QualNow is a video survey platform that enables brands, agencies, and market researchers to collect qualitative consumer video feedback quickly and affordably. By leveraging a pre-screened nationwide consumer panel, QualNow allows users to define their target audience using up to 12 demographic filters and custom screening questions, then deploy a video questionnaire that respondents answer on camera. Within minutes of launching a study, video replies begin arriving, complete with computer-generated transcripts and the ability to export clips in MP4 format. The platform supports open and closed-ended questions, image and video attachments, and concept blocking and randomization. Built-in analysis tools include sentiment analysis, word clouds, and demographic filtering, with secure sharing options for teams and clients. QualNow is positioned as a faster, more affordable alternative to traditional qualitative methods like in-person focus groups and in-depth interviews (IDIs). It is ideal for creative validation, concept testing, audience insights, crowdsourcing ideas, pre- and post-quantitative research, and new business pitches. AiDOOS can accelerate the deployment and customization of QualNow within enterprise workflows, enabling research and marketing teams to integrate video feedback capabilities into existing processes with minimal friction and faster time-to-insight.
Challenges It Solves
Traditional focus groups and in-depth interviews are too slow, expensive, and logistically complex for fast-moving marketing decisions.
Brands and agencies lack timely consumer video feedback to validate creative concepts, ads, messaging, and packaging before launch.
Market researchers struggle to recruit the right audience quickly without extensive pre-screening processes.
Sharing and collaborating on qualitative research findings with team members and clients is cumbersome with traditional methods.
Use Cases
Creative Validation
Validate ideas for ads, messaging, branding, and packaging at every stage of the creative development process by collecting real consumer video feedback.
Concept Testing
Quickly get consumer input on product concepts to shorten time to market and refine unique product ideas before launch.
Audience Insights
Understand your target consumer in their own words to develop messaging and content that resonates and converts.
Crowdsourcing Ideas
Put a challenge or topic to a curated community to crowdsource ideas for unique products, messaging, services, and more.
Pre & Post Quantitative Research
Use quick qualitative insights to inform the design of quantitative survey questionnaires or to dig deeper into quantitative survey results.
New Business Pitches
Go into new business pitches armed with video of consumers reacting to ideas, helping agencies win new business.
Pricing
$10/reply (Pay-As-You-Go) or $5/reply (Subscription)
Do It Yourself
Self-service plan where you run the study on the platform with no tech support needed. Priced per video reply.
$10/user
billed monthly ·
Recruitment from panel
Participant incentives
Video replies with transcripts
Export results in MP4 & XLS
Platform license and hosting
$20/reply (Pay-As-You-Go) or $10/reply (Subscription)
Do It With Me
Researchers help you develop and post the questionnaire. Priced per video reply.
$20/user
billed monthly ·
Recruitment from panel
Participant incentives
Video replies with transcripts
Export results in MP4 & XLS
Platform license and hosting
Planning call with researcher
Questionnaire development
Study setup and programming
$30/reply (Pay-As-You-Go) or $15/reply (Subscription)
Do It For Me
Full-service plan where researchers handle everything including analysis and reporting. Priced per video reply.
$30/user
billed monthly ·
Recruitment from panel
Participant incentives
Video replies with transcripts
Export results in MP4 & XLS
Platform license and hosting
Planning call with researcher
Questionnaire development
Study setup and programming
Analysis and reporting
💡 Pricing insight from reviewers: QualNow offers pay-as-you-go pricing starting at $10 per video reply (self-run) or $5 per reply on subscription, with full-service options up to $30 per reply.
Key Features
Targeted Audience Recruitment
Recruit pre-screened consumers using up to 12 demographic filters and custom screening questions.
Video Question & Answer
Ask open and closed-ended questions and receive recorded video replies from target consumers.
Computer-Generated Transcripts
Automatically transcribe video responses to make analysis faster and easier.
Sentiment Analysis & Word Clouds
Analyze consumer sentiment and identify key themes using built-in visualization tools.
Concept Blocking & Randomization
Attach images, embed videos, and block or randomize concepts for unbiased testing.
Secure Results Sharing
Filter results by demographics and screeners, then securely share with collaborators and clients.
What Reviewers Say
What works well
Delivers consumer video feedback within 24 hours, dramatically faster than traditional focus groups or IDIs.
More cost-effective than traditional qualitative research methods like in-person focus groups.
Provides access to a pre-screened nationwide consumer panel with robust demographic filtering.
Includes built-in analysis tools such as sentiment analysis, word clouds, and demographic filtering.
Common concerns
Pricing is per video reply, which can add up quickly for larger studies.
Platform is focused on video-based qualitative research and may not replace fully structured quantitative survey tools.
Reviews
💬
No reviews yet for QualNow
AiDOOS-verified review data is collected after deployment. Deploy this product and be among the first to share your experience.
Enterprise Readiness
Identity & Access
SSO✗ Not supported
RBAC✗
Audit Logs✗
Data Security
At restAES-256
In transitTLS 1.2+
Key mgmtVendor-managed
SLA & Availability
Uptime SLA99.9%
RPO—
RTO—
Pen test—
Compliance & Portability
Data residency—
Data export✓ MP4, XLS
Right to erasure✗
Integrations
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy QualNow in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
12
Deployments
94%
Adoption rate
4.8/5
Post-deploy sat.
1-2 weeks
Time to value
Prerequisites
Active QualNow account (Pay-As-You-Go or Subscription)
Defined target audience demographics and screening criteria
Prepared survey questionnaire or discussion guide
Team collaborator access configured for result sharing
Configuration Options
Audience demographic filters (up to 12 filters)
Custom screening questions for panelist pre-qualification
Question format selection (open-ended, closed-ended, video embed)
Secure collaborator sharing settings
Often Deployed With
Common Setup Issues (& how AiDOOS handles them)
How QualNow Compares
Product
AI & Analytics
Ease of Use
Enterprise Features
Pricing
Integrations
Mobile Experience
Quick Setup
Customer Support
Rating
Price/mo
Q
QualNow This product
Fair
Good
Fair
Good
Poor
Fair
Good
Good
—
$5/user
UT
UserTesting
Good
Good
Excellent
Fair
Good
Good
Good
Good
★ None
$None/user
RS
Respondent
Fair
Good
Fair
Fair
Fair
Fair
Good
Good
★ None
$None/user
DS
dscout
Good
Good
Good
Fair
Fair
Excellent
Good
Good
★ None
$None/user
Frequently Asked Questions
How quickly can I get video responses from consumers on QualNow?
According to QualNow, you can start receiving video responses within minutes of launching your study, with the full set of consumer replies typically delivered within 24 hours.
What is the difference between QualNow's Pay-As-You-Go and Subscription pricing?
Pay-As-You-Go costs $10 per reply for self-run studies or $20-$30 per reply for researcher-assisted options. Subscription pricing saves approximately 50%, reducing rates to $5, $10, or $15 per reply depending on service level.
What audience targeting options does QualNow provide?
QualNow allows you to recruit from a pre-screened nationwide consumer panel using up to 12 demographic filters, plus custom screening questions to ensure panelists meet your specific research criteria.
What formats can I export my QualNow research results in?
QualNow supports exporting video clips in MP4 format and data in XLS format. Computer-generated transcripts are also provided for all video responses.
What are the primary use cases for QualNow?
QualNow supports creative validation, concept testing, audience insights, crowdsourcing ideas, pre and post quantitative research, and new business pitches for agencies.
Who founded QualNow and when was it established?
QualNow was founded in 2017 by Matt Foley, a qualitative market researcher with nearly 20 years of experience, previously at Harris Interactive (now Nielsen) and co-founder of PluggedIN, which was acquired by Edelman in 2011.