M
Mid-Market (51-1000 emp.)
"Outstanding customer service and partnership"
The Socedo team is collaborative and knowledgeable. They've always been responsive and patient in explaining their processes and are dedicated to making their platform user-friendly and results-oriented. After demos, beta tests, and shared mussels in Seattle, I can attest to how personable and truly helpful they are. Plus, they have excellent taste in whiskey! We ran a test campaign using my personal Twitter account. The results were impressive—my following tripled with quality influencers in marketing and entrepreneurship, and we secured new freelance writers for our team. My main issue was that, despite our account manager's good strategy, I couldn't handle the influx of new people reaching out, which meant leads went unattended. This was largely an internal structural problem, not Socedo's. Since these leads were top-of-funnel, it was hard to keep up and prioritize. However, it would be an incredible tool for an outbound sales team. My biggest recommendation is to value the data they provide and use it. You will get leads, but you must invest time in nurturing them. Ensure the content you share is genuinely valuable. Socedo is an excellent complement to marketing efforts. Leverage their knowledgeable team but have an internal point person who can take ownership, preferably someone with a sales mindset or who can hand off to your biz dev team. This tool is extremely valuable when used to its full potential. We're increasing our social visibility, running campaigns we otherwise wouldn't have the capacity for, reaching our audience more directly, and sharing valuable content. We created a new LinkedIn group for like-minded marketers and used Socedo to heavily recruit for that space. In short, we're saving time on social media presence, expanding reach, sharing valuable content, and developing new, quality leads.
S
Small-Business (50 or fewer emp.)
"More effort than it's worth"
I really like the idea behind Socedo: leveraging Twitter and other social platforms for lead generation. I wish it were that simple. I own a small marketing agency and hoped to find leads from business owners or marketing directors who were venting about needing help with SEO, social media, advertising, etc., on Twitter. After working with a Socedo account representative to set up filters and keywords, I received tons of notifications about potential leads, but then had to spend hours sorting through them, only to find that none were truly qualified. I own a small marketing agency and wondered if we could find leads from business owners or marketing leaders wishing they could get some help with SEO, social media, advertising, etc. I did not find any value in the platform.
"Great product"
Socedo is a fantastic, easy-to-use method for increasing and engaging Twitter followers. In six months, I went from 100 followers to over 2,400. At least 100 of those followers have actively sought my services. The best feature is exporting a monthly spreadsheet with contact details of recent followers. The analytics are excellent! The A/B testing for direct messages is a big plus. I do wish I could export more followers for the price. The ROI is decent, but I'd like better integration with other programs. The system for identifying prospects has a steep learning curve for someone not familiar with Twitter keywords. Definitely take advantage of the training—the team is really great. As a recruiter in the chemicals industry, I've engaged with many new candidates I wouldn't have found on Twitter. Many recent graduates and current students have sent me their resumes.
M
Mid-Market (51-1000 emp.)
"Socedo's customer team is top-notch"
The tool is user-friendly and almost magical, but the team at Socedo is outstanding. There are a few steps involved in initial setup, but once you clear that small hurdle, it functions seamlessly. Socedo helps us discover new contacts and monitor our existing prospects on social media. We've generated numerous new leads using Socedo.
B
B2B Social Media Marketing Manager
"Outstanding social lead generation software"
Fast setup and thorough lead identification make this tool an effortless 'set it and forget it' solution for driving new visitors to your site. I also appreciate the genuine interactions the software facilitates between our brand and potential clients. If you invest in Socedo, be prepared to increase your community management efforts—you'll be amazed at how responsive your targets are once you engage them. Additionally, I love being able to upload our known contacts, see their Twitter and LinkedIn activity, and interact with them directly within Socedo. The software can be glitchy occasionally—I think this is due to a recent UI update that takes some adjustment. Ensure you have a strong community management team before launching. We use Socedo to support all our KPIs. We easily identify new leads daily through social media and drive lead completions on our website. We also retarget known contacts using an integration between Socedo and Eloqua, along with upload campaigns through Socedo.
B
Business Development Representative
"Effective"
Socedo helps our business boost brand awareness while simultaneously generating quality leads. The increase in followers is also a great advantage. We've used geo-targeting to focus on local businesses. I'd like a feature that lets us automatically follow our max limit of followers just on weekends. We've also noticed some stagnation the more we use the program. I think it's excellent for anyone looking to grow their brand. We've leveraged Socedo to enhance brand awareness and found that along with the followers we get daily from Socedo, we're also growing organically.
"Excellent tool for consistently expanding your reach"
Setup is quick and straightforward, then you can let it run on autopilot. I'm not sure I fully grasp all its capabilities, especially after the updates over the past year. Start with the free trial, set it up immediately, and let it run—you won't regret it. It truly works and works well. Before, we weren't effectively reaching our desired audience or growing our reach. With Socedo, we began achieving both quickly and continue to do so successfully.
"Unique and cool tool for social lead generation and acceleration"
I've been collaborating with the same representative for over a year—he's fantastic and extremely supportive. Honestly, the actual software has delivered mixed results in terms of ROI, but we've stuck with it because of the outstanding customer service and because the product is constantly evolving with new features. Measuring ROI has been difficult. We've also encountered numerous bugs and glitches in the tool, though they're always quick to resolve them, which can be frustrating at times. Ensure you have a tracking plan in place before implementing—we didn't and probably lost valuable data. Overall, it's useful for social lead generation and lead acceleration.
"Socedo offers more than just social media lead generation"
The Customer Success team genuinely considers my business challenges, going beyond just generating leads from social media. They leverage their experience from other clients to help me establish best practices. Honestly, there's nothing I dislike about Socedo. I think the pricing is fair, although of course I wouldn't mind paying less. Make sure you utilize their excellent onboarding and customer success teams. Socedo has completely streamlined my social media management. Without their service, I wouldn't have grown my Twitter following as substantially, which has boosted my startup's credibility and helped build brand recognition.
D
Demand Generation Strategist
"Novel lead gen concept but customer support is terrible"
I'm always searching for fresh methods to connect with potential clients, and I enjoy experimenting with new approaches, which led me to try Socedo. They even provided a dedicated advisor to help me get started, but unfortunately, the guidance wasn't very useful and the campaign did not perform well. Trying new things sometimes doesn't pan out, and I was fine with that. What really bothered me was that they knew I wasn't getting results, yet they automatically renewed me for another six-month term without any notice that my initial agreement was ending. Now I'm forced to pay for a service that doesn't deliver for half a year. It seems they'd rather extract a bit more money from me than risk having me return later when I'm with a company that's a better match. I attempted to contact them multiple times—phone calls went unanswered and voicemails were not returned. My emails got sporadic responses, but all they offered was advice on boosting my program's performance; they completely dodged my real concern. Interestingly, they haven't made any moves in my account since my last contract expired. This has been a complete waste of time, money, patience, and goodwill. I will never endorse them. Socedo falls short dramatically in customer service. Most young companies with immature products go out of their way to keep customers happy, even if it means letting them leave until the fit improves. Socedo prefers to squeeze a few dollars out of you, leaving such a negative impression that you feel compelled to share your frustration on social media to warn others. I was exploring whether social lead generation could work for a client. We gained some Twitter followers but only three conversions in six months, and those were for content, not paying customers. Benefits = zero.