All-in-One Trade Show Management Software
ShowGo by Seattle Software is an all-in-one trade show management software designed to streamline the entire planning and execution process for trade shows and events. It enables multiple users to manage logistics, budgets, expenses, return on objective (ROO), scheduling, inventory, and more, all within a centralized platform. Built by trade show coordinators for trade show coordinators, ShowGo integrates key tasks into one easy-to-use solution, empowering teams to communicate, collaborate, and excel throughout the complete event life cycle. Its hybrid technology combines the power of software with internet connectivity, offering both hosted and network deployment options. The software features robust financial modules, extensive reporting, a time-saving event duplication wizard, exhibit management, asset and inventory tracking, task and event timeline management, and document management. With over 50 interactive and customizable reports, powerful ROI tracking, and integration with Outlook, ShowGo provides a comprehensive solution for managing trade show programs efficiently. The software is modeled after Outlook for ease of use and operates faster than many web-based options by residing on a network or cloud, minimizing browser refreshes. ShowGo ensures secure data with automatic backups every five minutes and includes pre-programmed drop-down lists for common tasks, budgets, airports, airlines, venues, and vendors to save time. By offering a single shared source of data, teams can access limited views as assigned, ensuring security and collaboration. ShowGo is an award-winning solution recognized for its innovation and reliability in trade show management.
Plan and manage all aspects of exhibiting at trade shows, from logistics to budget tracking.
Track and manage inventory of exhibit materials and assets.
Monitor budgets, expenses, and ROI for trade show programs.
Enable multiple users to access and update event data simultaneously.
ShowGo pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Robust financial module with currency converter and budget templates
Enhanced asset tracking and inventory management module
Calendar for events, task timeline, and resource scheduling
50+ interactive and customizable reports
Time-saving tool to duplicate similar events
Easily communicate with personnel via mobile app
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Integration with Microsoft Outlook for syncing emails, calendars, and contacts.
Export reports and data to Microsoft Excel for further analysis.
Export reports and documents to Microsoft Word.
Export reports and documents as PDF files.
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AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
ShowGo This product
|
Fair | Excellent | Good | Fair | Poor | Good | Good | Good | — | $Custom/user |
|
EP
Exhibitor Portal
|
Fair | Good | Good | Fair | Fair | Fair | Good | Good | — | $Custom/user |
|
EG
EventGeek
|
Fair | Good | Good | Fair | Good | Good | Good | Good | — | $Custom/user |
|
TK
Trade Show King
|
Poor | Fair | Poor | Good | Fair | Poor | Fair | Fair | — | $Custom/user |
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Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists