★ 4.5 · 151 reviews
Sequel.io
Host webinars on your domain with AI-driven action.
AiDOOS Verified
SAAS
Marketing
Live in 72 hours
About Sequel.io
Sequel is a webinar and virtual event platform that allows businesses to host events natively on their own website, keeping the audience on their domain and ensuring all behavioral data stays within their ecosystem. Unlike traditional webinar platforms that send attendees to a third-party site, Sequel embeds the full event experience—registration, live sessions, and on-demand replays—directly on the company's website. This approach preserves brand identity and enables deeper integration with CRM systems, such as Salesforce and HubSpot, for real-time lead scoring and follow-up. Sequel's platform includes features like customizable landing pages, engagement tools (polls, Q&A, chat), simulive capabilities, and AI-powered repurposing of content into social posts and articles. It also offers comprehensive analytics and integrations with marketing automation tools, making it a powerful solution for B2B marketing teams looking to drive pipeline and revenue from their events.
Challenges It Solves
- Lost attendee data and context when sending users to third-party webinar platforms
- Poor brand experience due to off-site hosting
- Fragmented tool stack requiring multiple platforms for webinars, video hosting, landing pages, and analytics
- Inability to quickly turn event content into marketing assets
Screenshots
Use Cases
Webinar-Led Growth
Run webinars and virtual events on your website to drive registrations, engagement, and conversions.
Field Marketing
Manage in-person events and field marketing campaigns within the Sequel platform.
Product Education and Onboarding
Use webinars for product education, customer onboarding, and certification programs.
Pricing
Most Popular
Most popular
Growth
For teams needing unlimited sessions, up to 3,000 attendees, advanced registration, customization, and engagement features.
$833/user
billed monthly ·
- Unlimited sessions
- 3-hour session duration
- Advanced registration
- Email customization
- Brand customization
- Audience engagement (chat, polls, breakout rooms)
- Media Hub with simulive
Enterprise
Custom plan for larger attendee volumes with additional features like custom session duration, unlimited concurrent sessions, and advanced landing pages.
Custom
contact AiDOOS for pricing
- Everything in Growth
- Custom session duration
- Unlimited concurrent sessions
- Drag & drop email editor
- Advanced registration (waitlist, block domains)
- Drag & drop landing pages
- In-person events (add-on)
Key Features
Run webinars and virtual events directly on your own website, fully branded and without redirecting attendees.
Automatically repurpose event content into social posts, articles, and video clips to drive traffic and conversions.
Native integrations with Salesforce, HubSpot, Marketo, Eloqua, and Pardot to sync engagement data in real time.
Chat, polls, Q&A, and breakout rooms to keep attendees engaged during live sessions.
End-to-end analytics tracking attendee behavior, engagement, and campaign attribution across the entire website.
Central hub for on-demand replays, video editing, and organizing all event content.
What Reviewers Say AI-synthesized from 151 reviews
What works well
- Hosts webinars on your own domain, preserving brand and capturing full buyer context.
- Seamless CRM integration enables real-time lead routing and pipeline attribution.
- AI-driven features help repurpose content and automate event creation.
Common concerns
- Requires embed setup and may require developer resources for full integration.
Reviews
151 verified reviews4.5
★★★★☆
out of 5 · 151 reviews
By segment
Enterprise7%
Mid-Market93%
M
Mid-Market (51-1000 emp.)
"Simple, Highly Customizable Webinar Registration Embedded on Your Site"
The ease of use and expanded customization options are what I appreciate most. Embedding registration and on-demand pages directly into our website keeps attendees on our site rather than redirecting them. The only challenge is that in financial services, strict security settings can block some customers, requiring us to help them whitelist Sequel—other tools are so widely used that this isn't an issue. We rebranded to present a more modern image, and Sequel gives us a sleeker webinar presence that reflects well on our brand. We also use AI company-wide, specifically Claude, and Sequel's integration with Claude speeds up post-event email nurtures and social clip production.
W
Wedding Blogger
"Top-Notch Event Marketing Platform"
We love the ability to fully customize our virtual stages, upload media in advance for a smooth show flow, and use audience engagement tools while hosting webinars on our own website. Their support team is incredibly helpful. One thing I'd like is the ability to run test runs for events without creating duplicate events. We use Sequel for customer webinars, roundtables, and all virtual events, including our flagship Demo Dundies, which mix pre-recorded, in-person, and live segments. It handles all these formats well, and the analytics and HubSpot integration are robust.
S
Small-Business (50 or fewer emp.)
"User-Friendly Platform with HubSpot Integration That Boosts Engagement"
Sequel.io is very easy to use. The interface is clean and straightforward, making it simple to find the features we rely on. It integrates directly with HubSpot and has helped us consistently engage new prospects and MQLs. Unfortunately, many features are locked behind a paywall. We can't allocate more budget strictly for a webinar tool, but having deeper analytics would be useful. The AI capabilities are also somewhat limited. We use Sequel.io for hosted webinars featuring guests on employee well-being topics or live product demos. The recurring events are efficient and require minimal setup. Once configured, it's easy to use on an ongoing basis for our content needs.
M
Marketing Manager
"Ideal for Webinars with Smooth Integration"
Sequel.io works perfectly for our company webinars in the HR tech space, letting us run tailored event series. It provides a solid ecosystem for managing all our webinars and programs. The AI editing for finding viral clips is fantastic, and the HubSpot integration supports our marketing efforts well. A major benefit is keeping attendees on our site—great for SEO—with 200-300 people staying for forty minutes, which is hugely beneficial. It's also more data-driven, and hosting on our site has been transformative. Setup was quick, and support was available throughout. I do wish the HubSpot integration were more advanced. Sequel.io provides a robust platform for webinars and programs, with AI editing and transcripts. It connects with HubSpot for marketing, keeps guests on-site for SEO, and enhances our overall experience.
S
Small-Business (50 or fewer emp.)
"Brandable and User-Friendly Webinar Hosting with Minor Glitches"
The webinars are highly customizable to match our branding, which I love. It's straightforward for both our team and attendees—registration and joining don't require Zoom or any account creation. We can host the registration form and webinars on our own site, which is a big plus. Getting started with Sequel.io is intuitive for creating webinars and bringing team members on board. However, there are occasional glitches when loading post-event analytics. The support team suggested using incognito mode, which usually works, so it seems to be a cookie issue, but it's still annoying, and others have experienced it too. We use Sequel.io for webinars with a branded experience, making it easy for attendees to join without accounts and simplifying registration directly on our website.
M
Marketing Campaign Manager
"Modern and Flexible Webinar Interface"
Sequel.io's UI is far superior to any other webinar tool I've used—it feels more polished, seamlessly integrates with our brand, and offers greater flexibility. Both the backend and the attendee experience are modern, high-performing, and integrate well with Marketo. Occasionally, I come across limitations that seem out of place for a modern tool, or features that are buried in the settings. That said, the support team is responsive and receptive to feedback. Webinars are a key channel for us, and we wanted a more contemporary, integrated experience. Previous tools felt detached from our brand and created barriers for attendees. Having the video player embedded in a webpage we control is much simpler.
D
Director of Demand Generation
"Reliable and Simple Webinar Hosting That Boosts Content Production"
Sequel.io solves a common marketing pain point by making it easy to host webinars and live talks directly on our own site, which has really elevated our content strategy. There are a few features that could be improved, like refining the UI and automating the switch to on-demand after webinars, but it's already been a game-changer. Centralizing website integration, sign-ups, and tracking in one portal has streamlined everything. We've had zero performance problems during live sessions, all at a very reasonable cost. Their support team was helpful from implementation and continues to be two years later.
M
Marketing Technology & Operations Manager
"All-in-One Webinar Solution with Great User Experience"
Sequel.io brings our entire webinar workflow into one platform—registration, live streaming, engagement, and follow-up all happen seamlessly. The interface is sleek and intuitive, making it a pleasure to use. It's also very adaptable, with multi-language support and impressive AI features like dubbing. Our Customer Success Manager is always on hand and helps us maximize the platform's value. Integrations with HubSpot, Salesforce, and even Claude have been effortless. Getting started was simple, and I'd rate it a perfect 10. The only thing missing for us is email analytics—post-event emails sent through Sequel.io don't show open or click stats, leaving us in the dark. I've mentioned this to our CSM and hope it's on the roadmap.
D
Demand Generation Manager
"Top-Notch Webinar Solution with Strong Marketo Integration and Higher Conversions"
After trying many webinar platforms, Sequel stands out as the best. With its comprehensive feature set and smooth Marketo integration, it's cut down a lot of manual tasks. The platform has boosted our conversion rates by delivering a stellar webinar experience and effectively nurturing leads during and after events. The UI is clean and easy to navigate for both our team and attendees, and we've had none of the performance issues we saw with other tools like Zoom or ON24. One minor gripe is that some controls feel scattered—for instance, setting up a poll involves multiple steps across different sections. It's a small inconvenience, but consolidating those would be nicer. Previously, we had to juggle several programs to route leads and manage statuses, and customization was limited because webinars had to be hosted within the platform. Now, all that has been simplified, and webinars are no longer a hassle.
D
Director, Field Marketing
"Simple Onboarding, User-Friendly Design, and Outstanding Support"
Bringing Sequel on board was a breeze, and the platform is intuitive enough that we didn't need extensive training. The standout feature, though, is their support—they've been incredibly responsive and helpful via chat whenever we've had questions. Setting up the WordPress integration was also straightforward, and the AI tools have done a great job turning our webinar recordings into blog posts and short videos. We did run into a couple minor hiccups with registration forms, but the team stepped in quickly to sort things out. On the pricing side, I'm not thrilled that custom landing pages require an extra fee. Overall, it's helped us run both webinars and in-person events, boosting attendance through automated reminders and calendar invites.
Enterprise Readiness
SOC 2
Identity & Access
SSO✓ SAML
RBAC✓ None
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residencyUS, EU
Data export
Right to erasure✗
Integrations
HS
HubSpot
Sync Sequel webinars with HubSpot Marketing Events to bring first-party engagement intelligence directly to Contact records.
MK
Marketo
Sync Sequel sessions with Marketo Programs to natively track event attendance, attendee interaction and engagement seamlessly.
SF
Salesforce
Easily capture new leads into Salesforce pipelines using the native integration with Sequel.
PD
Pardot
Connect Pardot forms with Sequel and send engagement data to Pardot.
EL
Eloqua
Connect Sequel with Eloqua to seamlessly sync engagement data.
ZP
Zapier
Connect Sequel events to 1000+ other apps via Zapier integration.
WP
WordPress
Automatically sync Sequel events to a WordPress website with the 1-click CMS integration.
WF
Webflow
Automatically sync Sequel events to a Webflow website with the 1-click CMS integration.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
No data available
Sub-processors
No data available
Right to Erasure
No data available
Change Notifications
No data available
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Sequel.io in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
2-4 weeks
Time to value
Prerequisites
- Admin access to the website domain for embedding
- CRM credentials for integration setup
- Active Sequel subscription
Configuration Options
- Custom branding and domain setup
- Integration configuration with CRM and CMS
- Event registration form customization
How Sequel.io Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
Sequel.io This product
|
Excellent | Excellent | Good | Good | Good | Good | Excellent | Excellent | ★ 4.5 | $Custom/user |
|
ZW
Zoom Webinars
|
Good | Good | Good | Fair | Good | Good | Good | Good | — | $Custom/user |
|
ON
ON24
|
Good | Fair | Excellent | Poor | Good | Fair | Fair | Good | — | $Custom/user |
|
GW
GoTo Webinar
|
Fair | Good | Fair | Good | Good | Good | Good | Good | — | $Custom/user |
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for Sequel.io
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Sequel.io
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists
Implementation Timeline
1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning
Frequently Asked Questions
How does Sequel differ from Zoom Webinars or ON24?
Sequel runs webinars natively on your own website, so your audience never leaves. This preserves behavioral context and keeps all tracking data on your domain.
Do I need to rebuild my website to use Sequel?
No, Sequel uses a lightweight embed code, similar to adding a video player, so you can integrate it quickly without rebuilding your site.
Does Sequel support integrations with my existing tech stack?
Yes, Sequel integrates natively with major CRMs like Salesforce, HubSpot, Marketo, and Eloqua, and also supports Zapier for 1000+ other apps.
What kind of analytics does Sequel provide?
Sequel tracks engagement across your entire website, including product pages, blogs, and UTMs, and feeds that data into your CRM.
Can Sequel be used for virtual summits and multi-day events?
Yes, Sequel supports multi-day virtual summits, in-person events, and simulive webinars, all hosted on your own site.
Is Sequel suitable for enterprise use?
Yes, Sequel offers enterprise-grade features like dedicated customer success, global infrastructure with data residency options, and compliance built in.