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Sherlock
The engagement and insights layer built for B2B SaaS.
About Sherlock
Sherlock is a product engagement analytics platform designed for B2B SaaS companies. It gives organizations access to vital product engagement data needed to grow revenue, moving beyond static metrics like last active to provide real engagement scoring. The platform provides account health at a glance, helping teams understand what's changing and act before churn or missed opportunities arise. Sherlock offers 0–100 engagement scores at both account and user levels, dynamic behavior-based segmentation, and a Signals Feed that delivers daily and weekly roll-ups of important changes. It integrates with tools like Segment, PostHog, Amplitude, Mixpanel, Slack, HubSpot, Salesforce, and Intercom. AiDOOS can enhance Sherlock's deployment by providing managed infrastructure, custom integrations, and AI-driven analytics augmentation to accelerate insight generation and expand enterprise readiness.
Challenges It Solves
- Understanding which accounts are at risk of churn
- Identifying expansion-ready accounts
- Cutting through noise of raw event streams
- Aligning teams around a single view of customer health
Use Cases
Reduce Churn
Identify at-risk accounts early based on declining engagement scores and behavioral shifts.
Drive Expansion
Find accounts ready to grow based on high engagement and activation milestones.
Improve Activation
Guide users to value faster by tracking activation milestones and segmenting stalled users.
Product Signals
Turn raw usage data into team-ready insights with AI summaries and daily signals.
Pricing
Custom pricing — built for your team
Sherlock pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
0–100 engagement scores for accounts and users based on weighted behaviors.
Build behavior-based segments that update continuously as product usage changes.
Daily and weekly roll-ups of important changes delivered to Slack.
Automated plain-language summaries explaining what changed and why.
Connect with Segment, PostHog, Amplitude, Mixpanel, Slack, HubSpot, Salesforce, Intercom.
Access scores, segments, and summaries via API for custom workflows and AI agents.
What Reviewers Say
What works well
- Provides clear 0–100 engagement scores for both accounts and users.
- Dynamic segmentation updates in real time based on product usage.
Common concerns
- Pricing is based on Monthly Active Accounts, which may become costly for large customer bases.
- Relatively new product with limited third-party reviews and case studies.
Reviews
No reviews yet for Sherlock
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
HubSpot
Sync product engagement insights into HubSpot. Accoil panel shows engagement scores and segments inside HubSpot CRM.
Salesforce
Push engagement metrics, activation status, and adoption data into Salesforce custom fields and objects.
Intercom
Display engagement scores and account health inside Intercom Inbox for smarter conversations.
Segment
Ingest product events from Segment to power engagement scores and segmentation.
Slack
Receive daily and weekly engagement summaries, instant alerts, and signals via Slack.
PostHog
Connect PostHog product analytics to automatically compute engagement scores.
Amplitude
Import events from Amplitude to drive engagement scoring and segmentation.
Mixpanel
Use Mixpanel event data to build engagement scores and behavioral segments.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy Sherlock in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active product analytics setup (Segment, PostHog, Amplitude, Mixpanel, or direct events)
- Admin access to connect data source
- CRM access for integration (HubSpot or Salesforce)
Configuration Options
- Choose data source from supported analytics tools
- Configure engagement score weights and behaviors
- Set up Signal Feed cadence and Slack channel
How Sherlock Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Sherlock This product
|
Good | Excellent | Good | Good | Good | Fair | Excellent | Good | — | $Custom/user |
|
PE
Pendo
|
Excellent | Good | Excellent | Fair | Excellent | Good | Good | Good | ★ None | $None/user |
|
CZ
ChurnZero
|
Good | Good | Excellent | Fair | Excellent | Fair | Moderate | Excellent | ★ None | $None/user |
|
GS
Gainsight
|
Excellent | Fair | Excellent | Poor | Excellent | Fair | Moderate | Excellent | ★ None | $None/user |
A Virtual Delivery Center for Sherlock
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Sherlock
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists