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Suzy
Research, learn, and pivot with data-backed conviction.
About Suzy
Suzy is an end-to-end consumer insights platform that integrates quantitative research, qualitative research, and high-quality audiences into a single connected research cloud. Powered by an AI decision engine, Suzy enables enterprise brands to turn fragmented data into clear, actionable decisions in hours rather than weeks. The platform unifies market data, strategy documents, competitive intelligence, and real consumer feedback in one place, allowing teams across marketing, product, sales, and insights to query everything and validate ideas instantly. With access to 70+ verified panels globally and over 10 years of research expertise embedded in its AI, Suzy delivers consumer validation at every stage — from early ideation to post-launch analysis. Clients like DoorDash, Walmart, PepsiCo, Mondelēz International, Estée Lauder, and Bumble Bee use Suzy to accelerate decision-making, align stakeholders on a single source of truth, and move with data-backed conviction. The platform is built on private Azure infrastructure with enterprise-grade security, holding ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications. AiDOOS enhances deployment and adoption of Suzy by connecting enterprises with on-demand research technology specialists who can configure the platform, build custom integrations, and drive faster time-to-value without requiring full-time hires.
Challenges It Solves
- Brands spend weeks gathering and synthesizing consumer insights, slowing down critical business decisions
- Teams operate from fragmented data sources, creating misalignment across marketing, product, sales, and insights functions
- Product and marketing concepts are launched without validated consumer feedback, leading to poor market performance
- Stakeholder alignment is difficult when evidence is scattered across tools, decks, and dashboards with no single source of truth
Screenshots
Use Cases
Product Concept Validation
Teams use Suzy to test product concepts and innovations with real consumers before committing to development or launch, reducing the risk of failed market entries.
Creative & Ad Testing
Marketing and agency teams evaluate advertising creative, messaging, and campaign concepts with target audiences to optimize performance before going live.
Brand Tracking & Audience Understanding
Insights teams build long-term consumer tracking programs and real-time pulse studies to monitor brand health and understand shifting consumer attitudes and behaviors.
Stakeholder Alignment & Business Case Building
Cross-functional teams use Suzy to build evidence-backed business cases and shape findings for different stakeholder audiences from a single validated source of truth.
Pricing
Custom pricing — built for your team
Suzy pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Delivers consumer insights, market intelligence, and actionable recommendations in hours
Stores and connects market data, strategy docs, competitive intel, and consumer research in one place
Access to 70+ verified panels globally for instant consumer validation
Run surveys, interviews, and usability tests within a single connected platform
Validate product concepts, ad creative, and brand ideas with real consumers before launch
Private Azure infrastructure with ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications
What Reviewers Say
What works well
- Dramatically reduces time to consumer insights — from weeks to hours or minutes
- Combines quant, qual, and audience access in a single platform, eliminating the need for multiple research tools
- Strong enterprise security posture with ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications
- Highly responsive customer success team praised by enterprise clients including DoorDash, Walmart, and PepsiCo
Common concerns
- Pricing is not publicly listed, requiring a sales conversation which may slow evaluation for smaller teams
- Platform is primarily designed for enterprise use cases, which may be more capability than smaller brands or agencies need
Reviews
Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Microsoft Azure
Suzy is built on private Azure infrastructure with isolated data environments for each brand.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
Data Processing Addendum DPA available
Sub-processors
Fully disclosed
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Suzy in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Enterprise license agreement with Suzy
- SSO/MFA configuration for user access
- Data ingestion plan for existing research assets and strategy documents
- Defined user roles and team access requirements
Configuration Options
- SSO and MFA access control setup
- Isolated data environment configuration
- Panel audience targeting and segmentation setup
- Integration of existing market data and strategy documents into the platform
How Suzy Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Suzy This product
|
Excellent | Good | Excellent | Fair | Fair | Fair | Good | Excellent | — | $Custom/user |
|
QU
Qualtrics
|
Excellent | Good | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
|
SM
SurveyMonkey (Momentive)
|
Good | Excellent | Fair | Good | Good | Good | Excellent | Good | ★ None | $None/user |
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ZA
Zappi
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Suzy
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Suzy
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists