Connect real-time customer insights with operational signals to power unique engagement.
SAP Engagement Cloud, formerly SAP Emarsys, is a customer engagement platform designed to help businesses deliver personalized experiences across marketing, sales, and service. The platform unifies customer data from various touchpoints, leveraging AI-driven insights to automate and optimize campaigns. It enables omnichannel orchestration, including email, SMS, push notifications, and in-app messaging. The solution integrates with SAP's ecosystem and third-party tools, allowing for seamless data flow. For retail and apparel sectors, it offers industry-specific capabilities like product recommendations and loyalty management. With AiDOOS integration, deployment can be accelerated and adoption enhanced through managed implementation services, ensuring businesses maximize ROI from the platform. As part of SAP's experience management portfolio, it aims to bridge operational signals (e.g., purchase history, inventory) with real-time customer behavior to drive contextual engagement. The product focuses on empowering brands to build lasting customer relationships through relevant interactions at scale.
Drive repeat purchases by delivering personalized rewards and offers based on purchase history and preferences.
Automatically send targeted emails or push notifications to users who abandon their shopping carts, reminding them to complete the purchase.
Use AI to suggest products based on browsing behavior, past purchases, and demographic data, increasing average order value.
SAP Engagement Cloud (formerly SAP Emarsys) pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Unify customer data from multiple sources into a single profile for real-time insights.
Leverage machine learning to deliver personalized content, offers, and recommendations.
Design and execute campaigns across email, SMS, push notifications, and more.
Forecast customer behavior and optimize engagement strategies using predictive models.
Track performance metrics with intuitive dashboards and automated reporting.
Seamlessly connect with SAP ERP, CRM, and other systems for a unified view.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Integrates customer engagement with e-commerce platform for personalized marketing.
Connects customer identity and profile data for unified engagement.
Sync customer data and marketing campaigns with Salesforce CRM.
Integrate with Shopify store for personalized marketing campaigns.
Sync audience segments and conversion data with Google Ads.
Connect with Facebook for targeted advertising and audience sync.
Classification: None
None DPA available
Not disclosed
✗ Not supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
S
SAP Engagement Cloud (formerly SAP Emarsys) This product
|
Good | Good | Excellent | Fair | Good | Good | Fair | Excellent | — | $Custom/user |
|
SM
Salesforce Marketing Cloud
|
Excellent | Fair | Excellent | Poor | Excellent | Good | Fair | Good | ★ None | $None/user |
|
HS
HubSpot Marketing Hub
|
Good | Excellent | Good | Good | Excellent | Excellent | Excellent | Excellent | ★ None | $800/user |
|
OE
Oracle Eloqua
|
Excellent | Fair | Excellent | Poor | Good | Fair | Fair | Good | ★ None | $None/user |
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists