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TheyDo

The Experience Context Platform — the one source of customer truth every team and every AI can run on.

AiDOOS Verified SAAS Marketing
☆☆☆☆☆ 0 reviews · None
SOC 2 Type II Live in 72 hours 30-day free trial
Pricing
Tailored to you
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30-day free trial · No credit card required

Category
Marketing
Deployment
Cloud (SaaS)
API Access
Yes
AiDOOS Deploy
72 hours

About TheyDo

TheyDo is an AI-powered Experience Context Platform that enables organizations to build, manage, and operationalize customer journey management at scale. It connects scattered customer data—interactions, operational signals, research, and business KPIs—into a single source of truth structured around end-to-end customer journeys. TheyDo Agent, the platform's AI, reasons over this structured context to surface insights, prioritize opportunities, and tie every initiative to measurable business outcomes. The platform replaces fragmented tools like spreadsheets, slide decks, and dashboards with a unified system where CX, product, design, and service teams collaborate. TheyDo also provides MCP (Model Context Protocol) to give other AI systems governed access to its experience data. With SOC 2 Type II, ISO 27001, and GDPR compliance, TheyDo is built for enterprise security and governance. AiDOOS enhances deployment by providing managed services, AI integration, and expert support to accelerate adoption and maximize ROI.

Challenges It Solves

  • Disconnected customer data scattered across silos
  • Difficulty prioritizing product investments with evidence
  • Avoidable customer service calls due to unresolved root causes
  • Lack of shared customer context across teams

Screenshots

TheyDo screenshot 1
TheyDo screenshot 1 TheyDo screenshot 2 TheyDo screenshot 3 TheyDo screenshot 4 TheyDo screenshot 5 TheyDo screenshot 6 TheyDo screenshot 7 TheyDo screenshot 8

Use Cases

Solve Customer Issues at the Source

Trace avoidable service calls back to the journey moment that caused them and route the fix to the owning team (product, IT, billing).

Prioritize Product Investments

Combine customer pain with business impact in one ranked list to decide what to build next, aligned across product, CX, and design.

Prove CX Value

Connect CX work to revenue, retention, and cost metrics to defend budget and demonstrate business impact.

Run Multi-Market Experience Programs

Use one journey framework across every market to scale CX operations and avoid rebuilding what already works.

Pricing

Custom pricing — built for your team

TheyDo pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.

Trial Management Strategic
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30-day free trial available — No credit card required. Full access to all features.
💡 Pricing insight from reviewers: TheyDo uses enterprise pricing, custom per number of journeys, with a trial starting at 5 journeys.

Key Features

TheyDo Agent

AI agent grounded in your customer journeys that builds context, delivers intelligence, and tracks impact.

Journey Mapping & Management

Create and manage end-to-end customer journey maps with a flexible framework that links insights, opportunities, and solutions.

TheyDo MCP

Model Context Protocol server giving external AI platforms secured, governed access to TheyDo's experience data and logic.

Opportunity Prioritization

Rank customer pain points by business impact in one list, combining customer evidence with cost-to-serve, retention, and revenue metrics.

Root Cause Service Analysis

Trace avoidable calls, chats, and tickets back to the journey moment that caused them, and route the fix to the responsible team.

Experience Context Platform

Unified source of truth connecting data, journeys, research, and operational signals for every team and AI.

What Reviewers Say

What works well

  • Unifies customer insights across silos into a single source of truth.
  • AI agent reasons over structured journey context for actionable insights.
  • Enterprise-grade security with SOC 2 Type II, ISO 27001, and GDPR compliance.

Common concerns

  • Pricing is not publicly disclosed; requires contacting sales.
  • Requires investment in journey mapping setup to realize full value.

Reviews

💬

No reviews yet for TheyDo

AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.

Enterprise Readiness

SOC 2 Type II
ISO 27001
GDPR

Identity & Access

SSO SAML, OAuth
RBAC Role-based access controls with unlimited users and individual permissions
Audit Logs

Data Security

At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%
RPO
RTO
Pen test

Compliance & Portability

Data residencyEU
Data export
Right to erasure

Integrations

Figma

Embed Figma boards into TheyDo journey maps.

Native < 1 hour

Miro

Embed Miro boards into TheyDo journey maps.

Native < 1 hour

Snowflake

Connect TheyDo to Snowflake for unified customer data.

Third_Party 2-4 hours ⇄ Bi-directional

Qualtrics

Import survey data from Qualtrics into TheyDo journey maps.

Third_Party 2-4 hours

Medallia

Integrate Medallia feedback data into TheyDo journeys.

Third_Party 2-4 hours

Salesforce

Connect Salesforce to TheyDo for customer interaction data.

Third_Party 2-4 hours ⇄ Bi-directional ⚡ AiDOOS Pre-wired

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

None DPA available

Sub-processors

Not disclosed

Right to Erasure

✗ Not supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy TheyDo in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value

Prerequisites

  • Active TheyDo subscription with enterprise plan
  • Admin access for SSO configuration (SAML/OAuth)
  • Data warehouse or CRM credentials for integration

Configuration Options

  • Single Sign-On (SSO) setup
  • Role-based access control configuration
  • Integration with Salesforce, Snowflake, or other data sources
  • Journey framework template selection

How TheyDo Compares

Product AI & Analytics Ease of Use Enterprise Features Pricing Integrations Mobile Experience Quick Setup Customer Support Rating Price/mo
TheyDo This product
Excellent Good Excellent Fair Good Poor Good Good $Custom/user
Miro
Poor Excellent Good Excellent Excellent Good Excellent Good ★ None $None/user
Lucidchart
Poor Excellent Good Good Good Fair Excellent Good ★ None $None/user
ServiceNow
Good Fair Excellent Poor Excellent Fair Fair Good ★ None $None/user
Virtual Delivery Center · A new delivery category

A Virtual Delivery Center for TheyDo

Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.

  • Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
  • Refundable on unused Delivery Units, anytime — no questions asked
  • Re-delivery guarantee on acceptance miss
  • Pre-flight delivery sizing — you see the plan before you commit

How a Virtual Delivery Center delivers TheyDo

Outcome-based delivery via AiDOOS’s VDC model.  Why VDC vs traditional consulting? →

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
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Frequently Asked Questions

What is TheyDo Agent?
TheyDo Agent is the first AI agent built on structured experience context. It reasons over the journeys, phases, steps, and opportunities in your TheyDo workspace, not raw transcripts or disconnected dashboards. Every answer cites the journey step, insight, or piece of research it came from.
How many journeys do I need for an enterprise plan?
Typically, Enterprise customers start with 60-80 journeys in their first year and scale up to 200 in the year after. These journeys together represent their end-to-end journey frameworks.
Does TheyDo support single sign-on (SSO)?
Yes, TheyDo supports SSO with SAML and OAuth providers. It is listed under Admin & Governance in their pricing page.
What integrations does TheyDo offer?
TheyDo offers integrations with design tools (Figma, Miro), data warehouses (Snowflake), customer feedback platforms (Qualtrics, Medallia), and CRM (Salesforce). It also has a REST API and webhooks.
Is TheyDo GDPR compliant?
Yes, TheyDo is GDPR compliant and holds SOC 2 Type II and ISO 27001 certifications.
Can I deploy TheyDo through AiDOOS?
Yes, TheyDo is available on the AiDOOS marketplace. Deployment typically takes 72 hours with full integration support, and AiDOOS offers a managed update policy.

Quick Stats

Rating
12
Deployments
72 hours
Live in
99.9%
Uptime SLA
Deployment Complexity
Moderate (3/5)
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Vendor

TheyDo
Founded 2016 · Amsterdam, NL
Verified Vendor

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