Tock is a comprehensive reservation and guest management platform designed for the hospitality industry, including restaurants, wineries, and event spaces. Unlike traditional reservation systems, Tock offers more than just table bookings—it provides tools for managing pre-paid reservations, event tickets, and takeout orders, making it a versatile solution for businesses that need to handle a variety of customer interactions.

Tock enables restaurants and hospitality businesses to optimize seating, reduce no-shows, and create unique dining experiences, such as chef’s tables, tasting menus, or special events. The platform’s advanced reservation management system helps businesses maintain flexibility while enhancing customer satisfaction and operational efficiency.

Key Features:

1. Advanced Reservation Management:

   • Tock offers a robust reservation management system that goes beyond typical restaurant bookings. It allows businesses to offer traditional reservations, pre-paid experiences, or deposit-based bookings. This flexibility is particularly useful for high-demand restaurants, special dining experiences, and events.

   • Restaurants can also customize booking options for different seating areas, such as patios, bar seating, or private dining rooms, helping to optimize space and improve the guest experience.

2. Pre-Paid Reservations and Ticketing:

   • One of Tock’s standout features is the ability to offer pre-paid reservations or event tickets, ensuring a revenue stream and reducing the likelihood of no-shows. This is particularly useful for special events, seasonal menus, or limited-time experiences where upfront payments provide security to the business.

   • This feature is also highly beneficial for businesses that organize ticketed events like wine tastings, cooking classes, or chef-hosted dinners, allowing them to collect payment in advance.

3. Guest Communication and CRM:

   • Tock includes built-in guest communication tools that allow restaurants to automate confirmations, reminders, and follow-ups with diners, helping reduce no-shows and improve overall guest engagement. The platform’s two-way messaging system makes it easy for staff to communicate directly with guests to confirm details or handle special requests.

   • The platform also offers CRM features that capture guest preferences, dietary restrictions, and dining history. This data enables businesses to personalize experiences, build stronger customer relationships, and enhance loyalty.

4. Waitlist Management:

   • Tock’s waitlist management system helps restaurants manage walk-in guests by providing real-time wait estimates and notifications when tables are ready. This feature helps restaurants accommodate guests more effectively while reducing wait times.

5. Online Ordering and Takeout:

   • Tock also offers integrated tools for managing takeout and delivery orders, making it a one-stop solution for both on-premise and off-premise dining. Restaurants can easily set up an online ordering system for takeout, allowing guests to place orders for pickup or delivery without leaving the platform.

   • The takeout feature supports scheduled pickups, contactless delivery, and order customization, ensuring a seamless experience for both the restaurant and the customer.

6. Customizable Floor Plans and Seating Optimization:

   • Tock provides an intuitive floor plan management tool that allows restaurants to create custom seating arrangements based on their layout. Managers can allocate reservations based on table size, guest preferences, or seating availability, optimizing table turnover and ensuring that the restaurant runs smoothly during peak hours.

7. Marketing and Promotions:

   • The platform enables businesses to create and promote special dining experiences, such as tasting menus, chef’s tables, or exclusive events, driving revenue and boosting visibility. Tock’s integrated marketing tools allow restaurants to highlight these unique experiences directly to their customer base, driving bookings and engagement.

   • Additionally, Tock integrates with Google Reservations, allowing customers to book directly through Google search results, providing greater visibility and convenience for diners.

8. Reporting and Analytics:

   • Tock offers powerful analytics and reporting tools that provide insights into booking trends, revenue, guest preferences, and operational efficiency. Restaurants can track key performance indicators (KPIs) such as booking volume, average spend per guest, and table turnover rates, helping managers make data-driven decisions.

   • Custom reports can be generated to track specific metrics, such as event performance or revenue generated from pre-paid reservations, giving businesses greater control over their operations.

Benefits:

• Reduced No-Shows: Tock’s pre-paid reservation system helps reduce no-shows by requiring diners to pay upfront or place deposits, ensuring that tables are filled and revenue is secured.

• Optimized Guest Experience: The CRM features and customizable booking options allow restaurants to provide personalized service, improving guest satisfaction and loyalty.

• Revenue Boost from Events: Tock’s ticketing system allows restaurants to offer unique dining experiences and special events, driving additional revenue from pre-paid bookings.

• Seamless Takeout Integration: The online ordering system makes it easy for restaurants to manage takeout orders alongside reservations, creating a unified approach to both on-premise and off-premise dining.

• Increased Operational Efficiency: The advanced reservation management, waitlist system, and floor plan optimization tools help restaurants manage peak times more effectively, improving operational flow and maximizing table utilization.

• Data-Driven Decisions: Tock’s analytics provide valuable insights into guest behavior and restaurant performance, enabling managers to make informed decisions about marketing, staffing, and overall operations.