QualSights is a consumer insights platform that combines patented Smart Sensor hardware, an award-winning mobile participant app, and an AI-powered analysis platform to help brands understand how consumers actually use their products in real-world settings. The platform passively captures product consumption and usage data in real-time through Smart Coasters and Smart Tags — IoT devices that measure when, how often, and how much products are used — without relying on consumer recall. The QualSights Participant App enables respondents to submit video, photo, audio, and survey feedback triggered automatically at the exact moment of product usage, reducing bias and delivering highly authentic data. The AI-powered platform then transforms raw qualitative, quantitative, and sensor data into actionable narratives through automatic transcription, translation, sentiment and emotion analysis, and a drag-and-drop presentation builder. QualSights supports a full spectrum of research methodologies including in-home usage tests (IHUTs), mobile ethnographies, concept testing, shopper journey observation, and iterative product development studies. Trusted by Fortune 500 brands and guided by industry leaders from Nielsen, comScore, Kraft Foods, and other major organizations, QualSights helps brands make confident decisions at every stage of the product lifecycle — from opportunity identification through market acceleration.
Challenges It Solves
Traditional consumer research relies on human recall, leading to inaccurate and biased data about actual product usage
Brands struggle to capture authentic, in-context consumer behavior and emotional reactions in real-world settings
Converting large volumes of qualitative video and behavioral data into actionable insights is time-consuming and inefficient
Product testing studies lack precise usage frequency data to validate whether consumers are actually using products as intended
Use Cases
In-Home Usage Testing (IHUT)
Brands deploy Smart Tags and the Participant App to capture precise usage frequency and in-the-moment consumer feedback during product testing studies at home.
Concept Testing & Optimization
Research teams collect authentic video feedback from consumers reacting to product concepts, enabling teams to understand emotional responses and the 'why' behind preferences.
Shopper Journey Research
QualSights captures the first and second moments of truth in retail environments to help brands optimize pack visibility, pricing strategy, and unboxing experience.
Mobile Ethnography & Consumer Empathy
Brands observe consumers in their everyday environments through video diaries and behavioral data to identify whitespace opportunities and build deeper category empathy.
Pricing
Custom pricing — built for your team
QualSights pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
💡 Pricing insight from reviewers: QualSights does not publicly disclose pricing; it is typically sold as a project-based or enterprise engagement model targeting Fortune 500 brands.
Key Features
Patented Smart Sensors
IoT-powered Smart Coasters and Smart Tags passively capture real-time product usage frequency and duration without consumer recall
Award-Winning Participant App
Mobile app enables consumers to submit videos, photos, audio, and surveys triggered at the exact moment of product usage
Behavior-Based Triggers (XMOT Method)
Automatically triggers surveys, audio, and video capture at the precise moment a product is used for unfiltered in-the-moment feedback
Drag-and-drop presentation builder blends qualitative, quantitative, and sensor data into compelling visual narratives and video reels
Live Moderated Sessions
Supports in-depth interviews and focus groups with full backroom chat capabilities alongside self-moderated diary and IHUT studies
What Reviewers Say
What works well
Patented Smart Sensor technology eliminates reliance on consumer recall by passively capturing real-time product usage data
Combines qualitative, quantitative, and sensor data in a single integrated platform for a 360-degree consumer view
AI-powered analysis tools significantly reduce the time needed to turn raw data into actionable insights and presentations
Trusted by Fortune 500 brands and backed by executives from Nielsen, comScore, Kraft Foods, and other major industry organizations
Common concerns
Pricing is not publicly available, making it difficult to evaluate cost without contacting the sales team
Hardware-dependent Smart Sensor components add logistical complexity for large-scale or international research deployments
Reviews
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No reviews yet for QualSights
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export
Right to erasure✗
Integrations
ZO
Zoom
Used for live moderated sessions including in-depth interviews and focus groups within the QualSights platform.
Native< 1 hour
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy QualSights in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
4-6 weeks
Time to value
Prerequisites
Active QualSights account with enterprise license
Mobile devices for participant app deployment (iOS/Android)
IoT Smart Sensor hardware procurement and shipping logistics
Defined research participant recruitment panel or partner
Configuration Options
Smart Sensor assignment and product mapping per study
Behavior-based trigger rules for surveys and media capture
AI analysis settings including transcription language and sentiment thresholds
Participant management scheduling and reminder cadences
How QualSights Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
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QualSights This product
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Fair
Fair
Excellent
Good
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$Custom/user
DS
dscout
Good
Good
Good
Fair
Good
Excellent
Good
Good
★ None
$None/user
QT
Qualtrics
Excellent
Good
Excellent
Fair
Excellent
Good
Fair
Good
★ None
$None/user
UZ
UserZoom
Good
Good
Good
Fair
Good
Good
Good
Good
★ None
$None/user
Virtual Delivery Center · A new delivery category
A Virtual Delivery Center for
QualSights
Pre-vetted experts and AI agents in the loop, assembled as a delivery
pod. Pay in Delivery Units — universal pricing across roles,
seniority, and tech stacks. No hiring, no contracting, no procurement
cycle.
Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
Refundable on unused Delivery Units, anytime — no questions asked
Re-delivery guarantee on acceptance miss
Pre-flight delivery sizing — you see the plan before you commit
What are QualSights Smart Sensors and how do they work?
QualSights offers two types of Smart Sensors: Smart Coasters, which passively measure when, how often, and how much a product is consumed, and Smart Tags, which passively measure when, how often, how long, and where products or appliances are used. Both are real-time, always-on, and cloud-connected, removing reliance on participant recall.
What research methodologies does QualSights support?
QualSights supports a broad range of methodologies including In-Home Usage Tests (IHUTs), mobile ethnographies, consumer diaries, in-depth interviews (IDIs), focus groups, concept testing, demand spaces research, in-store and online shopping observation, and consumer empathy programs.
How does QualSights use AI in its platform?
The QualSights AI-powered platform provides automatic transcription and translation, sentiment and emotion analysis, theme and keyword extraction, AI-generated summaries, and global voiceover dubbing. It also includes an integrated drag-and-drop presentation builder to help researchers turn raw data into compelling narratives quickly.
What types of brands or companies use QualSights?
QualSights is trusted by Fortune 500 brands, particularly in consumer packaged goods, food and beverage, retail, and personal care categories. The platform is backed by industry leaders with experience at Nielsen, comScore, Kraft Foods, Unilever, Kellogg School of Management, NPD Group, and Publicis.
Can QualSights be deployed and managed through AiDOOS?
Yes. AiDOOS supports deployment of QualSights with a typical go-live time of 72 hours. AiDOOS experts handle sensor configuration, participant app onboarding, and AI platform setup, making it faster for enterprise teams to launch their first consumer insights project.
What is the XMOT Method in QualSights?
XMOT (eXact Moment Of Truth) is a QualSights proprietary method that triggers surveys, audio, and video capture at the precise moment a product is used, capturing unfiltered reactions, motivations, and context in real time rather than relying on after-the-fact recall.