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SurveySensum Market Research
Get Deeper Insight into your consumers by combining explicit responses with Implicit Neuroscience-based solutions.
About SurveySensum Market Research
SurveySensum Market Research, offered by Neurosensum, is a comprehensive consumer insights platform that integrates traditional survey research with advanced neuroscience methodologies. The platform enables brands to gather and analyze market data across the full product lifecycle — from opportunity identification and new product development through to in-market performance monitoring. Core capabilities include quantitative and qualitative research, NPS and CSAT measurement, brand tracking, concept and product testing, packaging studies, pricing studies, and shopper behavior analysis. What sets the platform apart is its NEUROSUITE of proprietary tools — including MyndSight, MyndSense, PackSense, UXSense, NeuroSegmentation, and NeuroEquity — which leverage EEG, Eye Tracking, Facial Coding, Reaction Time applications, and Virtual Reality to uncover subconscious consumer responses that traditional research methods cannot capture. SurveySensum also functions as an enterprise-grade NPS and CSAT feedback platform, allowing businesses to integrate CRM data and review customer experience metrics in real time. The platform serves industries including Automotive, Consumer Packaged Goods, Banking and Finance, Telecommunications, and Beauty and Cosmetics. With AiDOOS, organizations can accelerate the deployment and adoption of SurveySensum by engaging specialized research and data science talent on demand, reducing time-to-insight and enabling scalable market research operations.
Challenges It Solves
- Traditional surveys fail to capture subconscious consumer reactions to products, packaging, and advertising
- Brands struggle to determine optimal pricing and shelf placement strategies without real-world behavioral data
- Companies lack actionable insights to guide product development from concept through launch
- Measuring and benchmarking customer satisfaction and brand health across competitive markets is complex and fragmented
Screenshots
Use Cases
New Product Development
Brands use SurveySensum to screen product concepts, conduct sensory testing, evaluate packaging, and assess consumer acceptance before launch using both quantitative and neuroscience-based methods.
Advertising Effectiveness Testing
Marketers test and optimize advertising creatives using EEG-based MyndSight and other implicit tools to measure emotional engagement and subconscious response to ad content.
Customer Experience Measurement
Enterprises measure NPS, CSAT, and customer journey touchpoints using SurveySensum's feedback platform integrated with CRM systems to track and improve customer satisfaction in real time.
Shopper and Retail Research
FMCG and retail clients use Eye Tracking and VR-based shelf simulations to understand shopper behavior, optimize product placement, and assess the impact of in-store promotional materials.
Brand Health and Competitive Benchmarking
Companies conduct brand tracking studies to monitor brand equity, awareness, and positioning relative to competitors, enabling data-driven marketing strategy adjustments.
Pricing
Custom pricing — built for your team
SurveySensum Market Research pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Decode subconscious consumer responses using EEG, Eye Tracking, Facial Coding, and Virtual Reality tools.
Measure and act on Net Promoter Score and Customer Satisfaction metrics integrated with CRM data in real time.
Evaluate product concepts, sensory performance, and packaging effectiveness through quantitative and implicit methodologies.
Determine optimal price points using Pricing Conjoint, Eye Tracking shelf tests, Van Westendorp PSM, and Gabor-Granger methods.
Monitor brand equity, awareness, and competitive positioning through continuous quantitative tracking studies.
Use Eye Tracking and Virtual Reality to understand shopper behavior, shelf placement impact, and in-store engagement.
What Reviewers Say
What works well
- Combines traditional survey methods with neuroscience tools such as EEG, Eye Tracking, and Facial Coding for richer consumer insights
- Covers the full product lifecycle from opportunity identification to post-launch performance monitoring
- Proprietary NEUROSUITE tools provide implicit, subconscious-level measurement unavailable from standard survey platforms
- Serves multiple industries including FMCG, Automotive, Telecom, Banking, and Beauty with customized solutions
Common concerns
- Pricing is not publicly disclosed, requiring direct engagement with the sales team to obtain quotes
- Neuroscience-based research methods may require in-person or lab-based sessions, which can limit scalability and speed of data collection
- Platform is primarily focused on Southeast Asian and Indian markets, which may limit global applicability for some clients
Reviews
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Reviewer Demographics
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Enterprise Readiness
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SLA & Availability
Compliance & Portability
Integrations
SurveySensum (NPS Platform)
Native integration with SurveySensum NPS platform to measure rNPS and tNPS by integrating CRM and executing NPS data review in real-time.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy SurveySensum Market Research in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Neurosensum/SurveySensum account
- CRM system available for NPS integration
- Defined research objectives and target audience
- Access to respondent panel or customer database
Configuration Options
- Survey template and questionnaire setup
- NPS and CSAT dashboard configuration
- CRM integration for real-time data sync
- Neuroscience study parameters (EEG, Eye Tracking, Facial Coding)
How SurveySensum Market Research Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
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SurveySensum Market Research This product
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Excellent | Good | Good | Good | Fair | Fair | Good | Excellent | — | $Custom/user |
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Qualtrics
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Excellent | Good | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
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SurveyMonkey
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Fair | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $None/user |
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Kantar
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Good | Fair | Excellent | Poor | Good | Fair | Poor | Good | ★ None | $None/user |
A Virtual Delivery Center for SurveySensum Market Research
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers SurveySensum Market Research
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists