★ 4.3 · 823 reviews
Supermetrics
The leading Marketing Intelligence Platform for agencies and brands
AiDOOS Verified
SAAS
Marketing
Live in 72 hours
14-day free trial
About Supermetrics
Supermetrics is a marketing intelligence platform that enables users to connect, manage, analyze, and activate their marketing data across a wide range of data sources and destinations. It automates the collection of data from over 100 marketing, sales, and ecommerce platforms, such as Google Ads, Facebook Ads, Shopify, and TikTok, and delivers it to popular reporting tools like Google Sheets, Looker Studio, Power BI, and data warehouses like Snowflake and BigQuery. The platform is designed to save time and improve decision-making by providing real-time, unified data views, and it has recently integrated AI capabilities, allowing users to query data using natural language through integrations with ChatGPT, Claude, Gemini, and Microsoft Copilot. Trusted by over 200,000 companies in 120 countries, Supermetrics helps marketing teams, data teams, and agencies eliminate manual reporting, gain deeper insights, and drive better campaign performance. With its robust API, it also supports building custom data products. Supermetrics is SOC 2 Type II audited and ISO 27001 certified, ensuring high levels of security and data privacy. AiDOOS enhances the deployment and adoption of Supermetrics by providing structured onboarding, expert configuration, and ongoing support, helping organizations maximize their marketing intelligence investments.
Challenges It Solves
- Manual data collection from multiple marketing platforms wastes hours
- Data silos prevent a unified view of campaign performance
- Creating reports and dashboards requires significant analyst or developer time
- Marketing data is inconsistently structured across sources, hindering analysis
Screenshots
Use Cases
Agency Reporting
Agencies use Supermetrics to automate client reports, saving hours of manual data gathering and blending data across channels.
Marketing Data Analysis
Marketing teams connect all their platforms and use AI-powered queries to gain instant insights and recommendations.
Data Warehouse Integration
Companies sync marketing data to cloud data warehouses like Snowflake and BigQuery for advanced analytics and modeling.
Performance Marketing Optimization
Brands activate insights by feeding cleaned data back into ad platforms to optimize campaigns in real-time.
Pricing
Starter
For individuals and small teams starting with marketing intelligence. Includes 1 core destination, 3 data sources, 1 user, and 4,000 monthly AI credits.
$39/user
billed monthly ·
- 1 core destination (Google Sheets, Excel, Looker Studio, or BI)
- 3 data sources
- 4,000 monthly AI credits
- Weekly data refreshes (Google Sheets only)
- 1 user
- 3 accounts per data source
- Dashboards
- Single sign-on (SSO)
Most Popular
Most popular for growing teams
Growth
For growing teams that need data automation. Includes 1 core destination, 7 data sources, 2 users, and 12,000 monthly AI credits.
$159/user
billed monthly ·
- 1 core destination
- 7 data sources
- 12,000 monthly AI credits
- Daily data refreshes (Google Sheets only)
- 2 users
- 7 accounts per data source
- Dashboards
- Single sign-on (SSO)
- Custom data import
Pro
For large teams with advanced reporting and integration needs. Includes 1 core destination, 10 data sources, 3 users, and 18,000 monthly AI credits.
$399/user
billed monthly ·
- 1 core destination
- 10 data sources
- 18,000 monthly AI credits
- Hourly data refreshes (Google Sheets only)
- 3 users
- 10 accounts per data source
- Dashboards
- Single sign-on (SSO)
- Custom data import
- Supermetrics Storage Basic (add-on)
💡 Pricing insight from reviewers: Pricing starts at $39/month for the Starter plan, with higher tiers for growth and enterprise.
Key Features
Pull data from 100+ marketing and sales platforms automatically
Ask questions in natural language and get executive-ready insights via Chat GPT, Claude, Gemini, or Copilot
Deliver live data to Google Sheets, Looker Studio, Excel, Power BI, and data warehouses
Clean, normalize, and standardize marketing data automatically
Send clean, up-to-date insights back to ad platforms for real-time optimizations
Build custom data products using Supermetrics' robust APIs
What Reviewers Say AI-synthesized from 823 reviews
What works well
- Ease of use and intuitive setup, praised by users
- Wide integration with various data sources, enabling comprehensive data collection
- Automates reporting workflows, saving significant manual time
Common concerns
- Cost can become high for larger teams or many data sources
- Data refresh limits on lower tiers may not suit high-frequency needs
- Initial setup for complex customizations may require technical expertise
Reviews
823 verified reviews4.3
★★★★☆
out of 5 · 823 reviews
By segment
Enterprise21%
Mid-Market79%
W
Web And Mobile Analytics Specialist
"Hassle-Free Reporting and Time Savings with Supermetrics"
I love using Supermetrics because it automatically pulls all my marketing and business data into Google Sheets and Looker Studio, making reporting fast, consistent, and always up to date. It saves hours of manual exports and reduces errors, which makes decision-making easier and quicker. Supermetrics could improve by making new user and data-source connections more automated, but I understand they're dependent on each vendor's authentication and API rules, so there are limits. It centralizes data from multiple platforms into one place (Sheets + Looker Studio), so I don't waste time switching between tools. Automated refreshes keep dashboards current without manual work. It standardizes metrics and dimensions across reports, improving consistency and trust in numbers. It's flexible: I can do quick ad-hoc analyses in Sheets and build production dashboards in Looker Studio using the same data logic. It reduces copy/paste and CSV chaos—fewer mistakes, cleaner processes.
S
Small-Business (50 or fewer emp.)
"Crucial Reporting Tool with Exceptional Support"
Supermetrics has become a vital part of my reporting workflow. It makes it incredibly easy to pull data from multiple marketing channels and clients into a single source of truth. The setup is intuitive, and building dashboards and reports—especially in Looker—is fast, flexible, and reliable. Even with complex multi-client reporting needs, Supermetrics handles it smoothly without any friction. What really stands out is how user-friendly the platform is. Connecting new data sources, customizing fields, and refreshing reports takes minutes, not hours. It has allowed me to scale reporting across channels without adding overhead. The support team is excellent—responsive, knowledgeable, and genuinely helpful when troubleshooting or answering nuanced questions. It feels like working with a partner, not just a tool. I've tested other similar tools, and Supermetrics always comes out ahead. Sometimes connectors break or go down, and it can be a bit slow to load, but that might be more due to the ad channels themselves. In any case, connections are restored quickly. The biggest benefit is efficiency and confidence in the data. I save significant time on reporting, reduce manual errors, and can focus more on analysis and insights rather than data wrangling. It also allows me to scale reporting across clients without increasing operational complexity.
M
Marketing Traffic Manager
"Straightforward Data Analysis and Interactive Dashboards"
It makes analyzing data and building interactive dashboards from it very easy. Depending on your plan, the number of data sources may feel somewhat limited. Previously, I mainly used GA4 to show trends, but it was hard to share those insights with my team. Now it's much more convenient.
C
CMO, Strategic Advisor
"Saves Hours Each Week with Clean, One-Click Client Reporting"
It saves my team hours every week by pulling ad data into a single dashboard neatly. Client reporting has become effortless. However, pricing for more than three channels and integrations can be a bit complicated. We used it to connect our BI tools and Data Studio dashboards for marketing activities.
M
MD
"Essential Tool for Stellar Marketing Reports"
I've been using Supermetrics' Data Studio connector for three years, and it integrates smoothly with many of our other tools like SEMrush, Facebook Ads Manager, LinkedIn, GMB, etc. The pricing for HubSpot and Mailchimp integrations is a bit steep for small businesses. For agencies, the pricing might be okay (since you can use it for a few clients as long as total accounts are under 10), but often clients want their data to come from their own accounts, which is a significant limitation. Make sure to review the different packages to see that your chosen one covers the tools you need. If you have questions, reach out to support—they're helpful and responsive most times. It's easy to pull data from various sources into one Data Studio report, with seamless integration across many tools.
C
CEO & Founder
"Simplifies Access and Analysis in a Single Platform"
What I like most about Supermetrics is how user-friendly it is, allowing us to create reports and analyses for all our clients' digital properties without any hassle. Also, the technical support is fantastic, always ready to help with any specific technical questions. I appreciate having access to all platforms from one location, which streamlines our analysis and reporting. The smooth integration with Google Data Studio and Google Sheets is also a big plus, letting us efficiently populate dashboards and spreadsheets. The initial setup was simple and intuitive, making it easy for our team to adopt. Overall, these features make my experience with Supermetrics exceptional. We have no complaints. I use Supermetrics to centralize reports and analyses of clients' digital properties, making it easy to access platforms from one place and improving marketing efficiency.
C
Chief Revenue Officer
"Simple Data Automation but Limited Connector Options"
I appreciate how Supermetrics simplifies automating standard performance data from platforms like Facebook, Google, TikTok, and exporting Shopify data. I love not having to manually pull reports every day. Waking up to see all the previous day's data updated in our dashboards is incredibly valuable. Pulling data directly in Google Sheets is very useful. The confidence it provides by eliminating potential human error from manual updates is a big plus. Setting up Supermetrics was a breeze—just a few clicks to add the extension and authorize connections. I could use it right away. I see Supermetrics as a premium tool with the features and connectors needed for a growing business. However, I think adding more connectors in the future would be beneficial. For instance, it doesn't connect to ShopMy, and for AWHEN, it only allows a 30-day lookback window. So I can't use Supermetrics 100% of the time, but about 90%. I use it to automate data from Facebook, Google, TikTok, and Shopify into Google Sheets, making it easy to pull performance data quickly, eliminating manual data work, reducing errors, and keeping dashboards current daily.
H
Head of Marketing
"Essential Unified Marketing Reporting Across Multiple Tools"
We rely on Supermetrics to gather data from various tools into Google Sheets and then into our cloud-based data warehouse. There, we combine all datasets into a single report, which is extremely valuable for marketing. The interface, however, is quite outdated and hasn't kept up with changes in the tools it connects to, especially GA4. This leads to issues where metrics that shouldn't be combined can be selected, causing report failures. New team members often struggle with this, and I frequently have to step in. Nevertheless, the ability to unify data from different sources into one report remains indispensable.
A
Application Developer Engineer
"Dependable Data Integration and Outstanding Reporting"
Supermetrics excels in data integration, being both efficient and reliable, which enables connections with major platforms like Google Ads. Its reporting capabilities are top-notch and efficient, functioning seamlessly. The automation is exceptional, keeping dashboards updated continuously without any upload or download problems. The tool allows for customizing various reporting metrics, which ensures accuracy. However, the cost of Supermetrics has been rising, making it unaffordable for some individuals and small firms. There are occasional data discrepancies that require extra validation. Supermetrics manages data continuously, helping us automate marketing processes. Data collection is automatic, preventing errors and saving time. It helps businesses manage large volumes of data effectively, keeping systems stable. The app provides clarity, data access, and high visibility for business growth.
D
Digital Marketing Analyist - Web Analytics & SEO
"Adds Significant Value to My Data Studio Reports"
Supermetrics is always adding new integrations, and they recently introduced one for a platform I rely on for my monthly reporting. The ability to merge data from various sources into a single report saves us a lot of time. The recent updates to the admin area have also improved the user experience. We've been looking into setting up data lakes for our organization, and Supermetrics, along with their support team, has been very helpful for companies undergoing data projects. I typically build my own dashboards because I need custom reporting, but I'd welcome a better pre-made template to cut down on design time. The customer support is outstanding; they adopt a welcoming attitude where no question is too basic. Whether it was a user mistake or help with configuration, responses were prompt, knowledgeable, and straightforward. The biggest advantage has been the speed and efficiency in cleaning and recording data. Pulling multiple data sources into Data Studio reduces the number of clicks significantly. The filters help me maintain clean and organized data in one place.
Reviewer Demographics
Top Industries
No data available
Company Size
No data available
Enterprise Readiness
SOC 2 Type II
ISO 27001
GDPR
CCPA
Identity & Access
SSO✓ SAML, Azure AD, Okta
RBAC✓ User roles and teams
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyEU, US
Data export
Right to erasure✗
Integrations
GA
Google Ads
Pulls advertising data from Google Ads for reporting and analysis.
GA
Google Analytics 4
Imports website and app analytics data from Google Analytics 4.
FA
Facebook Ads
Connects to Facebook Ads to fetch campaign performance data.
SH
Shopify
Imports ecommerce data from Shopify stores.
GS
Google Sheets
Destination for exporting marketing data into Google Sheets.
BQ
BigQuery
Destination for loading marketing data into Google BigQuery.
LS
Looker Studio
Connects to Looker Studio for dashboard reporting.
EX
Microsoft Excel
Exports marketing data to Microsoft Excel for analysis.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Supermetrics in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
- Active Supermetrics account with subscription
- API credentials or OAuth tokens for source platforms
- Destination platform access (e.g., Google Sheets, BigQuery)
- Admin permissions for SSO configuration
Configuration Options
- Choose data sources and destinations
- Set up data refresh schedules
- Configure AI integrations (Claude, ChatGPT)
- Implement team and role structures
How Supermetrics Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Supermetrics This product
|
Good | Excellent | Good | Fair | Excellent | Fair | Excellent | Good | ★ 4.3 | $39/user |
|
Fu
Funnel
|
Fair | Good | Good | Fair | Good | Fair | Good | Good | — | $Custom/user |
|
PM
Power My Analytics
|
Fair | Good | Fair | Good | Good | Fair | Good | Fair | — | $Custom/user |
|
St
Stitch
|
Fair | Good | Good | Fair | Good | Fair | Good | Fair | — | $Custom/user |
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for Supermetrics
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Supermetrics
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists
Implementation Timeline
1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Frequently Asked Questions
How do I connect Supermetrics to my data sources?
You can connect data sources like Google Ads, Facebook Ads, and Google Analytics 4 directly from the Supermetrics platform after creating an account. The setup typically requires OAuth authentication and takes less than an hour.
Can Supermetrics integrate with AI tools like Claude or ChatGPT?
Yes, Supermetrics offers direct integrations with AI platforms such as Claude, ChatGPT, Gemini, and Microsoft Copilot, allowing you to query marketing data using natural language within those tools.
Is Supermetrics suitable for enterprise use?
Supermetrics provides enterprise-grade features such as SSO (SAML), advanced permissions, data residency options, and dedicated support, making it suitable for large organizations.
How does Supermetrics handle data security?
Supermetrics is SOC 2 Type II audited, ISO 27001 certified, and GDPR and CCPA compliant. Data is encrypted at rest and in transit (AES-256, TLS 1.2+).
What is the pricing for Supermetrics?
Supermetrics offers tiered pricing: Starter at $39/month, Growth at $159/month, Pro at $399/month, and Enterprise with custom pricing. All plans include a 14-day free trial for data source connectors.
Can Supermetrics be deployed through AiDOOS?
Yes, AiDOOS offers a verified deployment service for Supermetrics, handling setup, configuration, and integration seamlessly, typically within 72 hours.