Shift72 is a New Zealand-based company specializing in secure, white-label video-on-demand (VOD) platforms tailored for the entertainment industry. Established in 2008, Shift72 has become a trusted partner for film festivals, cinemas, and content creators, offering customizable streaming solutions that prioritize security, scalability, and user experience.
Key Features:
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Platform Management:
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Drag-and-Drop Curation: Easily build and manage your content library with intuitive drag-and-drop functionality, allowing for efficient organization and presentation.
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Video Content Management System (CMS): Streamline your workflow with a user-friendly CMS that simplifies content upload, metadata editing, and publishing processes.
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User Management Tools: Gain comprehensive control over user accounts, including the ability to view purchase histories, issue refunds, and manage access permissions.
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Security:
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Studio-Grade Digital Rights Management (DRM): Protect your content with advanced DRM systems that meet the stringent requirements of major studios and distributors.
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Forensic Watermarking: Deter unauthorized distribution by embedding unique identifiers into your videos, enabling traceability of leaks.
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Geo-Blocking and VPN Detection: Control content accessibility by implementing geographical restrictions and detecting proxy usage to prevent unauthorized access.
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Monetization Options:
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Transactional VOD (TVOD): Offer content on a pay-per-view basis, allowing users to rent or purchase individual titles.
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Subscription VOD (SVOD): Provide subscription-based access to your content library, fostering recurring revenue streams.
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Advertising VOD (AVOD): Integrate advertising into your platform to monetize content through ad placements, catering to audiences preferring free access.
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Multi-Device Support:
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Cross-Platform Compatibility: Deliver seamless streaming experiences across various devices, including desktops, smartphones, tablets, and smart TVs.
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Customizable Apps: Develop branded applications for popular platforms, enhancing accessibility and user engagement.
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Data and Analytics:
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Real-Time Reporting: Access detailed analytics on audience engagement, content performance, and sales metrics to inform strategic decisions.
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User Behavior Insights: Analyze viewing patterns and preferences to tailor content offerings and marketing efforts effectively.
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Use Cases:
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Film Festivals: Shift72 has facilitated online editions for renowned festivals such as TIFF, Sundance, Cannes, and SXSW, enabling them to reach global audiences during the COVID-19 pandemic.
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Cinemas: Extend the cinematic experience to viewers' homes by offering a branded VOD platform, maintaining audience engagement beyond physical screenings.
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Content Creators and Distributors: Launch personalized streaming services to distribute content directly to audiences, bypassing traditional distribution channels.
Conclusion:
Shift72 stands out as a robust and secure VOD solution, empowering organizations to deliver high-quality streaming experiences under their own brand. Its comprehensive feature set, commitment to security, and adaptability make it a preferred choice for entities aiming to establish or enhance their digital content distribution platforms.
