Suzy

About Suzy

Suzy is an end-to-end consumer insights platform that integrates quantitative research, qualitative research, and high-quality audiences into a single connected research cloud. Powered by an AI decision engine, Suzy enables enterprise brands to turn fragmented data into clear, actionable decisions in hours rather than weeks. The platform unifies market data, strategy documents, competitive intelligence, and real consumer feedback in one place, allowing teams across marketing, product, sales, and insights to query everything and validate ideas instantly. With access to 70+ verified panels globally and over 10 years of research expertise embedded in its AI, Suzy delivers consumer validation at every stage — from early ideation to post-launch analysis. Clients like DoorDash, Walmart, PepsiCo, Mondelēz International, Estée Lauder, and Bumble Bee use Suzy to accelerate decision-making, align stakeholders on a single source of truth, and move with data-backed conviction. The platform is built on private Azure infrastructure with enterprise-grade security, holding ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications. AiDOOS enhances deployment and adoption of Suzy by connecting enterprises with on-demand research technology specialists who can configure the platform, build custom integrations, and drive faster time-to-value without requiring full-time hires.

Challenges It Solves

Brands spend weeks gathering and synthesizing consumer insights, slowing down critical business decisions
Teams operate from fragmented data sources, creating misalignment across marketing, product, sales, and insights functions
Product and marketing concepts are launched without validated consumer feedback, leading to poor market performance
Stakeholder alignment is difficult when evidence is scattered across tools, decks, and dashboards with no single source of truth

Screenshots

Use Cases

Product Concept Validation

Teams use Suzy to test product concepts and innovations with real consumers before committing to development or launch, reducing the risk of failed market entries.

Creative & Ad Testing

Marketing and agency teams evaluate advertising creative, messaging, and campaign concepts with target audiences to optimize performance before going live.

Brand Tracking & Audience Understanding

Insights teams build long-term consumer tracking programs and real-time pulse studies to monitor brand health and understand shifting consumer attitudes and behaviors.

Stakeholder Alignment & Business Case Building

Cross-functional teams use Suzy to build evidence-backed business cases and shape findings for different stakeholder audiences from a single validated source of truth.

Pricing

Custom pricing — built for your team

Suzy pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS will scope and deliver a free proposal in 24 hours.

Starter Business Enterprise

Schedule a Meeting

💡 Pricing insight from reviewers: Suzy is positioned as an enterprise platform and does not publicly disclose pricing; it is generally considered a premium solution for mid-to-large enterprises.

Key Features

AI Decision Engine

Delivers consumer insights, market intelligence, and actionable recommendations in hours

Unified Research Cloud

Stores and connects market data, strategy docs, competitive intel, and consumer research in one place

Global Consumer Panels

Access to 70+ verified panels globally for instant consumer validation

Quantitative & Qualitative Research

Run surveys, interviews, and usability tests within a single connected platform

Concept & Creative Testing

Validate product concepts, ad creative, and brand ideas with real consumers before launch

Enterprise-Grade Security

Private Azure infrastructure with ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications

What Reviewers Say

What works well

Dramatically reduces time to consumer insights — from weeks to hours or minutes
Combines quant, qual, and audience access in a single platform, eliminating the need for multiple research tools
Strong enterprise security posture with ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications
Highly responsive customer success team praised by enterprise clients including DoorDash, Walmart, and PepsiCo

Common concerns

Pricing is not publicly listed, requiring a sales conversation which may slow evaluation for smaller teams
Platform is primarily designed for enterprise use cases, which may be more capability than smaller brands or agencies need

Reviews

4.5

★★★★☆

out of 5

Reviewer Demographics

Top Industries

Enterprise Readiness

ISO 27001

SOC 2 Type II

ISO 27701

ISO 42001

Identity & Access

SSO✓

RBAC✗

Audit Logs✗

Data Security

At restAES-256

In transitTLS

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residency—

Data export

Right to erasure✓ Supported

AI Details

Agent Type

Assistant

None

Models Used

Agentic Capabilities

AI-powered insights generation from consumer research data Query across multiple data sources to identify whitespaces and connections Automated business case and brief generation from validated concepts Bias mitigation and hallucination controls in AI outputs

Human-in-the-Loop

✗ Not supported

Integrations

MA

Microsoft Azure

Suzy is built on private Azure infrastructure with isolated data environments for each brand.

Native < 1 hour

Governance & Compliance

EU AI Act

Classification: None

Data Processing Agreement

Data Processing Addendum DPA available

Sub-processors

Fully disclosed

Right to Erasure

✓ Supported

Change Notifications

None

NIST AI RMF

Not assessed

AiDOOS Managed Deployment

Deploy Suzy in 72 hours

AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.

12

Deployments

94%

Adoption rate

4.8/5

Post-deploy sat.

2-4 weeks

Time to value

Prerequisites

Enterprise license agreement with Suzy
SSO/MFA configuration for user access
Data ingestion plan for existing research assets and strategy documents
Defined user roles and team access requirements

Configuration Options

SSO and MFA access control setup
Isolated data environment configuration
Panel audience targeting and segmentation setup
Integration of existing market data and strategy documents into the platform

Often Deployed With

Common Setup Issues (& how AiDOOS handles them)

How Suzy Compares

Product	AI & Analytics	Ease of Use	Enterprise Features	Pricing	Integrations	Mobile Experience	Quick Setup	Customer Support	Rating	Price/mo
S Suzy This product	Excellent	Good	Excellent	Fair	Fair	Fair	Good	Excellent	—	$Custom/user
QU Qualtrics	Excellent	Good	Excellent	Poor	Excellent	Good	Fair	Good	★ None	$None/user
SM SurveyMonkey (Momentive)	Good	Excellent	Fair	Good	Good	Good	Excellent	Good	★ None	$None/user
ZA Zappi	Good	Good	Good	Fair	Fair	Fair	Good	Good	★ None	$None/user

Frequently Asked Questions

What types of research can I conduct on Suzy?

Suzy supports quantitative surveys, qualitative interviews, usability testing, concept testing, and creative evaluation — all within a single connected research cloud that combines quant, qual, and high-quality consumer audiences.

How fast can I get consumer feedback on Suzy?

Suzy is designed for speed, enabling teams to go from question to validated answer in minutes rather than weeks, thanks to its built-in verified panel of consumers and AI-powered insights engine.

Is my data secure on Suzy?

Yes. Suzy is built on private Azure infrastructure with isolated data environments for each brand. It is ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certified, with end-to-end encryption and SSO/MFA access controls.

Does Suzy use my data to train its AI models?

No. According to Suzy's security documentation, customer data is not used to train AI models for anyone other than the owning brand — your data stays yours.

Which teams within an organization can use Suzy?

Suzy is built for cross-functional use, including Marketing & Brand, Sales, Product, and Insights teams. It provides a single source of truth to align stakeholders across departments.

Can AiDOOS help deploy and manage Suzy for our enterprise?

Yes. AiDOOS can deploy Suzy for your organization within 72 hours, handling SSO configuration, data environment setup, and integration with your existing data sources, so your team can start generating consumer insights quickly.