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Strella
Run 100 customer interviews by tomorrow morning.
About Strella
Strella is an end-to-end AI-powered customer research platform designed to help product, design, consumer insights, and marketing teams conduct qualitative research at unprecedented speed. The platform automates and streamlines every stage of the research process — from generating unbiased discussion guides and recruiting participants from an 8M+ global panel, to running AI-moderated video interviews that adapt dynamically in real time, and synthesizing key themes into shareable highlight reels and reports within hours. Strella's AI moderator probes deeper with smart follow-up questions, supports multiple languages, and is available 24/7 across desktop and mobile. Teams can also upload previously recorded interviews for instant synthesis, query their research repository for on-demand insights, and collaborate with stakeholders using one-click highlight reels and concise summaries. Whether conducting usability testing, concept testing, creative testing, competitive research, or discovery research, Strella adapts to the team's methodology and research objectives. AiDOOS enhances Strella's deployment and adoption by connecting organizations with on-demand specialists who can configure research workflows, integrate the platform with existing tools, and train teams to maximize the value of AI-driven customer insights — enabling faster organizational buy-in and more impactful research outcomes.
Challenges It Solves
- Traditional qualitative research takes weeks to complete, slowing down product and business decisions.
- Recruiting qualified research participants is time-consuming and limits the scale of customer interviews.
- Synthesizing and sharing insights from customer interviews requires significant manual effort and expertise.
- Teams struggle to conduct deep, unbiased research at scale without stretching researcher bandwidth.
Screenshots
Use Cases
Concept Testing
Teams use Strella to test new product ideas and concepts with target users, gathering early reactions to refine positioning before launch.
Usability Testing
Product and UX teams run moderated usability tests with screen and video recording to assess how easily users interact with prototypes or live products.
Discovery Research
Researchers conduct exploratory interviews to understand target audience needs, behaviors, and pain points before building new features or products.
Creative & Campaign Testing
Marketing and consumer insights teams validate campaigns and creative assets with real consumers before going live, uncovering sentiment in hours.
Competitive Research
Teams use Strella to gather unbiased consumer perspectives on their brand versus competitors, surfacing actionable competitive intelligence quickly.
Pricing
Custom pricing — built for your team
Strella pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Conduct in-depth customer interviews at scale with an AI moderator that probes dynamically based on participant responses.
Automatically generate unbiased, objective-aligned interview guides tailored to your research goals.
Analyze interviews as they happen and surface key themes, quotes, and highlight clips instantly.
Auto-generate shareable video clips and verbatims from customer responses across key research themes.
Access a global panel of 8M+ vetted participants or bring your own customers to meet any research criteria.
Store, search, and query all AI-moderated and human-moderated interviews in a centralized, team-accessible hub.
What Reviewers Say
What works well
- Dramatically reduces research timelines from weeks to hours through AI moderation and real-time synthesis.
- AI moderator asks thoughtful, dynamic follow-up questions, enabling deep qualitative insights at scale.
- Instant highlight reels make it easy to share compelling customer stories with stakeholders.
- Supports multilingual interviews, expanding the reach of research to global participant audiences.
Common concerns
- Pricing is not publicly listed, requiring a demo or sales contact to determine costs.
- As an AI-moderated platform, some research teams may have concerns about AI replacing human moderator nuance in complex studies.
Reviews
No reviews yet for Strella
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Slack
Share research insights and highlight reels directly within Slack channels
Notion
Export research findings and synthesis reports to Notion workspaces
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Strella in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Strella account with appropriate plan
- List of research participants or access to Strella's participant panel
- Defined research objectives and study criteria
- Browser-based environment (no software installation required)
Configuration Options
- AI or human moderation mode selection
- Custom participant recruitment filters
- Multilingual interview language settings
- Study type configuration (usability testing, concept testing, discovery research)
Common Setup Issues (& how AiDOOS handles them)
How Strella Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Strella This product
|
Excellent | Excellent | Good | Good | Fair | Good | Excellent | Good | — | $Custom/user |
|
UT
UserTesting
|
Good | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
MZ
Maze
|
Good | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $None/user |
|
RS
Respondent
|
Fair | Good | Good | Good | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Strella
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Strella
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists