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Universe ★ 4.3 · 27 reviews
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Marketplace › Marketing › Universe  · Universe alternatives

Universe

World's leading live entertainment company

AiDOOS Verified SAAS Marketing
4.3 ★★★★☆ 27 reviews
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Category
Marketing
Deployment
Cloud (SaaS)
AiDOOS Deploy
72 hours

About Universe

Universe is an event registration and ticketing platform designed to streamline the process of creating and managing events. It offers an intuitive interface that simplifies event setup, ticket sales, and attendee management. As part of Live Nation Entertainment, Universe leverages the industry expertise of a global leader in live events. It enables organizers to create customizable event pages, sell tickets with flexible pricing options, and track sales in real time. The platform supports various event types, from small gatherings to large festivals. With its focus on ease of use, Universe allows users to start selling tickets quickly without technical complexity. AiDOOS enhances deployment and adoption by providing a dedicated team of experts who can integrate Universe into existing workflows, customize features, and provide ongoing support, ensuring that organizers maximize their event's reach and revenue.

Challenges It Solves

  • Managing event registrations and ticket sales manually
  • Providing a seamless online ticket purchasing experience
  • Tracking attendee data and event performance

Use Cases

Event Organizing

Set up and manage events from creation to ticket sales.

Venue Ticketing

Sell tickets for venues of all sizes.

Festival Management

Handle large-scale festival ticketing and registration.

Pricing

Pricing available on request

Universe pricing is customized based on your team size, integrations, and requirements. AiDOOS will get you a scoped proposal — for free.

Schedule a Meeting

Key Features

Customizable Event Pages

Create branded event pages with ease.

Ticket Sales Management

Sell tickets with flexible pricing and inventory controls.

Real-Time Analytics

Monitor ticket sales and attendee data in real time.

Attendee Management

Manage attendee lists and check-in efficiently.

What Reviewers Say AI-synthesized from 27 reviews

What works well

  • Ease of use and intuitive interface praised by users
  • Integration with Live Nation's ecosystem

Common concerns

  • Pricing information not publicly available

Reviews

27 verified reviews
4.3
★★★★☆
out of 5 · 27 reviews
By segment
Enterprise71%
Mid-Market29%
E
ESL Instructor
"Universe the product"
It's very easy and convenient to use. I just go to Universe's webpage and start my event and sell tickets easily. As a teacher, I often organize events for students, and this simple software helps me greatly. It's easy to navigate and handles tasks like organizing, promoting, and managing. I can't complain; I like it a lot. With progress, there will be newer, more advanced software, but for now, I'm absolutely happy using Universe. I highly recommend it for anyone organizing any kind of event, whether small or large. The ticket manager is especially beneficial, solving many problems at once. I organize international educational events like conferences, and with this software, I can easily do it online from promotion to ticket sales to full management. It saves time, is logical and easy to follow, and lets me easily track ticket sales and manage event guests.
П
Представитель службы поддержки клиентов
"Great software for my personal use"
I've used two other platforms before Universe, but this one is the easiest and most intuitive. Once, I had my mom, who is not tech-savvy, set up a charity event and she managed it all by herself. The interface is very intuitive. It's also quick – after a few minutes of setup, you're ready to accept payments, which is convenient. Honestly, I think I sell more tickets with it than I would without. I'm so accustomed to it that I can't imagine organizing a gig any other way. Their customer service is also great. I did have trouble with the mobile app; nowadays, you'd expect a fully-featured app, so that was frustrating. It's not worldwide-friendly, as it's only in English; I often organize gigs in Russia and Slovakia, where I prefer local systems, some of which charge higher fees. Some might find the design options limited – not an issue for me since I stick to typical gigs. Reports aren't very informative. If you need something to organize small to medium gigs, save time, and not cost too much, this is for you. I've tried other software – one was too expensive, another too cumbersome – but this suits me better. It saves me a lot of organizing time, and I'll definitely continue using it.
S
Small-Business (50 or fewer emp.)
"Initially good, but has deteriorated"
I liked integrating the ticket widget into my website, but now they only provide a link instead of a widget or button integration. Many features have declined, from ticket integration to customer service, and the software has become quirky overall. I set parameters for ticket sales dates, yet sometimes they randomly change, closing sales before the set date. I've double-checked to ensure I didn't make a mistake, but it changes often. I'm switching to EventGrid. Customer service has also worsened; multiple people don't respond to emails. I'd suggest testing it on less critical events to observe the quirks. Selling tickets from my website.
S
Small-Business (50 or fewer emp.)
"Event ticket sales solution"
It allows me to manage all phases of event preparation simply, such as ticket issuance, inventory, creativity, and refunds, whenever I organize expos to showcase my work. The control panel lets me track marketing objectives and progress. Customer service isn't seamless because it can't be passed on to buyers after a purchase. I'd highlight three excellent benefits: ticket sales capacity, daily sales verification, and buyer profile tracking, plus great integrations.
D
Depot Operations Administrator
"Universe Review"
This is an excellent platform that provides easy access to information across all areas, with good downloadable reporting features. It can slow down during peak usage, and some functions take time to load. Real-time tracking is excellent.
S
Small-Business (50 or fewer emp.)
"Excellent for event promotion and payment processing"
It's extremely user-friendly to navigate and customize, and attendees generally find registration simple. Some participants had issues with certain credit cards not being accepted, and occasionally the site would switch language for a few minutes. Despite that, the platform is easy to use, and customer support is fantastic. The website functions well and always stores information securely, with great reporting options.
A
Asistente ejecutiva
"All-inclusive event solution"
Key features include ticket sales for company events, personalized event organization, a simple search function, and event tracking. Broadly, everything is excellent except for customer support, which could be more attentive. If you work with event planning and ticket sales, I recommend this platform. It assists perfectly in every step of organizing events, even though we only do it every six months. Additionally, when we attend events in our category, we rely on Universe for guidance.
P
Promotora Recreacional
"Simple event creation"
This tool lets us handle every aspect of ticket sales for our various corporate events, including refunds. The control panel gives us real-time visibility and lets us adjust operations instantly. Additionally, we can continuously monitor ticket sales. However, if we schedule many events within a short timeframe, the system can slow down. Clients sometimes mention difficulty accessing the list of company events smoothly. While there are occasional system issues, it's clear the company is dedicated to continuous improvement, and the cost-benefit ratio is objectively good. Using Universe has boosted my efficiency in organizing the company's regular events.
S
Small-Business (50 or fewer emp.)
"Quick and straightforward event setup"
Creating an event takes minutes, thanks to a no-code solution that works well as a pop-up modal on your website. The customization options for the Universe-provided event page could be better. Running our own virtual events, we found it straightforward to organize ticket management and track guest attendance.
D
Developer
"Promising concept undermined by limitations"
Universe simplifies event creation and offers features like donation tickets and tiered pricing for different event instances. However, the lack of customizable integration with your own website is a major drawback. Beyond embedding their widgets or pop-up UI, there's not much flexibility. You can't modify the purchase flow, nor can you capture or send custom data to link purchases to user accounts on your site like Stripe does. This makes its advantages over competitors like Eventbrite debatable. The platform lets me quickly set up events and start selling tickets right away, with a secure and user-friendly checkout that integrates smoothly with Stripe.

Enterprise Readiness

Identity & Access

SSO✗ Not supported
RBAC
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residency
Data export
Right to erasure

Integrations

Governance & Compliance

EU AI Act

No data available

Data Processing Agreement

No data available

Sub-processors

No data available

Right to Erasure

No data available

Change Notifications

No data available

NIST AI RMF

No data available

AiDOOS Managed Deployment

Deploy Universe in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active Universe account
  • API credentials from Universe
  • Admin access to configure integrations

Configuration Options

  • Event data synchronization
  • Ticketing system integration
  • Reporting dashboard setup
  • User role management

How Universe Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
Universe This product
Fair Excellent Good Good Poor Good Excellent Good ★ 4.3 $Custom/user
Eventbrite
Good Excellent Good Excellent Good Good Excellent Good $Custom/user
Ticketmaster
Good Fair Excellent Fair Good Good Fair Good $Custom/user
SeatGeek
Good Good Good Good Good Excellent Good Good $Custom/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for Universe

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers Universe

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
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Frequently Asked Questions

What is Universe by Live Nation?
Universe is a self-service event ticketing and registration platform from Live Nation, designed for event creators to manage ticket sales and event pages.
How does Universe handle ticketing fees?
Universe typically charges a per-ticket fee, but pricing can vary based on event type and volume. Contact sales for specific details.
Can Universe integrate with CRM systems like Salesforce?
Integration options depend on the Universe API. AiDOOS can assist in connecting Universe to your CRM for seamless data flow.
Does Universe offer reporting and analytics?
Yes, Universe provides dashboards and reports for ticket sales and attendee data.
Is Universe suitable for large enterprise events?
Universe is built for scalability and can handle events of various sizes, including large enterprise conferences and festivals.
How quickly can I deploy Universe with AiDOOS?
With AiDOOS, you can have Universe deployed in as little as 72 hours, with full integration support to accelerate time-to-value.

Quick Stats

★ 4.3
Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

Live Nation
Founded 2010 · 10,001+ employees employees · Toronto, Canada
Verified Vendor

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