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RealEye
Online Research Platform with Webcam Eye-Tracking
About RealEye
RealEye is an online research platform that uses webcam eye-tracking to analyze user attention and behavior. It allows researchers to create studies, track participants remotely, and analyze data instantly in a web browser. The platform uses AI and deep neural networks to predict gaze points with accuracy around 106-110 pixels, enabling button-level precision. It supports various stimuli including images, videos, and live websites. RealEye offers features such as heatmaps, gaze plots, fixation analysis, areas of interest (AOI), and facial coding to measure emotions. It integrates with survey tools and panel providers, and provides CSV exports and API access. The platform is GDPR compliant and does not store panelist videos or images. RealEye is used by academics, user experience researchers, and market research professionals for remote usability testing, advertising effectiveness studies, and attention research. With AiDOOS, deployment and adoption of RealEye can be enhanced through managed services, custom integrations, and automated workflows, allowing organizations to scale their eye-tracking studies efficiently.
Challenges It Solves
- Need to understand user attention and engagement on digital content
- Conduct remote usability testing without expensive hardware
- Measure emotional responses and attention in market research studies
- Analyze gaze patterns and fixations to optimize website design
Screenshots
Use Cases
Usability Testing
Analyze how users interact with websites or apps to identify usability issues.
Advertising Effectiveness
Measure attention and emotional response to ads to optimize creative design.
Academic Research
Conduct studies on visual attention, perception, and cognitive processes.
Product Design
Evaluate design prototypes and understand where users focus on the interface.
Pricing
Custom pricing — built for your team
RealEye pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Predict gaze points using AI and a standard webcam
Visualize aggregated attention and individual gaze paths
Define regions on stimuli and get interaction statistics
Measure emotions using AI-based facial expression analysis
Quantify dynamic visual attention using fixation and saccade data
Add follow-up questions and integrate with external survey tools
What Reviewers Say
What works well
- No specialized hardware required; uses standard webcam
- Accurate gaze prediction (around 106-110 pixels)
- Supports a variety of stimuli: images, videos, live websites
- GDPR compliant
Common concerns
- Requires good lighting and webcam quality for accurate tracking
- Not suitable for studies requiring high precision like medical applications
- Limited to desktop/laptop with webcam; mobile tracking less accurate
Reviews
No reviews yet for RealEye
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Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
SurveyMonkey
RealEye can integrate with SurveyMonkey to combine eye-tracking data with survey responses.
Qualtrics
RealEye can integrate with Qualtrics to collect eye-tracking data alongside survey responses.
Google Forms
RealEye can integrate with Google Forms via API or link sharing.
Prolific
RealEye can use Prolific to recruit participants for eye-tracking studies.
Amazon Mechanical Turk
RealEye can integrate with MTurk to recruit participants.
RealEye API
REST API to automate study creation, data export, and dynamic content injection.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy RealEye in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active RealEye account
- Modern web browser (Chrome, Firefox, Edge, Safari)
- Webcam (minimum 640x480p)
Configuration Options
- Single Sign-On (SSO) setup
- Custom study templates
- API key activation
- Team collaboration settings
How RealEye Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
R
RealEye This product
|
Good | Good | Fair | Good | Good | Good | Excellent | Excellent | — | $Custom/user |
|
TP
Tobii Pro
|
Excellent | Fair | Excellent | Poor | Good | Fair | Fair | Good | ★ None | $None/user |
|
ES
EyeSee
|
Good | Good | Fair | Good | Fair | Good | Good | Good | ★ None | $None/user |
|
ST
Sticky
|
Fair | Good | Fair | Good | Fair | Excellent | Excellent | Good | ★ None | $None/user |
A Virtual Delivery Center for RealEye
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers RealEye
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists