Shift72

Shift72 is a New Zealand-based company specializing in secure, white-label video-on-demand (VOD) platforms tailored for the entertainment industry. Established in 2008, Shift72 has become a trusted partner for film festivals, cinemas, and content creators, offering customizable streaming solutions that prioritize security, scalability, and user experience.

Key Features:

1. Platform Management:

   • Drag-and-Drop Curation: Easily build and manage your content library with intuitive drag-and-drop functionality, allowing for efficient organization and presentation.

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   • Video Content Management System (CMS): Streamline your workflow with a user-friendly CMS that simplifies content upload, metadata editing, and publishing processes.

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   • User Management Tools: Gain comprehensive control over user accounts, including the ability to view purchase histories, issue refunds, and manage access permissions.

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2. Security:

   • Studio-Grade Digital Rights Management (DRM): Protect your content with advanced DRM systems that meet the stringent requirements of major studios and distributors.

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   • Forensic Watermarking: Deter unauthorized distribution by embedding unique identifiers into your videos, enabling traceability of leaks.

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   • Geo-Blocking and VPN Detection: Control content accessibility by implementing geographical restrictions and detecting proxy usage to prevent unauthorized access.

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3. Monetization Options:

   • Transactional VOD (TVOD): Offer content on a pay-per-view basis, allowing users to rent or purchase individual titles.

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   • Subscription VOD (SVOD): Provide subscription-based access to your content library, fostering recurring revenue streams.

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   • Advertising VOD (AVOD): Integrate advertising into your platform to monetize content through ad placements, catering to audiences preferring free access.

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4. Multi-Device Support:

   • Cross-Platform Compatibility: Deliver seamless streaming experiences across various devices, including desktops, smartphones, tablets, and smart TVs.

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   • Customizable Apps: Develop branded applications for popular platforms, enhancing accessibility and user engagement.

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5. Data and Analytics:

   • Real-Time Reporting: Access detailed analytics on audience engagement, content performance, and sales metrics to inform strategic decisions.

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   • User Behavior Insights: Analyze viewing patterns and preferences to tailor content offerings and marketing efforts effectively.

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Use Cases:

• Film Festivals: Shift72 has facilitated online editions for renowned festivals such as TIFF, Sundance, Cannes, and SXSW, enabling them to reach global audiences during the COVID-19 pandemic.

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• Cinemas: Extend the cinematic experience to viewers' homes by offering a branded VOD platform, maintaining audience engagement beyond physical screenings.

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• Content Creators and Distributors: Launch personalized streaming services to distribute content directly to audiences, bypassing traditional distribution channels.

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Conclusion:

Shift72 stands out as a robust and secure VOD solution, empowering organizations to deliver high-quality streaming experiences under their own brand. Its comprehensive feature set, commitment to security, and adaptability make it a preferred choice for entities aiming to establish or enhance their digital content distribution platforms.

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