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Simulatte
Decision Engineering for consumer brands.
About Simulatte
Simulatte is a Decision Engineering platform that helps consumer brands route consequential commercial decisions — pricing, positioning, ad concepts, and product launches — through calibrated synthetic populations before committing real budget. The platform builds decision-ready AI agents structured around 133 correlated attributes, an immutable Core Memory, and a volatile Working Memory, creating a cognitive loop that perceives, reflects, and decides. Each synthetic population comprises 200+ distinct behavioral profiles with persistent identity and working memory. Simulatte's populations are benchmarked against Pew Research data, achieving 88.7% distribution accuracy across 15 attitudinal questions and 85.3% accuracy against the Pew + CSDS-Lokniti India benchmark. In independent benchmarking involving 5,878 SHA-256 verified API calls, Simulatte landed 4.9× closer to the human self-consistency ceiling than average frontier LLMs. Brands submit a brief answering five intake questions, the calibrated population runs against the decision scenario, and a Decision Artifact is delivered same-day — including a recommendation, forecast, confidence interval, and Calibration Card showing historical hit rates. Every decision run through the platform feeds a compounding calibration index, meaning predictions sharpen with each engagement. Simulatte offers productized templates for ad concept resonance testing, pricing resistance simulation, concept validity testing, and more, with pricing tiers for single runs, recurring operator use, and custom studio engagements.
Challenges It Solves
- Consumer brands making seven-figure decisions using unreliable methods like focus groups, gut instinct, and demographic personas that fail to predict real buyer behavior
- Research that validates decisions already made rather than testing them before budget is committed
- Inability to forecast how different buyer segments will respond to pricing, ad concepts, positioning, or new product launches without expensive real-world tests
- Lack of calibrated, compounding insight that improves over time — leading to repeated research costs without cumulative accuracy gains
Use Cases
Ad Concept Resonance Testing
Brands submit ad creative variants which are scored across 200 calibrated personas to identify the winning concept before media spend is committed. Output includes a heatmap and Calibration Card.
Pricing Resistance Simulation
Simulates where the price breakpoint lies for a given buyer segment — identifying the point at which a feature becomes a barrier — before any pricing decision is finalized.
Concept Validity Testing
Validates a product or campaign concept before investing in production by surfacing which buyer segments will convert and which will bounce.
Market Entry Strategy
Tests multiple market entry strategies — including channel, messaging, and endorsement variables — across synthetic personas representing target geographies, as demonstrated in the Tier 2/3 India case study.
Pricing
Custom pricing — built for your team
Simulatte pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
200+ behavioral profiles built on 133 correlated attributes, benchmarked against Pew Research for 88.7% distribution accuracy
Every simulation delivers a recommendation, forecast, confidence interval, and Calibration Card — same day
Every decision run feeds the calibration index, sharpening predictions with each engagement across the platform
Five pre-built templates covering ad concept resonance, pricing resistance, concept validity, and more
85.3% accuracy against Pew + CSDS-Lokniti India benchmark across religion, caste, region, language, and political lean
Agents retain immutable Core Memory across engagements while Working Memory resets, enabling compounding accuracy at reduced cost
What Reviewers Say
What works well
- Independently benchmarked calibration — 88.7% Pew distribution accuracy and 4.9× closer to human self-consistency ceiling than frontier LLMs in verified testing
- Same-day Decision Artifact delivery with confidence intervals and historical hit-rate Calibration Cards included on every run
- Compounding accuracy model means predictions improve over time as more decisions are routed through the platform
- Strong India-specific modeling capability with 85.3% accuracy across five intersecting cultural axes
Common concerns
- Very early-stage company founded in February 2026 with a small body of published work — only five client engagements and six research studies completed at time of writing
- Pricing is not publicly disclosed; all tiers require direct contact to request pricing alignment
- Current geographic focus is heavily India-centric; EU and LATAM expansion is listed as in progress but not yet live
Reviews
No reviews yet for Simulatte
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Simulatte in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Access to Simulatte platform account
- Defined decision brief and target buyer segment
- Clear success metrics for the decision being tested
Configuration Options
- Template selection (Ad Concept Resonance, Concept Validity, Pricing Resistance, etc.)
- Buyer segment specification
- Success criteria and decision deadline input
- Calibration Card review and confidence threshold setting
How Simulatte Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Simulatte This product
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Excellent | Good | Fair | Good | Poor | Fair | Good | Fair | — | $Custom/user |
|
QU
Qualtrics
|
Good | Good | Excellent | Poor | Excellent | Good | Fair | Excellent | ★ None | $None/user |
|
SM
SurveyMonkey (Momentive)
|
Fair | Excellent | Good | Good | Good | Good | Excellent | Good | ★ None | $None/user |
|
RE
Remesh
|
Good | Good | Good | Fair | Fair | Fair | Good | Good | ★ None | $None/user |
A Virtual Delivery Center for Simulatte
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Simulatte
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists