Tie

I use Tie to increase revenue by recognizing anonymous website visitors. It can identify most of our site's anonymous visitors and helps us reach them through email flows. I find it very helpful to work with Ellyson, one of their customer success managers, monthly to review progress and discuss improvements. She really understands how the email marketing platform works and how Tie works. She suggested a new Tie product that helps improve email deliverability, so we've been testing that as well. The initial setup of Tie was very easy. We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors we email since they never subscribed to our email list. Tie helps us recognize and email anonymous website visitors.

I use Tie for retention marketing across many brands. I like how it helps identify on-site customers not yet in our email/SMS program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs. We'd love more insight into exactly how the promo tab protection tool lands campaigns in primary inboxes. I use Tie to identify site visitors not in our email/SMS programs and target them. The promo tab protection tool helps us land in primary inboxes, driving higher click and conversion rates, and increasing revenue.

The support team at Tie is the best part. Our rep spends time analyzing components of our strategy that we don't have time to examine ourselves. Without Tie, all those improvements, tests, and strategies wouldn't be part of our brand. There isn't any specific dislike about Tie. Sometimes I feel that the size of our business doesn't require the level of granular detail and testing that Tie provides, but doing something typically reserved for larger companies isn't necessarily a drawback. Without Tie, I wouldn't think any of it is that important, but having Tie allocates time and attention to it for the brand's improvement, so as we grow, we don't have to catch up. Tie is refining how we segment and reach our customers. Tie analyzes our flow, campaign, and delivery metrics to ensure that the most engaged and interested prospective customers receive our communication to convert our customer base into repeat customers more effectively.

The customer success team has been fantastic to work with. Ellyson is our Customer Success Manager, and she has been crucial in ensuring we understand the platform's value and that we can effectively communicate that value to our leadership. She is invested in our business success and making sure our platform needs are met. Our primary use for Tie is visitor identification, and it can be challenging to assess incremental value on our email platform. Tie provides results that help narrow that down, but even the most conservative attribution model is still a bit more generous than we'd like. We've known for a while that there is a significant amount of traffic on our site that is anonymous but valuable to us. Tie allows us to send gentle nudges to these individuals, helping move them further down our funnel.

I've really appreciated how proactive they've been overall. We're still early in the performance phase, but it looks like we're on track to meet their benchmarks. I also like that they can integrate with most of our stack, and their platform feels very intuitive. It did take some time to fully understand their KPIs and the finer details, but we're in a good place now. There was a period when performance dipped/stalled due to some internal conflict. Glad the team was able to address it and move forward. They are helping us identify accounts we would never have been able to reach through our CRM.

Tie has been extremely useful for growing our list and increasing revenue. We are reaching more people and also identifying which visitors have the highest intent. Tie could impact deliverability, but with promo tab protection and propensity scores, we can concentrate our sends on our highest-intent subscribers without sacrificing revenue while stabilizing deliverability. Tie has improved our inbox placement and helped grow our list. It's been beneficial because more people are seeing our brand, and it's also contributing to increased revenue.

The outcomes are excellent. But the white-glove customer support truly won me over. Seeing the Tie team (shoutout to Ellyson!) stay dedicated at every stage, actually implementing the system in the way that works best for our account, running multiple tests, and, most importantly, guiding us step by step in a very organized manner, makes it worthwhile. Everything that's been done is well documented and easy to digest, so it's straightforward to understand what's working, the opportunities, and where we can improve. Unfortunately, Tie Predict wasn't a fit for our account at this time. Tie has been helping us enhance our deliverability and overall Klaviyo list health. It supports consistent growth, boosts revenue, and keeps our unsubscribe rate under control.

We partnered with Tie to convert anonymous website traffic into actual revenue and develop a more intelligent, focused email and SMS approach. Using Tie ID to recognize visitors and Tie Predict to prioritize subscribers most likely to purchase, we've increased campaign revenue by 23% while sending fewer emails, demonstrating that precision beats volume. The collaboration has given our team confidence that every campaign reaches the correct audience, extending that same intelligence to paid marketing. Tie has given us confidence that we are finally reaching the right people. I have no significant complaints about Tie. It took a bit to gain momentum, but it was well worth the wait. The Tie team has been very hands-on to ensure we get the most from their platform. Tie has exceeded our expectations. We felt we were missing opportunities from site traffic. Tie has helped us capture those profiles and integrate them into our email and SMS strategy. Moreover, Tie helped us focus on emailing high-intent profiles while improving deliverability.

The most valuable aspect of Tie has been the Purchase Predicted audience segments. They've allowed us to connect with an entirely new group of people via email that we couldn't reach before Tie. The Tie plugin has also helped our emails avoid the "promotions" tab of the inbox. There isn't much to criticize about Tie. Like any other purchase predictor score tool, you need to continuously optimize your audience segments even though the predictor simplifies the process. Fortunately, the Tie representative guiding us has provided excellent recommendations. Tie has helped us expand our email audience and ensure we are targeting the right individuals.

Among the identity tools we've used, Tie stands out as particularly strong, especially for capturing anonymous site activity. We've been amazed at the number of events it detects, which gives us more chances to comprehend and engage shoppers with high purchase intent. The customer support is another highlight. Their white-glove service is genuinely superior, and our Customer Experience Manager has been extremely involved during setup and testing, making everything smooth and effortless. It truly feels like we have a partner committed to helping us maximize the platform. Tie offers many features beyond identity resolution, which can sometimes make it hard to isolate what is truly driving incremental lift. With multiple tools operating together, clearly attributing performance and ROI to a specific feature can be challenging. Greater visibility into feature-level attribution and impact would help us understand exactly where the value originates. Tie is solving our problem of anonymous website traffic that we previously couldn't identify or effectively retarget. By recognizing more high-intent visitors and capturing more onsite activity, Tie provides additional opportunities to re-engage potential customers who might have been lost. Ultimately, this helps us recover revenue we were previously missing.