Tracksuit is a consumer insights and brand tracking platform that enables marketing teams to continuously monitor brand health metrics, track competitive positioning, and measure the impact of brand-building activities over time. Unlike traditional market research that delivers periodic snapshots, Tracksuit provides always-on tracking, giving brands a continuously updated view of awareness, consideration, preference, and usage metrics across their target audiences.
The platform is designed to be visually intuitive, presenting complex brand health data through clean, easy-to-understand dashboards that make it simple for marketers to share insights with stakeholders and leadership teams. Tracksuit surveys real consumers regularly, providing statistically robust data without requiring brands to manage their own research infrastructure.
Tracksuit is particularly well-suited for growth-stage consumer brands in sectors such as Financial Services and Food & Beverages that want to justify brand investment and understand how they stack up against competitors. The platform democratizes access to the kind of brand health data that was previously only available to large enterprises with big research budgets.
With AiDOOS, deployment and adoption of Tracksuit can be accelerated through access to on-demand specialists who help teams integrate insights into existing marketing workflows, configure dashboards, and train internal stakeholders to interpret and act on brand health data effectively.
Challenges It Solves
Marketing teams struggle to prove the ROI and business impact of brand-building activities to leadership and stakeholders.
Traditional brand research is expensive, infrequent, and slow, leaving brands without timely insights to inform decisions.
Brands lack visibility into how they compare against competitors on key health metrics like awareness and consideration.
Marketers find it difficult to communicate complex brand health data in a clear, compelling way to non-research audiences.
Use Cases
Brand Health Monitoring
Marketing teams use Tracksuit to continuously track key brand health metrics such as awareness, consideration, and preference, enabling them to spot trends and respond quickly to shifts in consumer perception.
Campaign Effectiveness Measurement
Brands measure the before-and-after impact of marketing campaigns on brand awareness and consideration to demonstrate the value of brand investment to leadership.
Competitive Intelligence
Marketing strategists monitor how their brand stacks up against competitors on key health metrics over time, identifying opportunities to capture market share.
Stakeholder Reporting
CMOs and marketing leaders use Tracksuit's shareable dashboards and reports to communicate brand performance and justify marketing budgets to boards and executive teams.
Pricing
Custom pricing — built for your team
Tracksuit pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
💡 Pricing insight from reviewers: Tracksuit is positioned as an affordable alternative to traditional brand tracking research, targeting mid-market brands seeking always-on insights without enterprise-level research budgets.
Key Features
Always-On Brand Tracking
Continuously monitor brand health metrics without waiting for periodic research cycles.
Brand Funnel Measurement
Track consumer progression from awareness through to usage and preference.
Competitive Benchmarking
Compare your brand health metrics against key competitors in your category.
Beautiful Dashboards
Access visually intuitive dashboards designed for easy sharing with stakeholders.
Audience Segmentation
Break down brand health data by demographic and psychographic audience segments.
Shareable Reporting
Generate and share branded reports to communicate brand performance to leadership.
What Reviewers Say
What works well
Affordable and accessible compared to traditional brand research agencies, making brand tracking available to mid-market brands.
Always-on continuous data collection provides timely insights rather than infrequent research snapshots.
Clean, visually appealing dashboards make it easy to share brand health data with non-research stakeholders.
Common concerns
Sample sizes for niche or highly specific audience segments may be limited compared to custom large-scale research studies.
Limited ability to customize survey questions in lower-tier plans compared to bespoke research solutions.
Reviews
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Enterprise Readiness
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Tracksuit in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
Active Tracksuit subscription
Brand and competitor names defined for tracking
Target audience demographics specified
Designated admin user account
Configuration Options
Brand and competitor tracking setup
Custom audience and market segment configuration
Dashboard and reporting preferences
User access and team sharing settings
How Tracksuit Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
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$Custom/user
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Kantar BrandZ
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Qualtrics BrandXM
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Lucid (Lucidworks)
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$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
Tracksuit
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
What is Tracksuit and how does brand tracking work?
Tracksuit is an always-on brand tracking software that continuously measures brand health metrics such as awareness, consideration, and preference. It runs ongoing consumer surveys to provide up-to-date insights into how your brand is perceived relative to competitors, replacing periodic ad-hoc research with a continuous data stream.
How is Tracksuit different from traditional brand research agencies?
Tracksuit offers always-on, continuous brand tracking at a more affordable price point compared to traditional research agencies that typically provide one-off or periodic studies. The platform provides a self-serve dashboard so marketing teams can access insights without waiting for agency reports.
What markets does Tracksuit operate in?
Tracksuit primarily operates in markets including Australia, New Zealand, the United States, the United Kingdom, and Canada. The platform is designed for brands looking to track consumer sentiment in these English-speaking markets.
How long does it take to start seeing data in Tracksuit?
After onboarding and configuring your brand tracking setup, Tracksuit begins collecting survey data continuously. Initial meaningful data typically becomes available within the first few weeks, with trends becoming clearer over several months of continuous tracking.
Can Tracksuit be deployed through AiDOOS?
Yes, Tracksuit can be deployed and configured through AiDOOS within approximately 72 hours. AiDOOS experts handle the initial setup including brand and competitor configuration, audience segmentation, and dashboard preferences, so your marketing team can start tracking brand health without technical overhead.
What types of metrics does Tracksuit measure?
Tracksuit measures key brand health metrics including unaided and aided brand awareness, brand consideration, brand preference, usage, and Net Promoter Score (NPS). These metrics are tracked continuously and benchmarked against selected competitors within your category.