Score your B2B SaaS homepage across 8 behavioral psychology dimensions
SignalScore is a free 8-dimension homepage analysis tool for B2B SaaS companies, developed by Sextant Labs. It evaluates a company's homepage across eight dimensions rooted in behavioral psychology and conversion research: The 5-Second Verdict (Value Proposition Clarity), The Story Arc (Message Hierarchy & Flow), The Mirror Test (Customer-Centricity), The Status Quo Tax (Stakes & Cost of Inaction), The Safety Net (Risk Reduction & Confidence), The Proof Stack (Credibility & Social Proof), The Logo Test (Competitive Differentiation), and The Close (Conversion Architecture). Users submit their homepage URL and receive a scored breakdown (0-100) with benchmarks, color-coded, delivered in minutes. The tool is based on research from Kahneman, Cialdini, Gartner/CEB, Baymard Institute, and others. As a free tool, SignalScore helps B2B companies identify where their messaging converts and where it leaks pipeline. It also provides published teardowns of real B2B SaaS homepages with scores.
Evaluate the effectiveness of a B2B SaaS homepage messaging across 8 behavioral psychology dimensions.
Compare your homepage score against industry benchmarks and competitor teardowns published by Sextant Labs.
Identify specific dimensions where your homepage underperforms to prioritize improvements for higher conversion.
SignalScore pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Assesses if a first-time visitor understands why the product matters within 5 seconds based on BJ Fogg's research.
Evaluates message hierarchy and flow, ensuring the page tells a coherent story rather than throwing disconnected claims, based on Nielsen Norman Group research.
Measures how well the page communicates the stakes and cost of inaction, leveraging Prospect Theory (Kahneman & Tversky).
Scores credibility and social proof elements like testimonials, case studies, and logos, based on Cialdini's principles.
Evaluates conversion architecture, including calls-to-action and friction reduction, based on conversion science research.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
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Classification: None
None DPA available
Not disclosed
✗ Not supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
SignalScore This product
|
Good | Excellent | Fair | Excellent | Fair | Poor | Excellent | Good | — | $Custom/user |
|
HJ
Hotjar
|
Good | Excellent | Good | Fair | Excellent | Fair | Excellent | Good | ★ None | $None/user |
|
LO
Lucky Orange
|
Fair | Excellent | Fair | Good | Good | Fair | Excellent | Good | ★ None | $None/user |
|
FS
FullStory
|
Excellent | Good | Excellent | Poor | Excellent | Good | Good | Excellent | ★ None | $None/user |
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