Sprout Social Employee Advocacy ★ 4.5 · 62 reviews

Sprout Social Employee Advocacy

Q: What is Sprout Social Employee Advocacy?

Sprout Social Employee Advocacy is an add-on that allows employees to share curated brand content on their personal social networks, helping increase brand reach and engagement.

Q: How does Employee Advocacy integrate with Slack or Microsoft Teams?

Employees can receive content feeds and notifications directly within Slack or Microsoft Teams, making it easy to share content without leaving their workspace.

Q: Can I measure the ROI of Employee Advocacy?

Yes, Sprout Social provides analytics including earned media value, shares, clicks, and engagement to measure the impact of your advocacy program.

Q: Is there a mobile app for Employee Advocacy?

Yes, employees can use the Sprout Social mobile app to browse and share content from their mobile devices.

Q: Does Employee Advocacy support Single Sign-On (SSO)?

Yes, Sprout Social supports SSO integration with providers like Okta, OneLogin, and Azure AD for Employee Advocacy.

Q: What content can be shared through Employee Advocacy?

Administrators can curate content from various sources including RSS feeds, blog posts, social posts, and uploaded images or videos, with pre-approved message suggestions.

Activate your employees as trusted voices.

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4.5 ★★★★☆ 62 reviews

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About Sprout Social Employee Advocacy

Sprout Social Employee Advocacy is a feature within Sprout Social's social media management platform that enables companies to amplify their brand reach by empowering employees to share pre-approved content on their personal social networks. The tool streamlines content curation, approval workflows, and distribution, allowing employees to easily share brand messages while maintaining compliance. It includes features such as content curation from RSS feeds, pre-written messages for employees, targeted communications via newsletters and broadcasts, gamification to boost engagement, and detailed analytics to measure earned media value and ROI. By turning employees into authentic brand advocates, companies can increase organic reach, build trust with audiences, and reduce paid advertising costs. The solution seamlessly integrates with Sprout Social's broader suite of social media management tools, including publishing, engagement, analytics, and listening capabilities.

Challenges It Solves

Limited organic reach of brand content on social media due to algorithm changes.
Difficulty in scaling employee advocacy programs while maintaining brand consistency and compliance.
Lack of visibility into the impact and ROI of employee social sharing efforts.
High cost of paid advertising to achieve brand awareness and engagement.

Screenshots

Sprout Social Employee Advocacy screenshot 1

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Use Cases

Increase Brand Awareness

Organizations use Employee Advocacy to amplify their brand's social media presence by having employees share curated content to their personal networks, increasing visibility and engagement.

Drive Sales and Talent Pipeline

Sales and recruiting teams leverage advocacy to share relevant content that nurtures leads and showcases company culture to potential hires.

Minimize Brand Risk

By providing pre-approved content and guidelines, companies mitigate the risk of off-brand or non-compliant posts from employees.

Pricing

Standard

Perfect for small teams managing a few profiles across social networks.

$199/user

billed monthly · $199/user/mo annually

5 social profiles
Consolidated inbox
Collaboration tools
Keyword and location monitoring
Unlimited AI-generated alt text
Review management

Key Features

Content Curation and Distribution

Easily add shareable content via links, uploads, or RSS feeds and distribute through targeted newsletters and broadcasts.

Pre-approved Messaging

Provide pre-approved message ideas so employees can share on-brand content consistently.

Gamification and Engagement

Boost employee participation and track advocacy through gamification features.

ROI and Earned Media Measurement

Prove the value of advocacy with detailed analytics including earned media value and UTM parameters.

Employee Discovery and Contribution

Employees can explore relevant topics, suggest content, and share in their preferred language via desktop or mobile app.

What Reviewers Say AI-synthesized from 62 reviews

What works well

Ease of use and intuitive interface for employees to share content.
Ability to schedule posts and access curated content easily.

Common concerns

Employee Advocacy is an add-on feature, requiring an additional cost beyond the core platform.

Reviews

62 verified reviews

4.5

★★★★☆

out of 5 · 62 reviews

By segment

Enterprise28%

Mid-Market72%

Senior Account Executive

"Bambu offers tremendous help"

The ease of having all content in a single dashboard is great. Not much to complain about, honestly. It lets me and the team quickly share information on social media. Go for it—it's worth the investment. Previously, we always had to find new content from many different people. Now it's a central repository for our teams.

Mid-Market (51-1000 emp.)

"Fantastic tool"

I like that Bambu is easy to learn and navigate. It's not overly complicated and works smoothly. I never have issues logging in or using the platform. It's a really good tool. We have Bambu set up to share to LinkedIn, Twitter, Facebook, and via email. It would be great if Bambu could share to even more services, though that might be specific to our configuration. Working at a rapidly growing company with many marketing activities and thought leadership content, it's crucial to have a way to organize articles and posts about our announcements and leverage employees' professional networks to spread information.

SDR Manager

"Designed specifically for social interaction"

Bambu enables our team to stay linked to numerous auxiliary social sites and curate a single content stream that is both relevant and engaging. This allows our brand to maintain a unified online presence and helps me shape my personal brand. Bambu ensures I never have to struggle to think of a social post that isn't relevant to my core audience. The interface is straightforward; with just a few clicks, I've selected content and posted accordingly. Currently, I have no recommendations or dislikes. It's simple and does exactly what I hoped. Bambu supports grassroots marketing engagement from everyone interested in maintaining their personal brand on social media while aligning with the corporate brand. It's not mandatory, but the benefits have been measurable—more eyes on our brand from people that many team members already interact with in sales cycles. Word-of-mouth marketing helps penetrate close-knit social circles where many businesses either take off or stall.

Community Content Associate

"Excellent method to promote employee participation"

I appreciate how simple it is to upload items into Bambu. I like the feature highlighting content and the ability to see how many shares something has received. I wish that editing something didn't require admin privileges—that has been a hassle for us. Also, it would be great to be able to view all stories. It's helping us increase views and engagement on our content.

Mid-Market (51-1000 emp.)

"Excellent instrument for employees to disseminate content"

The entire organization can access company news and reports and share them on social media, which generates significant interest. I'm not sure if it's how our platform is set up, but I can only share content on a few social sites. To stay informed and keep up with company news and industry reports, and when all employees share the same topic on social channels, it helps build brand awareness.

Mid-Market (51-1000 emp.)

"A Positive Experience"

The benefit of using Employee Advocacy was that reaching new audiences was simple. Drafting messages and seeing real-time ROI proved useful. However, integration was somewhat challenging, as was contacting customer support. Figuring out what worked best for my team was difficult. It is positively influencing employees, and the ROI on employee policies is showing favorable results.

Sr Digital Marketing Expert

"It was a decent solution"

You can add shareable content and draft message ideas. It's a good product. I liked the solution for boosting social engagement.

Senior Operations Analyst

"Wonderful instrument for increasing social engagement and employee participation"

I enjoy being able to quickly share articles on my LinkedIn network with just one click. The availability of pre-written captions that I can use, modify, or replace with my own is also a plus. My favorite aspect is the scheduling feature, as I can plan multiple posts for a day or even a week ahead. This helps me stay engaged with my network effortlessly. I have no major complaints—however, since colleagues often follow each other, when everyone shares the same articles with identical captions, it can become repetitive. There's also a risk of monotony or lack of originality for outsiders who follow many people from the same organization. Personally, posting and interacting on LinkedIn can sometimes fall by the wayside. This tool lets me keep up without investing much time or energy. Our marketing team does a great job curating content I'm comfortable sharing, and the schedule send allows me to automate the process. Additionally, my company has a program using the platform, which adds an element of fun and reward.

Small-Business (50 or fewer emp.)

"Doesn't fit my industry needs"

I do like the concept of connecting with audiences who already know and love your products! It's a creative method to boost the brand experience through custom interactions and marketing, encouraging even more free promotion. However, this product isn't right for my current position. I believe that easily connecting with people is a major challenge for very large companies, and I wonder how the system stays current given the frequent changes in people's work and personal contacts. Building this data into a database just to manage on top of other platforms would be a lot of work. My employees and colleagues aren't very active on the same platforms I use to market our department, so it's not effective for driving social traffic.

Content Developer

"Excellent tool for sharing company content that employees find simple to use"

I really appreciate how straightforward it is for staff to distribute content with just a couple of taps. The platform includes pre-approved messages that cut down on time and maintain brand uniformity across various social networks. Its user-friendly design means even social media novices feel at ease. The analytics feature offers valuable insights on post performance, helping us fine-tune our content strategy effectively. One area that needs improvement is the initial configuration. Personalizing it for our specific branding demands took longer than expected. Additionally, while the analytics are helpful, more detailed insights—like segmented data by teams or user roles—would be better for understanding employee engagement. Before adopting this tool, ensuring consistent messaging and active involvement from team members was tough. Now, with pre-approved posts and quick sharing options, more employees are participating in promoting our brand.

Enterprise Readiness

SOC 2 Type II

ISO 27001

Identity & Access

SSO✓ SAML, Google Workspace, OneLogin, Okta, Azure AD

RBAC✓ None

Audit Logs✗

Data Security

At restAES-256

In transitTLS 1.2+

Key mgmtVendor-managed

SLA & Availability

Uptime SLA99.9%

RPO—

RTO—

Pen test—

Compliance & Portability

Data residencyUS, EU

Data export

Right to erasure✗