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Smaply
Journey management software to align teams and improve customer experience.
About Smaply
Smaply is a cloud-based journey management platform that helps organizations visualize, analyze, and act on customer insights. It enables teams to map customer journeys, create personas, and manage multiple journeys within a hierarchical structure. The platform integrates with over 20 tools including Google Analytics, Jira, PowerBI, and Figma to bring live data into journey maps. Smaply uses AI-assisted synthesis to turn customer feedback into actionable insights. Key features include a drag-and-drop journey map editor, persona builder, portfolio view for prioritization, and comment threads for collaboration. It offers versions with role-based access, workspace management, and integrations for enterprise needs. The product is used by CX teams to operationalize customer experience, turning scattered insights into a single source of truth. In partnership with AiDOOS, Smaply can be deployed in a managed environment with enhanced support and customization for large-scale CX initiatives.
Challenges It Solves
- Customer insights scattered across tools and teams
- Journey maps becoming static deliverables instead of living assets
- Difficulty prioritizing CX improvements based on data
- Lack of alignment between customer experience and business decisions
Screenshots
Use Cases
Customer Journey Mapping
Visualize and analyze customer touchpoints, pain points, and emotions across the entire journey.
Persona Development
Create research-based customer personas to foster empathy and alignment across teams.
CX Prioritization
Use portfolio views and metrics to prioritize improvements and track impact.
Enterprise Journey Management
Scale journey management across large organizations with hierarchy, roles, and governance features.
Pricing
Custom pricing — built for your team
Smaply pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Drag-and-drop editor to visualize customer experiences step by step.
Create detailed customer personas with customizable templates and drag-and-drop editor.
AI-assisted synthesis to turn simple descriptions into structured journey maps.
Bring live metrics from tools like Google Analytics and PowerBI into journey maps.
Link journeys and personas in a hierarchical structure to manage complex customer experiences.
Prioritize pain points, opportunities, and solutions across all maps in a portfolio view.
What Reviewers Say
What works well
- Comprehensive journey management beyond static mapping
- AI-assisted journey creation saves time
- More than 20 integrations with popular business tools
Common concerns
- Limited free tier with only 10 maps and 10 personas
- Advanced features like metrics and hierarchy require higher-paid plans
Reviews
No reviews yet for Smaply
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Reviewer Demographics
Top Industries
Company Size
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
20+ total appsGoogle Analytics
Pull traffic and conversions to enrich journey maps with data-driven decisions.
Jira
Link customer journey insights to development tasks and track implementation progress.
PowerBI
Integrate and embed business intelligence dashboards for deeper data-driven insights.
Figma
Display UI mockups and design prototypes directly within journey maps.
Qualtrics
Bring Voice of Customer data directly into journey maps from Qualtrics.
Slack
Share journey maps and updates directly in Slack channels for team collaboration.
Microsoft Teams
Embed journey maps and collaborate within Microsoft Teams.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
Standard Contractual Clauses DPA available
Sub-processors
Not disclosed
Right to Erasure
✓ Supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Smaply in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Smaply account (can be created during deployment)
- Admin access to configure SSO (if using enterprise SSO)
- API keys for any integrations to be pre-configured
- Access to email for account verification
Configuration Options
- SSO integration (SAML/OIDC) for single sign-on
- Pre-configured integration with Google Analytics and Jira
- Workspace structure setup (team spaces, templates)
- Custom branding and color scheme for personas and maps
How Smaply Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Smaply This product
|
Good | Excellent | Good | Good | Good | Fair | Excellent | Good | — | $Custom/user |
|
MI
Miro
|
Good | Excellent | Good | Fair | Excellent | Fair | Excellent | Good | ★ None | $None/user |
|
UX
UXPressia
|
Fair | Excellent | Good | Good | Fair | Fair | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for Smaply
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Smaply
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists