· 0 reviews
Postie
Direct Mail with Digital Capabilities
About Postie
Postie is a direct mail automation platform that turns traditional direct mail into a data-driven performance marketing channel. It enables marketers to run direct mail campaigns with the same agility and measurability as digital ads, incorporating machine learning for audience targeting, lookalike modeling, and segmentation. The platform offers smart targeting to create custom audiences and sub-segment first-party data, simple execution through an all-in-one interface for building audiences, setting A/B tests, and deploying campaigns, and strong measurement with real-time tracking of CPA, CVR, and ROAS. Postie supports prospecting to attract new customers, website retargeting using programmatic triggers and identity resolution, and CRM reengagement to maximize lifetime value. It integrates directly with platforms like Shopify, Klaviyo, HubSpot, Iterable, and Salesforce, and also offers S3/SFTP and pixel-based connections for flexible data flow. With automation features like weekly audience refreshes and daily trigger segments, Postie ensures audiences stay current and mail runs automatically. AiDOOS enhances deployment and adoption by providing a curated marketplace of experts and tools, enabling seamless integration and optimization of Postie within a company's martech stack, ensuring faster time-to-value and continuous performance improvement.
Challenges It Solves
- Traditional direct mail is slow and difficult to execute compared to digital channels.
- Marketers need to track direct mail performance in real-time.
- Creating targeted audiences for direct mail is complex without data science.
- Integrating direct mail with existing marketing stack is cumbersome.
Use Cases
Prospecting
Attract new customers by using machine learning to create lookalike models and reach audiences not found in other channels.
Website Retargeting
Convert website visitors into customers by automatically mailing prospects who engage with your site, using identity resolution to match visits to home addresses.
CRM Reengagement
Maximize lifetime value by identifying hidden audience segments in your 1st party CRM data and deploying personalized campaigns to re-engage non-responding customers.
Pricing
Custom pricing — built for your team
Postie pricing is tailored to your organisation's size, integrations, and requirements. AiDOOS generates your proposal instantly — scoped & ready in seconds.
Key Features
Machine-learning powered audience creation and lookalike modeling.
All-in-one platform to build audiences, set A/B tests, and deploy campaigns with a click.
Real-time tracking of CPA, CVR, and ROAS with KPI dashboards.
Machine learning engine creates lookalike models to find new customers beyond other channels.
Programmatic triggers mail prospects who engage with your website, using identity resolution.
Algorithms identify hidden segments in first-party CRM data to boost lifetime value.
What Reviewers Say
What works well
- Turns direct mail into a measurable, data-driven channel.
- Integrates with popular marketing and CRM tools like Shopify and HubSpot.
- Automates audience updates and campaign deployment.
Common concerns
- Pricing is not transparent on the website.
- May not be suitable for small businesses with limited direct mail budgets.
Reviews
Reviewer Demographics
Top Industries
No data available
Enterprise Readiness
Identity & Access
Data Security
SLA & Availability
Compliance & Portability
Integrations
Shopify
Connect your Shopify store to run direct mail campaigns based on customer behavior and purchase data.
Klaviyo
Sync your Klaviyo segments and flows to trigger direct mail campaigns aligned with your email and SMS marketing.
HubSpot
Integrate HubSpot CRM to use contact data for direct mail targeting and reengagement campaigns.
Iterable
Connect Iterable to leverage your multi-channel marketing data for coordinated direct mail.
Salesforce
Integrate Salesforce to use your CRM data for audience segmentation and direct mail campaigns.
Governance & Compliance
EU AI Act
No data available
Data Processing Agreement
Standard Dpa DPA available
Sub-processors
Fully disclosed
Right to Erasure
✓ Supported
Change Notifications
30 days notice for significant changes.
NIST AI RMF
No data available
AiDOOS Managed Deployment
Deploy Postie in 72 hours
AiDOOS handles setup, CRM integration, SSO config, and user provisioning. Your team goes live — not your IT department.
Prerequisites
- Active Postie account
- CRM or e-commerce platform connected
- Data source for audiences (e.g., S3, SFTP)
Configuration Options
- Integration with CRM (Salesforce, HubSpot)
- Integration with e-commerce (Shopify, Klaviyo)
- Custom data sync via S3/SFTP
How Postie Compares
| Product | AI & Analytics | Ease of Use | Enterprise Features | Pricing | Integrations | Mobile Experience | Quick Setup | Customer Support | Rating | Price/mo |
|---|---|---|---|---|---|---|---|---|---|---|
|
P
Postie This product
|
Excellent | Good | Good | Fair | Good | Poor | Good | Good | — | $Custom/user |
|
PF
PFL (Print For Less)
|
Good | Fair | Good | Fair | Good | Poor | Fair | Good | — | $Custom/user |
|
IN
Inkit
|
Fair | Good | Fair | Good | Good | Poor | Good | Good | — | $Custom/user |
A Virtual Delivery Center for Postie
Pre-vetted experts and AI agents in the loop, assembled as a delivery pod. Pay in Delivery Units — universal pricing across roles, seniority, and tech stacks. No hiring, no contracting, no procurement cycle.
- Plans from $2,000 — Starter Pack, 10 Delivery Units, 90 days
- Refundable on unused Delivery Units, anytime — no questions asked
- Re-delivery guarantee on acceptance miss
- Pre-flight delivery sizing — you see the plan before you commit
How a Virtual Delivery Center delivers Postie
Outcome-based delivery via AiDOOS’s VDC model. Why VDC vs traditional consulting? →
Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists