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QualBoard
One platform. One partner. Streamlined qualitative research you can rely on.
About QualBoard
QualBoard is Sago's all-in-one qualitative research platform designed to streamline the entire qualitative research process for market researchers and insights professionals. The platform enables researchers to conduct online discussion boards, collect consumer video feedback, and synthesize findings efficiently within a single environment. QualBoard supports asynchronous and moderated research activities, allowing participants to respond via text, video, and multimedia at their convenience, while researchers can analyze responses in real time. Key capabilities include AI-powered moderation assistance, multi-video AI summaries, AI question summaries, concept extraction, and suggested follow-ups that help researchers focus on interpreting behavior and uncovering motivations rather than sifting through raw data. The platform also features the ability to create video highlight reels directly within QualBoard, enabling teams to compile and share the most impactful research moments easily. A login-free participation experience reduces friction for respondents, improving engagement and data quality. QualBoard integrates with Sago's broader ecosystem, including audience recruitment through Sago Panel and Sago Recruit, making it a comprehensive solution for qualitative research from recruitment to reporting. AiDOOS can support organizations in deploying and adopting QualBoard by providing on-demand research and technology talent to configure, manage, and maximize the platform's capabilities.
Challenges It Solves
- Qualitative research workflows are fragmented across multiple tools, making it difficult to manage participants, moderation, and analysis in one place.
- Reviewing large volumes of video responses is time-consuming and slows down the insights delivery timeline.
- Engaging remote participants in qualitative research studies without technical friction reduces data quality and response rates.
- Synthesizing open-ended qualitative responses into actionable insights requires significant manual effort from researchers.
Screenshots
Use Cases
Asynchronous Consumer Research
Researchers use QualBoard to run asynchronous online discussion boards where consumers respond to questions via text or video at their own convenience, enabling global participation without scheduling constraints.
Product and Concept Testing
Brand and insights teams use QualBoard to gather consumer video feedback on new product concepts, advertising materials, and packaging during various stages of development.
Qualitative Research Synthesis
Market researchers leverage QualBoard's AI summary tools to quickly synthesize large volumes of open-ended and video responses into actionable insights for stakeholder reporting.
Stakeholder Insight Sharing
Research teams compile video highlight reels directly within QualBoard to present the most compelling consumer moments to internal stakeholders and clients.
Pricing
Custom pricing — built for your team
QualBoard pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Automate moderation tasks to make qualitative research more flexible and efficient.
Automatically summarize multiple video responses to surface key themes and insights faster.
Compile and share the most powerful research moments without leaving the QualBoard platform.
Generate on-demand summaries of participant responses to individual research questions.
Streamline participant experience with frictionless, login-free access to research sessions.
Upload a Word document and instantly convert it into a structured discussion guide within QualBoard.
What Reviewers Say
What works well
- All-in-one platform that covers discussion boards, video feedback, moderation, and analysis in a single environment.
- AI-powered tools such as Multi-Video Summaries and AI Moderation significantly reduce time spent on manual analysis.
- Login-free participant access reduces drop-off and improves response quality in research studies.
- Backed by Sago's ISO 9001 and ISO 20252 certifications, providing confidence in data quality and research standards.
Common concerns
- Pricing is not publicly disclosed, making it difficult for prospective buyers to evaluate cost without contacting sales.
- As part of a broader research services company, the platform may be more suited to full-service research engagements than self-serve lightweight users.
Reviews
No reviews yet for QualBoard
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Reviewer Demographics
Top Industries
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Zoom
Enable live video interviews and focus groups within qualitative research sessions.
Governance & Compliance
EU AI Act
Classification: None
Data Processing Agreement
None DPA available
Sub-processors
Not disclosed
Right to Erasure
✗ Not supported
Change Notifications
None
NIST AI RMF
Not assessed
AiDOOS Managed Deployment
Deploy QualBoard in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Sago/QualBoard account with appropriate license
- Defined research project scope and participant recruitment plan
- User roles and permissions mapping for research team
- Discussion guide or survey content prepared
Configuration Options
- Participant recruitment and panel setup
- Discussion guide and question configuration
- AI moderation and summary settings
- User access roles and permissions
How QualBoard Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
Q
QualBoard This product
|
Good | Good | Good | Fair | Fair | Fair | Good | Excellent | — | $Custom/user |
|
RC
Recollective
|
Fair | Good | Good | Fair | Fair | Good | Good | Good | ★ None | $None/user |
|
DI
Discuss.io
|
Good | Good | Good | Fair | Good | Good | Good | Good | ★ None | $None/user |
|
FV
FocusVision
|
Fair | Fair | Good | Fair | Fair | Fair | Fair | Good | ★ None | $None/user |
A Virtual Delivery Center for QualBoard
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers QualBoard
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists