Terminus is a leading account-based marketing (ABM) platform that helps B2B companies engage, target, and measure high-value accounts throughout the customer journey. By combining account identification, targeted advertising, multi-channel engagement, and detailed analytics, Terminus enables sales and marketing teams to align efforts and drive conversions with their most strategic accounts. With robust integrations, predictive analytics, and AI-driven insights, Terminus empowers B2B organizations to deliver personalized experiences at scale, improving marketing efficiency and accelerating growth.

Key Features

1. Account Targeting and Segmentation: Uses AI and intent data to identify high-value accounts and segment audiences based on engagement, behavior, and predictive scoring, ensuring a focused ABM approach.

2. Multi-Channel Engagement: Reaches target accounts across various channels, including digital ads, email, chat, and website personalization, creating a cohesive brand experience across touchpoints.

3. Intent Data and Predictive Analytics: Leverages intent signals and predictive analytics to prioritize accounts with high conversion potential, guiding teams on when and how to engage.

4. Sales and Marketing Alignment Tools: Enables collaboration between sales and marketing by integrating engagement data, activity alerts, and unified reporting, supporting coordinated account strategies.

5. Campaign Analytics and Measurement: Offers comprehensive reporting and attribution tools that track ABM campaign performance, measure engagement, and demonstrate ROI at both account and campaign levels.

6. CRM and Martech Integrations: Integrates with major CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms to unify account data, enabling seamless ABM campaigns across platforms.

Benefits

• Enhanced Targeting and Personalization: Terminus’s AI-driven segmentation and intent data enable precise targeting and personalized campaigns that resonate with each account.

• Improved Engagement Across Channels: Multi-channel capabilities ensure consistent and tailored messaging, enhancing engagement and keeping accounts involved throughout the buyer journey.

• Higher Conversion Rates and ROI: Focused account targeting and real-time data insights improve the likelihood of conversions, while robust analytics demonstrate ROI for each campaign.

• Alignment Between Sales and Marketing: Terminus bridges the gap between sales and marketing teams, ensuring a unified approach to engaging high-value accounts and increasing revenue potential.

• Scalable ABM Capabilities: Terminus allows B2B organizations to scale their ABM strategies, adapting campaigns to address growing account lists without sacrificing personalization.

Industries Served

Terminus serves B2B organizations across industries, particularly those with complex sales cycles and high-value accounts, including:

• Technology and SaaS: Targets enterprise clients with personalized account-based campaigns that support long sales cycles.

• Financial Services: Engages high-value financial clients with compliance-based, personalized messaging to build trust and drive conversion.

• Healthcare and Pharmaceuticals: Reaches healthcare organizations and providers with targeted outreach, supporting complex B2B sales.

• Manufacturing: Engages large buyers and distributors through coordinated ABM efforts, aligning sales and marketing for improved deal closure rates.