Upsiide
The insights platform purpose-built for smarter, faster innovation decisions.
About Upsiide
Upsiide is a SaaS-based agile consumer insights platform developed by Dig Insights and offered as part of the Dig One suite. It is purpose-built to help brands refine, validate, and prioritize innovation ideas more efficiently and effectively. Upsiide functions as the agile testing engine within Dig One, enabling teams to optimize product and concept offerings, quantify market potential, and prioritize winning innovations using survey-based quantitative research. It works in conjunction with OneCliq, a cultural context engine that analyzes social data, allowing insights teams to move fluidly between social signals and quantitative validation. Upsiide integrates multiple data sources, rigorous analytics, and data quality safeguards — including in-platform protections and independent validation via a third-party provider (DQC) — to ensure decisions are defensible. The platform supports standardized research methodologies across global markets, with availability in 20+ languages and coverage across 70 countries. Clients include major brands such as Pizza Hut, Pernod Ricard, and McDonald's. For teams leveraging AiDOOS, Upsiide's structured and repeatable research workflows make it well-suited for rapid deployment and cross-functional adoption, enabling insights professionals to run continuous innovation programs with greater speed and confidence.
Challenges It Solves
- Insights teams need to make fast, defensible innovation decisions but lack confidence without rigorous data validation
- Running consumer research across multiple global markets is slow, inconsistent, and difficult to standardize
- Understanding not just what consumers prefer but why — the cultural and emotional drivers behind behavior — requires integrating multiple data sources
- Innovation pipelines suffer from too many handoffs and fragmented tools, slowing down concept validation and go/no-go decisions
Screenshots
Use Cases
New Product Concept Validation
Brands use Upsiide to rapidly test new product concepts with target consumers, quantifying appeal and prioritizing which ideas to advance in the innovation pipeline.
Menu Innovation Roadmapping
Food service companies such as Pizza Hut and McDonald's use the platform to define and track menu innovation roadmaps grounded in ongoing consumer research.
Packaging Optimization
Brands leverage Upsiide to test packaging concepts with consumers, identifying which designs drive purchase intent and retailer growth.
Global Innovation Tracking
Multinational companies run continuous, standardized innovation tracking studies across multiple markets to monitor consumer trends and validate new launches over time.
Pricing
Custom pricing — built for your team
Upsiide pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Quickly test and validate innovation ideas with quantitative consumer surveys
Quantify market potential and rank ideas to focus resources on winning innovations
Combine social listening insights from OneCliq with survey data from Upsiide for a complete consumer view
Run standardized research programs across 70+ countries in 20+ languages
Multi-layer quality safeguards including in-platform controls and independent third-party validation via DQC
Build standardized, scalable research workflows that support continuous innovation tracking over time
What Reviewers Say
What works well
- Combines social listening and quantitative survey data in one platform, providing both cultural context and behavioral validation
- Supports global research programs across 70+ countries with 20+ language options and local expert guidance
- Built-in data quality controls including independent third-party validation reduce risk of unreliable insights
- Purpose-built for innovation workflows, enabling repeatable and standardized research programs at scale
Common concerns
- Pricing is not publicly listed, requiring a sales engagement before understanding cost
- The platform is primarily tailored for innovation and consumer goods use cases, which may limit applicability for other research needs
Reviews
No reviews yet for Upsiide
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Upsiide in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Upsiide / Dig Insights subscription
- Defined innovation research objectives and target audience
- Access to panel or respondent sourcing approach
- Internal stakeholder alignment on methodology
Configuration Options
- Survey and concept test template setup
- Audience and market targeting configuration
- Dashboard and reporting preferences
- User access and permissions management
How Upsiide Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
U
Upsiide This product
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | — | $Custom/user |
|
QU
Qualtrics
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
|
SM
SurveyMonkey (Momentive)
|
Fair | Excellent | Fair | Good | Good | Good | Excellent | Fair | ★ None | $None/user |
|
TS
Toluna Start
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Upsiide
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Upsiide
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists