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Tracking Auditor
Audit your GA4 and Google Tag Manager setup in minutes.
About Tracking Auditor
Tracking Auditor is an automated audit tool designed for Google Analytics 4 (GA4) and Google Tag Manager (GTM). It connects read-only to your GA4 property and GTM container, then analyzes your live setup against 30 days of real data. The audit scores your tracking stack across five dimensions: Consent Architecture, Cookie Compliance, GTM Governance, GA4 Data Quality, and Conversion Integrity. You receive an overall A–F grade along with detailed findings, a prioritized fix plan, and client-ready exports in Google Doc and Google Sheet formats. The tool helps identify silent data loss, wasted ad spend, and compliance gaps that often go unnoticed. It is built for agencies and consultants who need to run audits for multiple clients, offering white-label reports and unlimited audits on the Agency plan. With a free preview available, users can see their grade and dimension scores before committing to a full audit. Tracking Auditor emphasizes security with read-only access, no server-side token storage, and minimal data retention.
Challenges It Solves
- Silent data loss in GA4 and GTM configurations
- Wasted ad spend due to inaccurate tracking
- Compliance gaps that can lead to GDPR issues
Use Cases
Agency Audits
Agencies can run audits for multiple clients, using white-label reports to deliver professional insights.
Prospecting
Use a free audit as a value-add to pitch services to potential clients.
Compliance Checking
Identify GDPR compliance gaps in consent management and cookie usage.
Pricing
Custom pricing — built for your team
Tracking Auditor pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Connects read-only to your GA4 property and GTM container to run a comprehensive audit.
Scores your tracking setup across consent, data quality, and conversion integrity.
Generates a scored report exportable to Google Doc and Google Sheet.
Agencies can customize reports with their own branding.
Provides a clear list of findings ranked by severity.
What Reviewers Say
What works well
- Read-only access ensures no risk of modifying your GTM or GA4.
- Fast audit completion, from connection to report in under two minutes.
- Client-ready exports make it easy to share findings with stakeholders.
Common concerns
- Pricing could be considered high for small businesses on a tight budget.
- Free preview only shows limited information; full details require payment.
Reviews
No reviews yet for Tracking Auditor
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Google Analytics 4
Audits GA4 properties read-only, analyzing event quality, conversion integrity, and data retention.
Google Tag Manager
Audits GTM containers read-only, checking governance, consent settings, and tag configuration.
Google Drive
Exports audit reports as Google Docs and Sheets directly to user's Google Drive.
Google Sheets
Provides tabular export of audit findings and scores.
Google Docs
Generates client-ready audit reports in Google Docs format.
Anthropic
Used for report generation, processing configuration summaries and aggregate metrics.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
Fully disclosed
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Tracking Auditor in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Google account with access to GA4 property and GTM container
- OAuth consent screen configured
- Active subscription or pay-per-audit plan
Configuration Options
- Connect Google account and select GA4/GTM resources
- Configure OAuth scopes for read-only access
- Set up Google Drive for report exports
How Tracking Auditor Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
T
Tracking Auditor This product
|
Excellent | Excellent | Good | Good | Good | Poor | Excellent | Good | — | $199/user |
|
OP
ObservePoint
|
Good | Good | Excellent | Fair | Good | Fair | Good | Good | — | $Custom/user |
|
TI
Tag Inspector
|
Good | Good | Good | Good | Good | Fair | Good | Good | — | $Custom/user |
|
AB
AuditBoard
|
Good | Good | Excellent | Fair | Good | Good | Good | Good | — | $Custom/user |
A Virtual Delivery Center for Tracking Auditor
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Tracking Auditor
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists