Marketing measurement and attribution platform connecting siloed marketing, sales and customer data.
Ruler Analytics is a marketing measurement and attribution platform designed to bridge the gap between marketing, sales, and customer data. By connecting these siloed data sources, it provides a complete view of the customer journey from first touch to final conversion. The platform accurately attributes revenue at the channel, campaign, and keyword level, enabling marketers to understand which activities drive the most value. With features like multi-touch attribution, call tracking, and integration with popular CRM and analytics tools, Ruler Analytics helps businesses optimize their marketing spend and improve ROI. AiDOOS enhances deployment and adoption by offering streamlined onboarding, dedicated support, and tailored configurations that align with specific business needs. The solution is ideal for B2B and lead generation companies looking to move beyond last-click attribution and gain deeper insights into their marketing performance. Ruler Analytics empowers organizations to make data-driven decisions, allocate budgets efficiently, and ultimately grow revenue through a clearer understanding of their customer's path to purchase.
Identify which channels and campaigns drive the most revenue to optimize marketing spend.
Trace leads back to the original marketing touchpoint, including offline sources like phone calls.
Unify data between sales and marketing teams to provide a single source of truth for customer interactions.
Ruler Analytics pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Attribute revenue across all touchpoints in the customer journey.
Track phone calls from marketing campaigns and attribute them to revenue.
Seamlessly connect with Salesforce, HubSpot, and other CRMs.
Build tailored dashboards to monitor KPIs that matter to your business.
Track closed-loop revenue from first touch to final sale.
View up-to-the-minute data on campaign performance and attribution.
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Sync attribution data to Salesforce for revenue tracking.
Integrate with HubSpot CRM for lead attribution.
Connect Google Analytics for enhanced attribution data.
Track ad spend and conversions from Google Ads.
Measure Facebook ad performance with attribution.
Integrate with Dynamics 365 for revenue attribution.
Connect Marketo for automated marketing attribution.
Sync attribution data to Pipedrive CRM.
Classification: None
None DPA available
Not disclosed
✗ Not supported
None
Not assessed
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
R
Ruler Analytics This product
|
Excellent | Good | Excellent | Fair | Good | Poor | Good | Excellent | — | $Custom/user |
|
GA
Google Analytics 4
|
Excellent | Good | Good | Excellent | Excellent | Good | Excellent | Fair | ★ None | $None/user |
|
HM
HubSpot Marketing Hub
|
Good | Excellent | Good | Fair | Excellent | Good | Excellent | Excellent | ★ None | $None/user |
|
AA
Adobe Analytics
|
Excellent | Poor | Excellent | Poor | Excellent | Fair | Poor | Good | ★ None | $None/user |
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Pay for results, not hours
Clear deliverables at each phase
Access to certified specialists