10+ languages, AI-generated executive summaries, and automated open-ended response coding that clusters qualitative data into themes in seconds. Users can target respondents by demographics, psychographics, and behavioural attributes, and results are validated through a blend of proprietary algorithms and human quality control. Add-on services including survey building, scripting, and full research reports are available for teams that need expert support. Starting at RM 5,000 or USD 1,000, Vase.ai positions itself as an accessible alternative to traditional market research agencies, delivering faster turnaround at lower cost. It is trusted by over 250 companies including FMCG giants, telcos, banking institutions, and media agencies.
Challenges It Solves
- Traditional market research is too slow, often taking weeks or months to deliver insights
- High cost of conventional research excludes small and mid-sized businesses from actionable consumer data
- Brands lack real-time visibility into consumer perceptions, brand health, and product-market fit
- Manual survey analysis and qualitative coding is time-consuming and error-prone
Screenshots
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Use Cases
Brand Health Tracking
Brands conduct regular audits of brand awareness, usage, preference, and perception against competitors using periodic surveys targeted at relevant consumer segments.
Product Concept Validation
Product teams test new ideas and concepts with target consumers before committing to development, validating problem-solution fit and gauging interest levels.
Campaign Effectiveness Measurement
Marketing teams measure pre- and post-campaign brand lift, ad recall, and consumer sentiment to assess ROI and refine future advertising strategies.
Consumer Behaviour Research
Research teams and policy organisations gather data on consumer motivations, attitudes, and purchasing behaviour to inform strategic decisions and public policy recommendations.
Pricing
Custom pricing — built for your team
Vase.ai pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.
Key Features
Launch concept tests and surveys in minutes using an automated insights launcher with AI assistance.
Access a verified database of 3.6 million consumers across Southeast Asia with demographic, psychographic, and behavioural targeting.
Automatically generate executive briefs, strategic deep dives, or technical study specs from raw survey data with a single click.
Cluster thousands of qualitative text responses into themed sentiment buckets automatically in under 60 seconds.
Translate surveys into 10+ languages instantly to scale research across Southeast Asia without manual localisation delays.
Proprietary algorithms combined with human-in-the-loop validation remove low-quality or gibberish responses automatically.
What Reviewers Say
What works well
- Delivers consumer insights within 24 hours, significantly faster than traditional research methods
- Large verified consumer panel of 3.6 million respondents across Southeast Asia enables precise audience targeting
- AI features like automated coding, translation, and executive summaries reduce manual research workload
- Supports both self-serve and fully managed research options to accommodate varying team capabilities
Common concerns
- Geographic focus is primarily on Southeast Asia, limiting utility for brands researching other regions
- Pricing starts at RM 5,000 / USD 1,000 per project, which may be a barrier for very small businesses or individual researchers
- No publicly confirmed free trial or freemium tier, requiring upfront investment to access the platform
Reviews
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
AI Details
Agent Type
None
Models Used
Agentic Capabilities
Human-in-the-Loop
✗ Not supported
Integrations
PowerPoint
Export survey findings directly as PowerPoint presentations for stakeholder reporting.
Excel
Export raw survey data and coded data for further analysis in Excel.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Vase.ai in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Vase.ai account (starting from RM 5,000 / USD 1,000)
- Defined target audience criteria and research objectives
- Survey questions or research brief prepared
Configuration Options
- Target audience demographic, behavioural and psychographic filters
- Survey question types (single/multiple choice, ranking, rating, open-ended)
- Add-on services: Survey Building & Scripting or Full Research Report
- Language and translation settings for Southeast Asian markets
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How Vase.ai Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
V
Vase.ai This product
|
Excellent | Good | Fair | Good | Fair | Fair | Excellent | Good | — | $1000/user |
|
SM
SurveyMonkey
|
Good | Excellent | Good | Fair | Excellent | Good | Excellent | Good | ★ None | $25/user |
|
QU
Qualtrics
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Excellent | ★ None | $None/user |
|
TO
Toluna
|
Good | Good | Good | Fair | Good | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Vase.ai
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Vase.ai
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists