★ 4.7 · 67 reviews
Snoball
Referrals. Done For You.
About Snoball
Snoball is a web-based platform that automates word-of-mouth marketing for home service businesses, including movers, roofers, solar providers, and remodelers. The platform generates referrals, creates marketing assets such as review widgets, digital badges, social proof pop-ups, and video testimonials, and collects reviews from happy customers on Google and BestCompany.com. It integrates with major CRMs via APIs and webhooks to automate outreach and engagement. Snoball offers three tiers: a free plan with basic listing and reputation tools, a Pro plan for advanced review generation and moderation, and a Pro + Referrals plan that includes a fully-managed referral campaign with customer nurturing, payout automation, and dedicated support. The platform boasts a 4.7-star rating from 67 reviews and claims results such as over 40,000 referrals generated for clients. AiDOOS enhances deployment and adoption by providing a no-code environment for seamless integration, automated workflows, and centralized management of marketing assets. With AiDOOS, businesses can quickly set up Snoball without technical overhead, customize campaigns, and scale their word-of-mouth marketing efforts with confidence.
Challenges It Solves
- Home service companies struggle to generate consistent referrals from happy customers
- Sales reps rarely utilize referral programs due to manual effort
- Online reputation management is time-consuming and often neglected
- Businesses lack an automated system to turn reviews into marketing assets
Screenshots
Use Cases
Referral Marketing Automation
Automate the process of requesting referrals from happy customers through personalized outreach, reducing dependency on sales reps.
Online Reputation Management
Collect and manage reviews from Google and BestCompany.com, respond to them, and improve star ratings to build trust.
Social Proof Marketing
Create and embed review widgets, badges, and video testimonials on websites and sales materials to increase conversion rates.
Pricing
Custom pricing — built for your team
Snoball pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Trigger personalized referral requests via text, email, or phone, and automatically nurture customers to generate referrals.
Collect reviews from Google and BestCompany.com, manage and respond to them from a single platform.
Create review widgets, digital badges, social proof pop-ups, infographics, and embeddable video testimonials.
Integrate with major CRMs via APIs and webhooks to automate referral outreach and customer engagement.
Capture video testimonials from happy customers to use as social proof.
Automate referral payouts, qualification, and triage with custom rules and reporting.
What Reviewers Say AI-synthesized from 67 reviews
What works well
- Fully-managed referral and review generation saves time for home service businesses
- Integrates with major CRMs to automate outreach without manual work
- Offers a free plan and 60-day free trial for Pro features
Common concerns
- Primarily focused on home service industries, limiting applicability for other sectors
- Pricing for the Pro + Referrals plan is custom and not publicly disclosed
Reviews
No reviews yet for Snoball
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
BestCompany.com
Integrates with BestCompany.com to collect and manage reviews, boosting reputation and SEO.
Google Business Profile
Link multiple Google Business Profile locations to collect and reply to Google reviews from Snoball.
HubSpot
Integrates with HubSpot CRM to automate referral requests and sync customer data.
Salesforce
Integrates with Salesforce CRM to automate referral and review workflows.
Zoho CRM
Integrates with Zoho CRM to manage referrals and customer outreach.
Slack
Sends notifications for new referrals and reviews via Slack webhooks.
Mailchimp
Integrates with Mailchimp to sync customer lists for referral and review campaigns.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Snoball in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Snoball account
- List of customer contacts (CSV or CRM export)
- Admin access to CRM integration
Configuration Options
- Link Google Business Profile locations
- Set up webhook endpoints for referrals
- Customize review request templates
- Configure referral incentive rules
How Snoball Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Snoball This product
|
Fair | Excellent | Good | Good | Good | Fair | Excellent | Excellent | ★ 4.7 | $Custom/user |
|
NJ
NiceJob
|
Good | Excellent | Good | Good | Fair | Fair | Excellent | Good | ★ None | $None/user |
|
BE
BirdEye
|
Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
RP
Reputation.com
|
Excellent | Good | Excellent | Fair | Excellent | Fair | Fair | Good | ★ None | $None/user |
A Virtual Delivery Center for Snoball
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Snoball
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists